Design of the El Famoso Packaging
The client’s requirement: A complete redesign of the existing packaging. A new El Famoso logo was designed first, followed by various kinds of packaging. According to the client’s request, a Mexican theme prevails in the packaging design. The design was created in such a way as to keep the product photography in the foreground, followed by the product name and color. The flavors are Cheese, Natural, Hot chili. The print was created using the flexo technology on a matte metallized film.