TikTok has rapidly become one of the most popular social networks thanks to being the source of leading internet trends and quality (well and less quality) video content. This network, where short videos have been shared, has changed the way we perceive and use social networks. This relates equally to business and private users. So far, some brands and individuals have gained some fame on TikTok, but things are changing on a daily level, so it is needed to refresh knowledge from time to time. For all those who don’t (yet) know much about TikTok, we’ve prepared the 3 most important things you need to know about it.
1.TikTok is no longer just Generation Z network
If we compare TikTok and other popular social networks, then this is definitely the network with the youngest audience. Yes, teenagers are certainly the largest group that can be found on this network, but they are certainly not the only ones on it. When we talk about generation X, Y, Z and Alpha, each of them has some touch with this network. Whether they consume its content on other networks, take part in creating the content themselves, or have at least heard about it from their younger housemates.
The second largest group are young people between 18 and 25, i.e., slightly older than teenagers, and they make up almost 42%. It is somewhat logical, because the younger generations are the ones who are the first to accept modern technologies, even before everyone else has heard of their existence. Generation Z loves TikTok because of its design, because it is inclusive, personalized and because it supports the video format. Via communication with peers, zoomers manage to feel a connection with them and thus build friendships.
If young people are your target group and TikTok is unmaped territory for your brand, it’s time to change that and join this network. If you think you don’t know how to do this yourself, be sure to contact us and we will design an authentic and personalized appearance for your brand on this social network.
2.TikTok has a strategically designed algorithm
As on any network, the algorithm here is also very complex and difficult for the average user to understand. With the help of AI tools, the algorithm shows TikTok users personalized content that is tailored to their interests. On the For You page, the user can see videos that have been selected according to his/her needs, and that is why this section is considered highly personalized for each individual user. For You pages are always unique.
Furthermore, the algorithm is also influenced by hashtags, as well as user habits when it comes to watching video content. Every time a user watches a video to the end, the algorithm will record it and start showing more of it to others. TikTok will also remember the type of videos a user likes to watch the most, as well as the niche they come from. Once they figure out all that into their calculations, they’ll know exactly which video to show you. It will be completely tailored to your interests and there is a high probability that you will watch it to the end.
So let’s remember the most important factors that affect the TikTok algorithm:
- User interactions – which videos the user likes, shares and saves in favorites, as well as what content the user creates, peole the user follows online and comments on,
- Information about videos – hashtags, sounds, i.e. music and video descriptions,
- The device and its settings – language on the phone, type of device, country the user is from, etc.
Extra tip for a perfect understanding of the algorithm: In order for a brand to make success on TikTok, it is important to know how it works, i.e., to create content that users will want to see. The main goal is to increase engagement in the niche, so that more people see your video on the For You page.
This is not a fake platform
And what do we mean by that? It’s simple – the content is much more realistic, than it is the case on Instagram, for example. Filters rule there, which tighten wrinkles, reduce pounds and enlarge lips, while on TikTok, everything is raw. On this network, the users are mostly normal people, who show their everyday life in an authentic and realistic way. Everyone can relate to TikTok videos, so this is probably the main reason for the great success of the network. Besides, it is exactly this authenticity that brought success to all influencers on this network.
Apart from entertainment content, which, we have to admit, dominates (various music and dance challenges are common), quality educational content can also be found on this network. By that we mean all those language teachers, DIY masters, motivators or even marketers who share their wisdom and advice on TikTok. There is a place for everyone on this network, only if they know how to adapt their business to the needs of TikTok users.
How to do it? By choosing the right video format for your needs. So the tutorials can be suitable for make-up artists, hairdressers and others from the beauty industry, but also for craftsmen. Showing TikTok users how to use something can get you more followers than just showing a product without explaining how to use it in real life. This is applicable to a lot of things – from shoes, dresses, to makeup, all the way to tools or small household appliances. On the other hand, making funny videos can fit into some jobs, but of course not all.
Another free tip from our agency is: TikTok is a platform that dictates trends, so following them is very important. Make a video with a currently popular sound or song and you will get a lot of views, become part of the trend and be seen by many more people than you thought. But, if you’re late, then it’s better not to take a video, because the perfect moment passed.
Summa summarum about TikToku in 2022
TikTok is easy to use, because it has numerous tools (new ones appear every day), with the help of which you will easily and quickly create authentic videos to promote your brand. If your target group is on this network, there is no more delay and this is the last time you should start promoting on this network. In addition, it is important to remember that sharing TikTok videos on other platforms is desirable, because this way you increase engagement, which we understand is very important for this social network. And don’t forget – sharing is caring – as young people would say, so if you found this article useful, feel free to share it with your friends.