For several years now, artificial intelligence (i.e., AI, in English) has slowly but surely become part of the everyday life of us marketers. Whether we are talking about the analysis of customer behavior and what interests them, as well as the data generated based on this, or we are using artificial intelligence to achieve even better results on social networks – it is certainly changing the way marketers think and act in many industries. Let’s analyze in this blog post how, with the help of AI, brands can grow in 2022.
Key concepts underlying AI in marketing
Understanding how AI is used in marketing can bring new ideas and change the way of thinking in many areas. AI, e.g., can help automate certain processes, which will make them very successful. Research shows that success is up to 40% higher when a business implements AI technologies. Not only will artificial intelligence save some money for companies, but it will also allow them to spend more useful time on developing products and improving services.
When it comes to marketing, AI helps reduce errors. These technologies will perform certain tasks much better than humans, with of course the right guidelines and clearly defined steps. The efficiency of performing tasks (and speeding up campaigns) in marketing also affects a clear increase in ROI. If you don’t know the meaning of this abbreviation, be sure to take a look at our marketing glossary where you will learn the meaning of some of the most important terms in our industry.
AI helps to conduct marketing research
Artificial intelligence is a useful tool when used in conjunction with high-quality data. Many large companies have already had a lot of positive experiences and results when combining AI and market research data. A big part of this trend, the use of artificial intelligence in marketing, is the segmentation of the target group. With AI, segmentation is done much faster and more efficiently than when it is done by marketing people.
How does AI help business grow? By exploring a much deeper and more detailed target group, which then helps companies offer customers a personalized product or service. Based on the data collected in this way, the business finds out what the customers’ needs are and offers them exactly what they need at the moment they need it. By such an offer, the company can be sure that customers will accept it.
Artificial intelligence and predictive marketing analytics
The segmentation of the target group, which we explained in the previous part, is one of the most important elements for the personalization of the marketing campaign. But it is not the only one, personalization can also be done with the help of other tools. As 78% of customers want a brand to understand their needs, this is a very important application of AI in business.
One of the ways is the use of predictive analytics, which has the ability to predict future results based on previous data. How does it work? Amazon is a great example of this for us, and a champion in using this strategy. Namely, their algorithm collects data about your previous purchases and, based on that, suggests what you can potentially buy next. Also, based on what customers similar to you (by age, interests, gender) choose, the algorithm suggests products to you.
A personalized offer, in most cases, leads to a higher conversion. The more the system understand the individual and his/her interests and habits, the greater the chance of a conversion. For this reason, it is very important that AI becomes part of as many marketing strategies as possible, so that clients get another effective and precise tool.
Content creation with the help of artificial intelligence
Our content experts would surely say that creating quality written content is not an easy job at all. There are plenty of challenges that stand in the way of creating readable text and other content. Well, now, if we add artificial intelligence to all that, which can also create texts (so far not too successfully), things become even more complicated. However, we are not afraid of that kind of competition.
The best combination in the creation of texts, however, is obtained when content writers use AI as a writing aid. Several important tools use these technologies and are of great help to writers on the Internet. The well-known tool Grammarly, SEMRush, Google Docs and Yoast are there to support creatives who write and create content. In addition to them, writers also use tools to generate the best proposals for the title of the texts, as well as its structure.
But writers are not the only ones who use AI in marketing. Designers with Adobe Premier Pro use this technology for a variety of purposes, such as automatic color matching and audio mixing. What AI still cannot overcome is the creativity of humans, but it can help us further increase it and improve the quality of the final work product even more. How does AI work for designers? By helping them complete some tasks faster and more efficiently.
What is the future of artificial intelligence in marketing
It seems to be very bright, considering that we have already become quite accustomed to some tools, which have become part of our everyday life. Only our imagination, creativity and innovation can be the limit that will determine how far AI and its application in marketing will develop. Fortunately, there are no limits to the creativity of marketers, so we foresee a bright future for artificial intelligence.
When brands use AI in their campaigns, they can be sure that they will be recognized by customers as innovative and different, and this way manage to be far ahead of the competition for several years. If smaller brands do not have the opportunity to use innovative technologies, they should at least turn to those that are already there and try to use them in the best way.
The first step towards an innovative future, of which artificial intelligence will be a significant part, is cooperation with experts who follow trends and know how to use the advantages of AI. If you want to raise the business of your brand to the next level, then it’s time to contact us and we will suggest the best and most modern solutions tailored to your company. Before that, be sure to find out about the 5 benefits of cooperation with a full-service marketing agency.