You have a product, a logo, a website, and other key elements needed for launching a brand. But do you know how to do it? Are you aware of the risks and do you know how to mitigate them for better results?
Launching a brand is a significant endeavor and an important step. The more you plan ahead, the better. This means you’ve already avoided the most common mistakes in brand building even before its launch, which is an excellent sign that everything will go well.
To navigate through this process smoothly and with minimal errors, it’s important to know the exact sequence for launching. So, in this blog post, we’re sharing all the phases of this process—from pre-launch phase to post-brand launch phase, which is also very crucial.
First and foremost, pay attention to your target audience
Before the brand sees the light of day and customers get to know it, you need to know who the product is intended for. Take some time to think about this and consider whom you will present the product to first. Of course, your primary target audience will be the first. But do you clearly know how to define the ideal customer in that group?
Once the primary target audience is familiar with the brand, who is next? Having a clear sequence of brand presentations is crucial for success. Let’s consider an example: if a company already has a brand in the market and needs to rebrand it, who should they show it to first? Before customers get to know it, it’s a good idea for the company employees to see it first.
This way, they will get acquainted with the new brand, learn all about it, and know how to sell and promote it once it hits the market. Besides them, partners, decision-makers, and investors should also be aware of the launch of the new brand.
When you have all the target groups documented in one document, you’ll easily know whom to present the new brand first. Make a schedule and keep in mind the importance of each target group, adjusting their priority accordingly.
Pre-launch Phase
Before the brand enters the stage, several things need to be done to ensure everything is thoroughly prepared. Check if the brand name is original and unique, and if someone else has already registered it in the same industry. Then there’s the logo, which also needs protection. Once these two aspects are safeguarded, you’ll have the peace of mind to launch something new and original.
Next, review the future website. Do it as if you were a user—click on every link, fill out the contact form, etc. This way, you’ll know if something is missing and needs to be fixed before the big day arrives.
Next, think about communication channels. Are these traditional media like TV and radio, or do you want to focus solely on digital? If digital is your choice, again, you need to choose between social media, paid advertising, influencer marketing, and so on. Knowing your audience helps you choose the right channel.
Budget is another crucial aspect to consider. Social media campaigns, their production, and paid advertising are just part of the expenses to think about, list them down, and prepare for them.
Once everything is ready, it’s time for the launch.
How to Launch a Brand?
The most crucial moment has arrived, and if you’ve done everything right in the previous phase, this should go smoothly. There are several ways to introduce the new brand to the public, depending on your style.
You can organize an event where you’ll present the brand. It could be a “try and buy” promotion or a more formal event like a press conference, media breakfast, and so on.
If, on the other hand, you’re launching online, one option could be hosting webinars. In the previous phase, you probably already gathered email addresses of interested future customers, so you’ve generated some buzz before the launch itself.
Sponsoring events in your industry is another excellent way for the public to get to know you. This approach allows you to meet relevant players in your field and potentially establish partnerships.
At the end of the day, it’s crucial to know whom you’re addressing and what your message is. When your message aligns with your target audience, it will undoubtedly reach potential customers.
And still, it’s not over—brand after launching
Until the process following the brand launch is complete, nothing is truly finished. The first thing to do is to celebrate the launch. Let it be even a few minutes you take for yourself, but acknowledge your achievement because it’s important.
While the launch is still fresh, start thinking about how you’ll mark the brand’s first anniversary. Plan and prepare the material ahead of time, store it for the future, and you’ll be grateful to yourself for having done it in advance.
Next is to monitor sales and customer satisfaction with the product. This data can be incredibly helpful for creating future content comparing the brand’s success. Celebrate every significant milestone and every customer that comes your way.
Monitoring Facebook metrics and those on other social media platforms is essential. Also, track metrics on your website. But most importantly, listen to your customers and what they have to say. Take all their suggestions seriously and if possible, improve the product and service according to them.
In this period, communication is everything. Therefore, communicate with customers through email marketing and social media, ask for feedback, and try to understand how your brand can be even better.
We Know Brands from Start to Finish
Launching a brand is primarily about planning ideal steps that lead to success. Only when you know exactly which path to take, will it lead you where you want to be—at the top.
The main lesson is to research your target audience and address them while considering their specificities. During the launch, stick to your main message and, with a lot of preparation and excellent execution, everything will be in order.
And then don’t forget that even after the launch, you still need to take care of communication and listen to what the target audience is saying. Everyone involved in the process has something to say; the question is—do you listen?
Titans understand the brand creation process from start to finish, and we want to share our experience with clients. We also want to successfully lead your brand to the path of success. So, contact us and let’s work together to create another successful brand in our market.
