During the summer months, the volume of work for most marketers, who work in various industries, decreases. Colleagues go on vacation, the pace of work slows down and they then have time for some other activities, for example, reading educational content, attending useful courses, etc.
However, some marketers like to use August to prepare for autumn, by working on campaigns and creative brainstorming of social media posting schedules e.g. Our colleague recently wrote about the famous back-to-school briefs and how the whole buzz started, so be sure to take a look at that blog post too. We know that you are already working hard on creative campaigns on this topic, so you might be interested in how it all started.
Now, as we already know, preparation is half the job done, so it’s good to use this period for smart planning. And while the summer is slowly coming to an end, winning the sympathy of customers and always being one step ahead of the competition should be the priorities of all of us. That’s why we’re sharing 5 tips that will help you focus properly, when things return to their usual rhythm again, in the fall.
1.Narrow your focus and aim for the stars
This probably sounds too pompous, but it’s not, it’s just simple. We are soon entering the last quarter of 2022 (we know when the last one will be) and now we need to push all the results so that the overall result will be even better at the end of the year. Therefore, precise and extremely focused targeting of target group segments, which are already producing results or have the potential to produce them, has never been more important. Focus on what is already bringing you good results, because you don’t have time to dedicate yourself to new target groups now. Leave that for next year. Now, just a clear focus.
2.Determine the priority goals first
First, commit to precisely defining priority goals, such as increasing the number of inquiries for a product or service, next on the overall numbers when it comes to sales, and then see how well they fit with the goals set by the client. In order to reach the annual goals, it is necessary that in the upcoming autumn period, the plans are precisely defined to the tiniest detail.
So, use as much detail as possible and as precisely determined indicators of success as possible, so that you know whether a strategy is working or not. That way, you will easily know what needs to be changed and adapted. It may be necessary to change the content plan, introduce webinars, better engagement on social networks, etc. Whatever you choose, try to be as precise as possible and expect good results.
3.Stay up to date with customer requirements
This is especially important for all those running eCommerce websites. As sales on the site increase, so does the demand for certain products, so take care, and ensure there are no shortages. It is important for marketers to know what is most in demand on the web store, in order to adapt their campaigns and announcements to the networks. It is important for every business to understand the customer’s needs and requirements. Campaigns should be adjusted accordingly, offering discounts for products that are less in demand, and for products that have already sold out, it should be explained when it will be possible for customers to order them again.
4.Track everything, measure every move
We always reiterate how important metrics so you should always track them. Therefore, if Facebook is an important channel of communication with your target group, make sure you monitor Facebook metrics so that you know what needs to be changed or adjusted. This also applies to all the other networks your target audience is on.
Also, in the last two years, customers’ spending habits have changed a lot, due to the coronavirus pandemic, so it is important to listen to their needs. They are mainly aimed at online shopping, so customers want safe shopping on a specific site, but also understand their wishes when it comes to certain products. In addition, customer support is very important to them, so that they can get the information that is important to them at any time.
5.Conduct a customer survey on how much they like the brand
This is about the research of the so-called social proof, which we already wrote about in the blog about building an authentic brand in 2022. So, an audit should be performed on how much customers like a certain brand or its product, as well as if they find the information on the site useful to them during the purchase. This is especially true of the sales funnel and every single step a customer goes through along the way.
If photos, information, or reviews of ordinary people (including influencers) are missing on any part of the road, then it must be worked on before they start camping in the autumn period. The simplest and fastest solution is to add UGC, i.e. content created by the brand’s customers, to key pages. This usually results in a 10% or 20% increase in conversion rate.
Use the second part of August for preparations and you will go through the fall season much easier
When the time for crafting the final report on the fulfillment of the goals for 2022 comes, you will look back on this period of the year and just smile with satisfaction. You may not be busy preparing for fall at the moment and it all seems far away, but as soon as the campaigns and the standard hustle and bustle begin, you will thank yourself for devoting this time to detailed planning for the last quarter.