When you are a business owner, you should definitely count on the fact that you will think about rebranding at some point in the future. This is something that should be constantly on your to-do list. This is because the brand changes over the years – it grows and develops. Accordingly, you should think about possible repositioning or further expansion into new markets.
Whatever your brand’s goal and plan for the future is, one thing is certain: if you have a consistent, influential and strong brand story, you have it all. It requires having new leads, attracting new customers, and increasing profits. If you’re not quite sure whether the time to rebrand is now or in a few years, keep reading this blog post. Below you will find out when is the right time to make changes.
Which signs point out you need a rebranding?
Here are 5 signs that you need rebranding:
- Slower or no growth in the number of leads,
- You constantly have to explain your value to customers,
- You fail to reach your ideal customer,
- Your branding is outdated.
Now let’s explain each of them in detail.
Your brand is not consistent
If you don’t feel comfortable enough to share your business card to a potential business partner or show them your website at an event, then you have a problem. And it consists in the fact that you are either introverted or your target group does not understand your brand story well enough.
Brand identity does not consist only of the business owner’s clear vision of the future path. In addition, it is important that the brand consistency is strong, and that the brand itself is visible and recognizable in every segment of the business.
Research shows that the company’s income can be increased by up to 20% if the brand consistency is constant on all platforms where it is presented.
You are not getting new leads or their inflow is insignificant
This problem may indicate a lack of trust between new customers and your brand. Also, this indicates that it is more difficult to establish a connection between the brand and the target group. If you are wondering what this has to do with the rebranding strategy, then be aware of the fact that a strong brand means trust. Without a strong brand and its identity, it is not possible to attract new customers.
You are constantly explaining to customers what makes your brand worth their money
Maybe your brand has this problem because you offer several different types of products or services that have absolutely nothing in common! At the same time, these products and services don’t get along well with your brand story. And besides, it is difficult for you to explain what you do and who is your target audience.
All this can indicate the following: either your brand is too complicated or your focus is on the wrong target group. Remember this too – customers who are emotionally attached to a brand are 50% more valuable than those who are not. So put in the effort to build strong relationships with customers, simplify your messaging and be consistent because it will pay off.
You are failing to attract your ICP
It’s not just enough to generate a large number of leads, you need to attract the right customers at the right time for your business to grow. If you are attracting clients/customers who are not interested in your brand, then that is a problem. It is reflected in the fact that there is a poor connection between your brand story and the target group.
You need to ask yourself a few questions. Has your business grown and changed since its beginnings? If so, has its target group changed? Another question is, does your brand identity reflect all these changes? When this is not the case, then it is definitely time to change and evolve your brand strategy.
If by answering these questions you have realized that it is time to rebrand your company, our team is at your disposal. We can create a new brand strategy for you, so contact us and book a meeting with us.
Your branding is outdated
Does your brand seem to be clearly showing its age? That should not be the case. A brand should be respectful of tradition and heritage, but its look should not stay the same as when it was founded.
However, if this is the case – it’s time to change its visual identity and all main elements. Rebranding can give your brand a new, different, more recognizable look, which will set it apart from the crowd and position it on top of the competition.
Brand agency – a solution for revising your brand
You’ve probably realized by now that something is not working in your brand strategy and you’ve decided it’s time for a general brand revision. However, you’re not quite sure that your company can handle this problem on its own. How do you know it’s time to hire brand experts?
- You simply don’t have time. Maybe you think about this for a long time, but it just never comes your way. This is understandable because most of us deal with small, daily tasks and do not have time for big questions. If that’s the case with you, then it’s time for hiring a brand agency.
- You don’t know where to start. Yes, rebranding can sometimes sound scary. Although we detect that there are problems, when we think about how big the whole process is, we don’t feel like getting started. Brand agencies know how to assess how much work is needed to reevaluate the brand so that the company continues to grow.
- You want an additional opinion. When you hire a brand agency, you get the opinion of someone who is not involved in the day-to-day operations of the company. A fresh perspective and fresh ideas can be the key to the next stage of development or in companies that have been around for many years, a side view and honesty about what needs to be changed.
Now that you know the signs pointing out you need a brand agency and rebranding, it’s time to do something else for your brand. Do a brand audit and identify its weak points, then contact us, so that together we can bring your brand to a new stage on its path to success.