Package design of high quality is what makes your product stand out from the sea of other products and it takes part in the formation of the brand and its promotion. Package design starts with the making of the graphic design of the whole variety of products in order to fit each of them into the line of products it belongs to. It is the language the consumers understand very easily and by using it they will be able to obtain your product from the stacked shelves of the hypermarkets.
Packaging design is as important as ever
Packaging is something we’re bombarded with on a daily basis. So creating an eye-catching packaging design that can be reproduced for years is a real challenge, especially with trends in industrial design now demanding biodegradable or renewable packaging.
Minimal packaging can portray elegance and refinement, purity and simplicity. It can demonstrate sophistication, or show off honest, quality ingredients, allowing the product itself to be the true star.
But perhaps most importantly, less complicated designs can be more effective in communicating a message to the consumer, making their decision-making process of which product to purchase much easier. And in a consumer marketplace bombarded with distracting visuals, a clean, minimal design on a shelf can offer the consumer a welcome break in an otherwise loud world. See example of termo shrink label
Does packaging affect what you pick up in the shops?
With so many products out there, getting the packaging design right is key to its success. But how much does the packaging really affect what you pick up in the shops?
“What do Starbucks, Coca-Cola, Finish detergent, Cadbury, Absolut, and Birchbox have in common? They get branding and the evidence is found right in their packaging. From convenience to aesthetics, product packaging is an art form that many aspire to but few actually excel at,” they explain.
“Consumers often make snap judgements when purchasing – seven seconds, on average – it’s clear that this aspect is a critical part of overall success in marketing and branding.”