Logo Design for “Balkan Grow” Wholesale Business
The target group: All wholesale and retail businesses
The files we require: the EPS, JPG, PNG formats
The applications of the logo: business car, web shop, memorandum
The Balkan Grow logo is a graphic solution dominated by bold capital letters. The first letter A in the word BALKAN represents a little house with a door and a window. The house signifies a good host and security. Security in this case implies the imperative of safe and stable trade, meeting deadlines, and a highly developed distribution. The color palette is dominated by black and green. Green designates clean and secure trade, while black stands for elegance and security. The words ‘Balkan Grow’ are written in two levels, which is no accident. The word ‘Balkan’ with a little house dominates with its green and black colors, while the word ‘Grow’, which implies something big, is deliberately made slightly smaller in size. We wanted to achieve that kind of a contrast.