New year’s spirit is everywhere around us, time for enjoying hot drinks in Starbucks, sales. When it comes to content writers, this time of year is ideal for writing down ideas for the upcoming blog posts and other content in the New Year. If you have been wondering what is waiting for us in the next year, Titan is there to reveal all plans for the upcoming year.
In 2021., small businesses should question their content strategy and the way it currently works. According to our opinion, that could be the most important task for them in the next approaching months, if they aim for reaching an additional advantage in comparison to the competition. The most valuable advice we could give you is related to content writing, you shouldn’t be lazy when it comes to writing and promoting your content. Consistent publishing of fresh content, as well as constant social media presence, are still the best way to keep the interest of your customers.
Content writing trends in 2021
After thorough research about current trends in content writing, we have decided to share the ones we find as the most relevant ones. Before reading this blog post, please read first our posts about basic and premium tips for web content writing.
Top 5 trends in 2021:
- Building content communities
- Enhancing user experience for the readers of your content
- Focusing on products and services
- SEO (has never been so important as it is now)
- Recycling content on different channels
1.Building content communities
One of the most important tasks marketing teams had during this year, was building communities, such as Slack for example, and other ones frequently used in the tech industry. Building communities gathered around content (creating and sharing content) will additionally help these teams to expand the visibility of their brand.
It seems the limited resources (number of people in content teams) and high market demands (increased scope of work) will help this trend to firmly position during 2021. At one point, each content team will be working at full speed, on the most possible quality content, as that will be imperative in the upcoming period.
At that moment, it will be important not only who produces but also who and how much shares the content. Then, it would be great to involve the most engaged community members in the team – they could participate in giving ideas or opinions about a certain topic. This way, they become short or long-term cooperators of the content team and could further spread the story about the brand via their channels. This way of engaging community members creates a feeling of being part of a brand and close to other community members, as we all like to feel appreciated as individuals but to belong to a larger group of the same-minded people.
2. Enhancing user experience for the readers of your content
Imagine the following situation. Someone, searching on Google, found a certain text that might be useful. But after clicking the link to the text, and the page opens, loads of pop-up windows and ads appeared. Of course, the visitor left the page instantly. On the other hand, this same visitor enjoys the sites like I miss the office.
Sometimes the way you interact with the content is equally important as the content itself. For this reason, next year, the second important trend in content marketing could be – the way the user interacts with the content.
In other words, it means our goal is to keep the visitor on the site as much as possible if he finds our texts enjoyable and useful because it brings the visitor exactly what he/she wanted when typed specific keywords in Google search. Of course, the final goal is to convert each site visitor to a customer.
3.Focusing on products and services
The next thing is to focus on the very start of the purchasing chain, and products & services. The last thing needed at this point is expanding the basic offer, experimenting, and broadening the horizons. That should be left for some better times when the general stability in the society gives confidence and can enable growth.
This applies to content marketing too, as companies will strictly focus on avatars of potential buyers and basic topics that represent the very essence of the offer and business itself. In a practical sense of meaning, it means it is recommendable to create content focusing on launching products, and the benefits the buyers will have when they buy any of the promoted products. Three basic criteria for creating content should be – basic, practical, useful.
4.SEO has never been so important
Some trends never become outdated. In the fashion industry, that’s a small black dress, in the makeup industry, that’s a red lipstick, and when it comes to content, that is certainly SEO. Optimization is still extremely important, and will not become outdated for a long time.
Trends show the high-quality, optimized will become even more needed in 2021. Those who still don’t understand the value of optimization will try to fight with key players on the market by searching narrow niches, researching key phrases consisting of a few words, and creating content that will produce more interaction with the visitors. In a nutshell, creating a strong SEO strategy next year will demand a lot of research and long-tail keywords as the main opportunity for the best possible optimization.
5. Recycling content on different channels
We have already mentioned next year will probably bring a lack of resources, human resources, first of all, which implies a rational approach to already existing resources, so creating content will be set in a different way strategically. This trend will be a great addition to new content strategies in 2021.
When you create top-notch quality content, logically you want to release it on all channels so it reaches many people. The best way is to recycle the content and use it as much as possible, in different ways. The more creative, the better.
Working on creating a content strategy that could be recycled is very exciting. In 2020., brands finally realized the way online events work, so next year, they will try to find more efficient ways to use the content from webinars, podcasts, conferences, etc. to provoke expansion of different content.
It is possible to create at least five social media posts from panel discussions, useful blog posts too, about lessons learned from that panel discussion. In the end, you can also create a newsletter from a panel discussion. There is no need to invent forms, all that is needed is to create and post the content faster than others.
Unless you’ve already started, it’s high time for planning content for the upcoming year. Take into consideration all trends we’ve listed and keep in mind the final goal of creating content in the next year is to get – high quality, the one that contributes to the company growth, by using resources in the most efficient way. Maybe you think all this is too complicated, so you think you couldn’t achieve it without professional help. In that case, book a meeting with us and we will tailor the content strategy based on your needs.
Also, you can find many interesting blog posts on our blog page, with loads of useful texts. This blog post is the last one in series of posts about new things you can expect in digital marketing, graphic, and packaging design next year. If you recognize the value in our blog posts, feel free to share them with your friends and colleagues.