Speaking about digital marketing, each small business owner should remember the following most important facts: you can reach potential clients with proper targeting, at the right time. The best way to develop business in the time of modern technologies is by establishing an online connection with potential clients, current clients, or users.
Based on the fact the internet has become a significant part of our reality, and it makes the world modern and developed, the current market requires digital marketing that will bring the competition for customers to the next level, and bring the growth to small businesses with this strategic approach.
If a small company aims to attract more customers, and buyers of their products, it is crucial to generate as many inquiries, interactions, and communication with them. As a consequence of this form of communication, a certain number of interested clients will decide to make a purchase, and from leads get to conversions.
The best way to accomplish this is through strategies for small businesses tailored according to each client individually. Let’s check the way small companies can benefit from investing in digital marketing, and from strategic planning in this field.
Higher conversion rate thanks to a proper strategy
First of all, for those who are not familiar with the meaning of the term ‘conversion rate’ – it represents a percentage of the site visitors who buy any product, applies to a course, downloads an e-book, etc. In other words, from all the site visitors, only a few will make a purchase, which is the final goal. Speaking the marketing language, this type of activity is called a conversion. Marketing agencies are helping clients increase the percentage of site conversions, by creating campaigns, strategies, and ads that will attract potential customers. Regardless of the company niche, the goal of each small (or big) business is to generate as many leads as possible, during campaigns and promotions of products or services. Generated leads will help in increasing sales percentage via online ads and digital marketing strategies.
One of the potential strategies could be PPC or ‘pay-per-click’. For each click your ad gets, you pay a certain amount of money. In other words, this way you can bring more visitors to your site because they will see your ad. Based on studies, 60% of digital media users click on Google ads while searching for a product of their interest.
Better targeting of potential clients
As a small business owner, you can easily reach potential clients if you use tools of online marketing. This approach assumes quite the opposite perception in comparison to the common one ‘everyone is my target audience’. In other words, this approach is based on detailed targeting of potential clients which produces a desired final result. Due to the fast pace of development of digital platforms, billion people are using at least one of these platforms to get information on desired products or services. This is exactly the advantage of the use of online marketing because it can reach real customers, and in reality, you don’t need ‘everyone’.
As above-mentioned – with the right strategy implemented at right time, you can reach potential customers in many ways. Marketing agencies use different strategies, the most famous ones are content marketing strategies, native advertising, SEO, social media marketing, email marketing, video marketing, etc.
To choose a proper combination of strategies, agencies have to do a thorough analysis of the current state and goal for a certain period, and the highest goal that represents the accomplishment of the biggest dreams of a company.
One of the most important advantages of using digital marketing is the possibility of narrow targeting of potential customers, i.e. users of one or more digital media.
High revenue with minimal expenses
This sounds like an ideal scenario for small businesses. Besides the fact it sounds like a dream come true, it is possible to realize it without much investment (at least when it comes to money). In this case, time is spent more than money.
When it comes to investing in marketing, small businesses or startups, for example, are aiming at reaching better results with minimal investments. It is still possible to achieve with digital marketing tools, because it saves money, enables investing assets in advertising, and aims potential customers exactly at the place they spend most of their time – whether at social media, media portals, online shops, or any other digital media.
How to make a profit on social media?
The number of social media has been increasing, as well as the chances to reach potential customers in an easier and faster way. Different target groups can be found on Facebook, Twitter, Instagram, and TikTok. You can reach them in several ways, but the two basic ones are in an organic way or via a paid ad.
It is possible to reach dozens of hundreds or thousands of users if you use the benefits of Facebook advertising, and selection of someone’s location, interests, status, etc. As a result, you get a database of users you can offer the product or service to, the way they need it, tailored according to their interests.
Some people may consider Facebook ads manager or Business manager complicated, so it’s better if they hire an agency to deal with it.
To illustrate the power of Facebook, we will mention one important piece of data – Facebook has more than 2,6 billion active users on a monthly basis, and it’s still the most popular social network on the planet. Can you imagine how many Facebook users could be interested in your product? Domestic and foreign ones? Think about it.
Is it possible to beat the competition or even corporations?
Traditional marketing assumed more investments than digital marketing. Corporations and companies with high budgets invested in TV or radio ads or printed media ads would usually win.
The best success formula for small businesses is based on the most favorable ROI in comparison to invested assets. This is of course only possible in digital marketing because it enables businesses of all sizes to introduce themselves to the audience and to work on the development of their business from any part of the planet. To be successful, you need to be familiar with the platforms you advertise on, the budget (it doesn’t have to be too high), and to invest the time to test all possible ideas so as to reach the customers.
Success could be enormous, thanks to the fast flow of information, plus you can contribute by following campaign results and adjusting the targeting of customers with the gathered information.
24/7 availability to customers and providing services at any time
Customers take into consideration numerous parameters before purchasing a product. But in case the product doesn’t fill the expectations or breaks, online customer support could play a key role in crises management and calming down the irritated customer.
Simple communication gives the possibility to customers to find out where and how they can buy a certain product, which potentially could be a great opportunity for a brand to connect with customers. This could lead to ‘free’ advertising, in other words, when a satisfied customer shares a personal experience with the community about a purchased product or service. This could bring new customers and increase the profit.
In this blog post, we listed a few most important advantages of using digital marketing tools for increasing the growth of small businesses. If you want to talk about it with us, you will learn about other benefits too, the ones that can improve and grow your business.
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