Everything starts with your logo. A logo is a graphic mark of a company or institution. It is created in a unique graphic style representing a mixture of graphic elements (visual and typographic units) or is an explication of a specific graphic solution. A logo should be designed in a simple and clear manner, being momentarily recognizable as an application both in color and in black and white print as well. Graphically complex logos are not popular nowadays and are hard to remember.
Brand of a company
A logo has to do with the brand of a company. In this sense, the logo is nothing else but the visual identity of a company, organization or institution. Logo represents the company, its business and distinguishes it from the competitors. The simplicity of shape and form, choice of color, modern typography and art solution are the characteristics of a good logo design.