Logo Design

So what is a bad logo?

Just as we can define a good logo, we can easily define a bad one. It is very important to understand these things and recognize them.
A bad logo also has certain characteristics: it is generic, complicated, and illegible.

Complication appears when a logo contains too many elements, causing it to lose its graphic integrity. Too many “tricks” or visual effects in a single logo are never good, because they reduce recognizability. This results in poor legibility and a lack of purpose.
Graphically complex logos are difficult to remember.

Why Do You Need a Logo?

Every company needs a logo. It is the symbol that helps consumers identify and remember who you are and what you represent.
A logotype is the graphic mark of a company. It is executed in a unique graphic style and represents a combination of visual and typographic elements — or a clear expression of a specific graphic solution.

A logo must be simple and unambiguous in representing the company.
When commissioning a logo, it is important to understand that a logo is created once, and it is always a worthwhile investment.

What Should You Do Before Ordering a Logo?

These are very important questions you need to pay attention to.

Has someone already registered/protected the name you want for your company/brand, and how can you check that?
You absolutely must verify this carefully. You could, for example, invest in logo design, marketing, and a website — only to find out that the name already exists. Then everything falls apart. Or it may turn out that the name of your product is too similar to an already well-known one.

Is a matching domain name available?
Always check the domain for your company before the logo is created.
Will it be easy to rank on Google at least for your own brand name?
If the company name is not unique or distinctive enough, there is a high chance you won’t be able to rank even for your own name. Always consult with an SEO expert.

The Brand and the Company Logo

What do they have in common? What connects them, and why can’t one exist without the other?

A logo is a graphic element — a symbol of a company or a brand. The logo design should be created using unique typography and/or graphic elements. A logo is not a brand, but it is an essential part of every brand. In order to design a logo properly, a solid brand strategy must exist first. A logo is also an integral part of every product and its packaging design.

Simplicity of shape and form, the choice of colors, modern typography, and a clear visual solution — these are the characteristics of a good logo design.

A Quality Logo

Visual communication and the creation of creative solutions: developing a high-quality logo is the first thing that sets your company apart in a crowded market.
A logo is created once, which is why you must make the right choice!
Entrust your logo development to the experienced designers at TITAN DIZAJN.

Who Needs a Logo?

Every company — any organization or business that is being founded or is in the process of being established — must have a logo design.
It represents the beginning of every company’s identity, and later it grows into a brand as perceived by customers.

Why Is a Logo Important?

It is always better to create your logo from the very beginning, not later.

Why?

Because if you create your logo after, for example, one year of operating, all the people who passed by your store, visited your website, received your flyer, or had any interaction with your business during that year — NONE of them saw your logo.
And that lost first impression can never be regained.

The Logo Design Process

Everything begins with the creative brief that we send you.
The creative brief contains key questions you need to answer — information essential for starting the logo design process.
Logo development starts with several fundamental questions, such as:

• the exact name of the company or brand,

• whether the company has a slogan,

• who your target audience is,

• which colors you believe your logo should have, or whether you want us to define everything,

• which style you prefer (classic, modern, minimal, emblem, mascot, symbol, wordmark, vintage, etc.),

• whether the project refers to a company, product, web shop, or something else,

• whether the brand is already recognized in the market, and so on.

Describe the type of logo you want — with more or fewer details — so we can clearly understand the direction.

Corporate Color

A company’s color is an essential part of its visual identity. The header and interface of a corporate website typically include the company logo positioned in the top-left corner and the company’s background color, which forms the header and the central navigation system.

The company logo is a “hot spot” (link) that, by web convention, returns the user to the homepage.
The corporate color must not be “indefinite” or vague. It is best to choose one of the sixteen basic colors for the corporate color.

When selecting a corporate color, it is important to consider the meaning of colors within our culture and choose a color that reflects the company’s field of activity.
For example, if the company is an organic food store, the logo should be designed using natural colors.

Logo Creation in 7 Points

Designing a logo requires a great deal of brainstorming, creativity, and talent.
Despite the importance of a good logo, logo design does not have to be a stressful task!

To inspire our creative process when designing a successful logo, we always set a challenge of 7 key design points that help us create an effective logo.
Those points are:

1. Simplicity

2. Memorability

3. Originality

4. Modernity

5. Balance

6. Complementarity

7. Versatility

What Are the Qualities of a Great Logo?

1. easily recognizable,

2. easy to interpret,

3. easy for designers to reproduce,

4. clear in both symbol and message,

5. does not copy or resemble another logo,

6. simple to print.

Logo Design Pricing

A logo is essential to the identity of any brand or company. It is crucial to use a logo that stands out from the competition — one that is unique. This naturally leads to the question: how much does logo design cost?

As with all your business expenses, you want to understand the cost of logo design relative to the quality you will receive.
Hiring a professional designer or a creative agency ensures that your logo design is recognizable and communicates the message of your brand.

As with any service, there is a wide range of logo design prices and packages, and it is important to understand what you are — or are not — getting for your investment.

How Much Does Logo Design Cost?

How much do you think you should pay for a logo design? These are very important questions. No one should be underestimated. If you don’t have a budget, then you should choose something inexpensive — but if you want to invest in your visual identity and understand what you are paying for, that’s a completely different story.

We believe people are often confused because sometimes they see a price of 20 euros, and elsewhere they see a price of one million euros. It’s total chaos and madness when you read something like that. But that’s exactly the point — it is not the same thing.

The price can range from €0 to €10,000, depending on whether you are a startup company or a large corporation ready to make a significant investment in its brand identity.
In any case, if you are launching a business and want to appear serious in your target market, your budget should typically range from €300 to €1,300.

Therefore, always review your budget carefully before starting your logo design process.

Do not forget that the logo is the foundation of your identity and will heavily influence your web design — its form and colors will directly affect the look and color scheme of your future website.

Our creative agency will design a logo that meets all your needs. For the same price, we can also offer the graphic design of your business card and letterhead — the basic package required to begin forming a corporate identity.

If you later need packaging design or web design after your logo, we are at your disposal.

“Don’t forget: A good logo must look equally strong across all media.”

What Is a Logo, Really?

We see all kinds of things today — from quick online tools that generate a “logo” in seconds to random graphics circulating on social media.
But for something to truly be called a logo, it must meet several essential criteria.

First, it must be in vector format.
This means that when it is scaled up or down, it must not lose quality — it must remain perfectly clear.
Vector graphics retain full sharpness at any size.

Next, a logo must be suitable for printing across different media — from paper, to embossed prints, blind debossing, engravings, and more.

Most importantly, a logo must be unique.
No other company should have the same symbol or mark.
If a graphic mark has not been checked for uniqueness, it is not considered a proper logotype.

You can verify this with the simplest “hand test.”
Take the logo printed on a brochure and cover it with your hand.
If it seems like the brochure could belong to another company once the logo is hidden, it means the design still needs improvement — it is not yet unique enough.

The Cheapest Logo Design

If you are a professional designer, you can create a logo yourself in Illustrator.
However, for those who are not designers, have a very small budget, and cannot hire a creative agency or even a freelancer, there is always the option of using one of the many logo generators available on the market.
You will pay only a few euros — anywhere from €15 to €50 — but the possibilities are extremely limited.

Logo generators offer you a restricted selection of shapes and symbols, and only a handful of fonts.
So, if you have a strong sense of aesthetics — or believe you do — you may be able to achieve your goal within these limitations.
But the quality of that result will be reflected in the price you pay.

Realistically, €15 isn’t even enough for a proper meal in a restaurant — let alone for a company logo that should help you generate serious revenue.
Your logo is your visual identity, and you should be proud of your company and the way your logo looks.

Mid-Range Logo Pricing

A mid-range solution for your logo can always be found by hiring a freelancer, who will certainly make an effort to create a logo for you.
The price of a logo in this range can vary from €100 to €250, but this naturally raises the question: what exactly are you getting for that price?

If you decide to work with a freelancer, always do so based on a recommendation.
The advantages of working with a freelancer are that you will get a relatively good price and, depending on their level of experience, they may deliver a solid result.

But remember: a good designer must understand the market, basic marketing principles, and client psychology.
Therefore, carefully review their portfolio and check how much experience they truly have.
One-on-one collaboration can sometimes be worthwhile — but there are drawbacks too:

• lack of experience,

• insufficient knowledge of essential design principles,

• too many unnecessary revisions if they cannot clearly explain why their solution is good for your brand,

• inability to justify color choices, typography decisions, and other design elements.

What Else Should You Pay Attention To?

In which formats will you receive the logo?
Does it come in vector format?
Can it be printed on everything—from a pen to a billboard—while maintaining high quality?

These are some of the most common questions we receive from clients.

We repeat: it is extremely important that the logo looks equally good across all print and digital media.
That is why file formats matter, and why the logo’s visual structure is so important.
It must fit well both on a website and on a promotional pen.

The formats every client should demand are:

• EPS (vector file)

• JPG

Vector means the logo can be scaled up or down without losing quality.

What Is a Logo — and What Is Not?

A logo is not communication.
A logo is identification.
It represents the “full stop” at the end of a sentence — which is why its simplicity matters.
The simpler the logo, the more recognizable it becomes, and the easier it is for us to identify the company it represents.
The main point is that a logo should stand the test of time.

How Can You Test Whether a Logo Is Good or Not?

A logo will never exist only on a blank white page.
You must always test a logo on multiple media and different surfaces.

Check how it looks next to a photograph, an illustration, various backgrounds, and different kinds of paper.
This helps you understand its character.

Test how it appears on your website, on a T-shirt, cap, or mug.
You should also check how the vertical version looks compared to the horizontal version.

First Impressions Can Be Misleading

You should always take some time and look at the logo more than once.
A good logo is rarely “love at first sight.”
If the logo is strong, it gains more and more significance for the company and the client over time.

The 6 Key Benefits of Professional Logo Design

How Do We Begin the Logo Design Process?

We start with a few simple questions about your company.
You need to provide us with some basic information, for example:

• Who are you?
  We are an Italian restaurant and we need a logo design.

• How long have you been in business?
  We’ve been operating for several years, but this is a new restaurant.

• How large is the restaurant? What is its capacity?

• Do you think your logo should evoke and reflect the spirit of Italy?

• What is your goal when a customer sees your logo?

• What style do you prefer?
  For example: Retro, Elegant, Traditional, Vintage, Dynamic, etc.

We analyze your information, begin the creative process, and send you uniquely designed logos based on the description you provided.
According to your preferred style, we create the character, color scheme, and visual direction that best suits you.

You choose until you are fully satisfied!

Once you select your logo, we create the complete visual identity and show you how it looks in real-world applications.
You will see the logo applied across many different surfaces and formats.

Logo Examples

You can view all logo design examples on our portfolio link or our Instagram page.
You can also learn more about branding and brand identity on our Instagram profile.

What You Need to Know When You Want to Have a Logo Designed

Here’s how to avoid generic logos:

• Don’t fall for industry clichés.
  You’re a dentist, so your logo must include a tooth?
  Definitely not.

• Don’t make it overly complicated.
  Simplicity is the key to a memorable (and printable) logo.

• Don’t try too hard to follow trends.
  Trends are great, but make sure your logo doesn’t look outdated in three years.

• Don’t settle for a low-quality logo just to save a little money.
  Your logo is not the place to cut corners — and you usually get what you pay for.