The dust stirred up by these two movies (Barbie and Oppenheimer) has not yet settled, and the campaigns launched by the creators of these films will remain a lesson for many marketing experts. Analyzing the approach taken by the teams behind both films, we can learn a lot. “Barbenheimer” has become a new, magical word on social media, and it has prompted us to delve deeper into this phenomenon.
In our previous blog, we discussed how the Barbie movie redefined brand marketing. Now, we are shifting our perspective to online sales. Are you curious about how these two films can impact the future of e-commerce? We were, too, which is why we researched this topic, and in the following blog, we will share our conclusions.
Lessons the e-commerce industry can learn from Barbenheimer
We’ve connected the key points between the Barbie and Oppenheimer films, as well as the significant attention they garnered, and we’ve found the answers to the question: Where is the future of e-commerce headed? The lessons that every online store owner can learn from this phenomenon await you in the rest of the text.
1. Presentation and decoration matter
The success of the Barbie movie partly relies on how much investment went into creating a specific environment in which the doll lives. Without pink furniture, clothing, cars, and the like, nothing would be the same, and we wouldn’t easily imagine Barbie’s world.
You might be surprised by what we’re about to say, but you must understand that the future of e-commerce doesn’t solely depend on quality. It also depends significantly on how the product is presented and packaged. It’s not just about what you sell but how the product is packaged and presented to the world.
The future of online sales will be influenced by this trend. Therefore, “beautiful packaging” is crucial not only for the Barbie movie but also for your products. A visually appealing product and the overall product presentation experience will play a vital role in sales.
Now is the time to analyze your website. Ask yourself these questions and find answers about whether changes to your site are needed to align with the latest trends:
- Is your website as visually attractive as the Barbie movie?
- Do you have high-quality photos that showcase your products?
- Is your product packaged in the most appealing way?
- Are you using suitable colors that evoke positive emotions in your customers?
- Is purchasing your products fun and easy?
If you don’t have many “YES” answers, then it’s time for changes. You can contact us if you’re ready for those changes. We’re here to perform a complete rebranding for you and give your e-commerce website and brand a fresh and up-to-date look.
2. Competition brings benefits you wouldn’t otherwise consider
Imagine if these two movies had premiered at different times. Then, no one would have compared them, and the opportunity to use this technique to capture public attention would have been completely missed. Divergent opinions, heated discussions, and waves of excitement surely would never have occurred on social media if the movies had been released at different times.
The spark that ignited debates, created memes, and coined the term “Barbenheimer” could only have arisen amidst competition. This is an excellent example of how competition can collaborate even when they seemingly have opposing interests.
Try to extract benefits for yourself from the competition’s campaign by focusing on positive rather than negative feelings. Create challenges that will bring something good to both sides. This especially applies to small businesses that may not have sufficient resources to compete but should instead collaborate to progress together.
3. Believe in the magic of user-generated content (UGC)
This summer, we’re practically living in Barbie’s world. You can scroll through content on social media for hours (reels, photos, and even AI-generated content), and you’ll notice that it’s all inspired by this doll. The pink party is everywhere around us, and you can’t overlook it.
The marketing experts on the Barbie movie team knew what they were doing. They stirred up excitement among viewers, which is why our feeds are flooded with pink content. Everyone is dressed in pink, preparing pink food, drinking drinks of the same color, and slowly but surely transforming into Barbie. All of this points to a very well-thought-out strategy, which undoubtedly had a focus on UGC.
Remember those selfies framed in Barbie frames? They surely contributed to the anticipation and provided a simple yet highly effective way to engage the audience in creating content related to the movie.
And even though most of us don’t have the budget that the Barbie movie had, it doesn’t mean that some of it can’t be applied. You have to understand that people love to be part of a positive trend, feeling, and experience. So, the next time you create a campaign for your online shop, make sure to think in a similar direction as the Barbie movie marketing team.
Creating an experience in which customers want to participate is a sure path to success
If you have to remember just one thing from this entire blog, let it be this: UGC is essential for achieving exponential growth. Moreover, if you want tangible evidence of how your marketing impacts customers, UGC is the answer once again. This type of content will help you reach ROI faster and more easily.
Motivate your target audience to create content that aligns with your business goals while making it fun and fulfilling for them. That’s the ultimate goal, but is it easy to achieve? Ask the marketing team of the Barbie movie. They know the answer.
P.S. If you need assistance with creating a result-driven marketing strategy, we’re here. Feel free to reach out to us.
