Graphic Design Studio

Titan Design is a Belgrade-based graphic design agency that helps companies, brands, and FMCG manufacturers build a distinctive visual identity — from logos and packaging, to catalogs, posters, and digital campaigns. Our team blends brand strategy, deep FMCG industry experience, and advanced prepress expertise to ensure your design performs equally well on the shelf and on the screen.

In our graphic design studio, every project is an opportunity to create a unique and memorable identity that highlights your brand story and captures the attention of your target audience.

Graphic design is an essential part of every online and offline presence. Whether you are a small business or a large corporation, a well-crafted visual identity can be a decisive factor for success. Through thoughtful graphic design elements, we help elevate and strengthen your brand’s visual expression.

Let’s bring graphic design into your brand story

In a world overwhelmed with information and fast-paced communication, graphic design is what makes brands recognizable, coherent, and truly attractive.

Your success is our success. That’s why we aim to deliver not only outstanding aesthetics, but also functional, strategically aligned design solutions that support your business goals. With passionate dedication and meticulous attention to detail, we work as your creative partner on the path toward exceptional results.

Graphic Design Services We Provide

• Logo design and brand visual identity
• Packaging and product label design (especially FMCG)
• Catalog, brochure, and publication design
• Poster, billboard, and OOH campaign design
• Digital graphic design – banners, social posts, newsletters
• Graphic design for user interfaces (UI)

Who Our Graphic Design Services Are For

• FMCG brands and food/beverage manufacturers (packaging, labels, POS, promotional materials)
• Production and distribution companies (catalogs, B2B materials, brand identity)
• Retail chains and stores (posters, promo campaigns, POP materials)
• IT, startup, and service-based companies (digital visuals, presentations, UI, social media)

“We have extensive experience in the FMCG industry — we have designed packaging, labels, and promotional materials for brands in the categories of confectionery, beverages, supplements….”

What Our Work Process Looks Like

A clear process leads to predictable results and reduces risks — especially with complex projects such as packaging or large-scale campaigns.

1. Brief and Analysis

Understanding the brand, target audience, category, market position, and business goals.

2. Market and Category Research

We analyze competitors and best practices — especially in FMCG packaging and retail materials.

3. Creative Concepts

We develop multiple directions that differ in style, approach, typography, and illustration.

4. Direction Selection and Iterations

Fine-tuning the design through several iterations — until the visual becomes the “true face” of the brand.

5. Prepress and Print Preparation

Advanced file control, visual adjustments for offset/flexo printing, and communication with printing houses when needed.

6. Performance Monitoring

If needed, we provide optimizations, redesigns, communication updates, or the creation of additional SKUs/materials.

Graphic Design for the FMCG Industry (Our Specialty)

Packaging is the strongest “advertisement” a brand has — consumers spend less than 3 seconds looking at it on the shelf.
That’s why in the FMCG segment we combine:

• strong visual hierarchy
• readability and clear communication
• distinctive illustration and visual style
• knowledge of shopper behavior within the category

We have created packaging, labels, and visuals for dozens of brands in the food industry, confectionery segment, pet category, and beverages.
Our packaging can be found on shelves across Serbia and the region.

The Importance of Tailored Design for Your Target Audience

The first step in creating effective graphic design is a deep understanding of your target audience. Through detailed research, we identify the preferences, needs, and tastes of your audience. Based on these insights, we create customized design solutions that attract and engage your potential customers.

Through design, we arrange visual elements such as typography, photography, illustration, symbols, and colors with the goal of conveying a message to a specific target group. The task of a graphic designer is to combine visual and verbal elements into one organized and effective whole, making it a discipline that unifies multiple components and skills. Copywriters create slogans, photographers and illustrators produce visual elements, typographers create various typefaces, while the designer brings everything together into a cohesive visual communication system.

Clear and Recognizable Branding

Your branding needs to be clear, recognizable, and consistent across all platforms. From the logo to colors and fonts, every element must work together to create a strong visual identity for your brand. We use distinctive elements that set you apart from the crowd and leave a lasting impression on your target audience.

Minimalism as a Key Trend

In today’s information-overloaded world, the minimalist approach to design is becoming increasingly popular. Simple but effective design elements can capture attention and clearly communicate your message. We deliver design that avoids unnecessary details and stays focused on what truly matters.

Quality Content as the Foundation of Design

High-quality content is a key component of every successful graphic design. Whether it’s text, images, or video materials, the content must be relevant, informative, and inspiring. Invest time and resources into creating original and engaging content that will capture the attention of your audience.

Responsive Design for an Optimal User Experience

In today’s mobile-first world, it is essential that your design adapts to all devices and screen sizes. Responsive design ensures an optimal user experience, whether visitors are accessing your website from a desktop computer, tablet, or smartphone.

Graphic design plays a crucial role in building a successful online presence and brand. Through tailored design, clearly defined branding, a minimalist approach, high-quality content, and responsive design, we help you create a strong visual identity that attracts, engages, and retains your target audience.
Invest in quality design, stand out from the crowd, and achieve success in the digital world.

Why Is Graphic Design Important?

Whether you work in marketing or any other department, you can’t accomplish much without quality graphic design. If you need a brochure, a catalog, or a complete visual identity, our team of graphic designers will create the design according to your needs.

The most important thing is that text and images are harmoniously combined. Typography and its appearance play a crucial role in graphic design.

All types of graphic design require specific skills and techniques — and our designers have them. Whether it’s brochure design, packaging, or UX design, we have specialized designers who can meet your requirements.

When it comes to preparation for offset or flexo printing, we have dedicated prepress operators who will flawlessly prepare your file for print.

What Are the Types of Graphic Design?

1. Visual Identity Graphic Design

Every company or brand needs a visual identity. What is a visual identity?
A visual identity represents the way an organization or brand communicates — its tone, emotions, mission, and vision. All of these elements are established through the brand or company identity. Brand identity refers to the way a brand communicates both with consumers and with its employees. The role of graphic design is to unify the brand’s visual identity through typography, photography, and graphic form.

Our agency specializes in visual identity graphic design, and together with our brand managers, we build brand identity through the logo, typography, color palette, and more.

We create the entire brand identity through its style and behavior on the market — toward consumers as well as toward employees within the company.

Our passion lies in communication, conceptual, and creative skills. We approach each project by first researching the market, and based on those insights, we develop the visual component of the work.

3. User Interface (UI) Graphic Design

A user interface (UI) is the way a user interacts with a device or application. User interface design is the process of designing interfaces to make them easy to use and to provide a seamless user experience.

UI includes everything a user interacts with — the monitor, keyboard and mouse, phone, tablet — but in the context of graphic design, user interface design focuses on the user’s visual experience and the design of graphic elements on the screen, such as color layout, placement of links, buttons, menus, micro-interactions, and much more.
The UI designer’s job is to balance aesthetic appeal with technical functionality.

Examples of user interface graphic design include: website design, WordPress theme design, video game interface design, mobile app design, and more.

4. Publication Graphic Design

Publication design includes printed media such as books, brochures, flyers, catalogs, magazines, newspapers, and similar formats. However, with the rise of digital media, the need for digital publishing is growing, while traditional print volumes continue to decrease.

Graphic designers who create magazines and books must have an excellent understanding of typography and be familiar with the basics of photography. They also collaborate closely with editors and publishing houses that produce magazines or books.

Examples of publication graphic design include:
Books, newspapers, newsletters, directories, annual reports, magazines, and catalogs.

Publication designers need strong communication and organizational skills. In addition to expertise in graphic design, they must understand color theory, the printing process, and key digital concepts.

5. Packaging Design

Every product needs to be packaged — whether for protection, storage, distribution, or final sale. For a product to gain value and earn its place on the shelf, it must be well-designed and placed into packaging that communicates its purpose. Every box, bottle, bag, can, container, or canister is an opportunity to tell the brand’s story.

Packaging designers create concepts, develop 3D models, and design graphic solutions that are prepared for print. This requires expert knowledge of the printing process and a strong understanding of graphic design. Because packaging design connects so many different skill sets, it is not unusual for designers to have knowledge of photography, illustration, and visual identity as well.

What You Should Know About Graphic Design

Graphic design is not art — it is visual communication that enables easier and clearer understanding. Graphic design is tasked with shaping communication across different media. This includes: logo design, visual identity, packaging design, brochure design, product and service marketing campaigns, and more.

Graphic design is built upon several fundamental principles: Harmony, Contrast, Balance, Dominance, and Unity.These principles help establish relationships within a composition. For example:

• Harmony represents visual consistency,

• Contrast emphasizes differences and opposites,

• Balance is the visual equalization of weight on both sides,

• Dominance ensures that one visual element stands out in the space,

• Unity connects all elements into one cohesive whole.

The 5 Basic Principles of Graphic Design You Should Know

Fundamental Principles of Graphic Design

What do you need to know? Graphic design has its own rules and principles. It’s similar to building a house out of bricks and blocks. Every brick has its place, and each one supports the next until everything fits together perfectly. That’s why graphic design is so beautiful and fascinating!
If you want to fully understand graphic design, you’ve come to the right place.

Below, we explain the 8 principles of graphic design.

Frequently Asked Questions (FAQ)

What do your graphic design services include?
A complete process — from idea, sketches, and concept development, to design and final preparation for print and digital. We create full visual identities, packaging design, catalog design with print-ready preparation, poster design, UI elements, and all types of brand visuals.

Do you design packaging and labels for FMCG brands?
Yes — that is our specialty. We design for food products, beverages, supplements, confectionery, label design, natural food, and other FMCG categories.

How long does it take to complete a graphic design project?
It depends on the scope. Packaging and identity projects take longer (2–6 weeks), while simpler visuals can be completed in 5–7 days.

How is the price of graphic design determined?
Pricing depends on the type of project, workflow, complexity of print preparation, and deadlines. After a short brief, we can provide an accurate quote.

Do you work with clients outside Belgrade and Serbia?
Yes — we work with clients throughout the region: Croatia, Bosnia and Herzegovina, Montenegro, and North Macedonia. We have also started working with a company from Slovenia. Collaboration is fully possible online.

Can you handle communication with the printing house?
Yes, if desired, we manage the entire process: technical requirements, prepress, color profiles, communication, and test prints. We also provide consulting services for selecting the printing house, paper, and print method.