Facebook has a lot to offer advertisers in 2023 – from thoroughly and precisely segmented audiences to different ad formats. Research shows that as many as 70% of customers click on an FB ad and make a purchase this way. If your target group is on this network, then this blog will bring you very useful information about advertising and presenting your brands on this social network. Let’s see how to make 2023 a success on Facebook.
1.Video advertising remains very popular
Over the years, video advertising on social networks has become very popular and is now used by different kinds of brands to promote their products. Of course, this is not surprising, because with these videos brands can tell their brand stories in many ways, and in addition, they can also show how their product behaves in an everyday environment.
Besides, Facebook Reels is a format in which the company has invested a lot of money and launched it in about 150 countries. Stats show that after short YouTube videos, Facebook’s video format is the most popular one. In one of the previous blogs, we presented all the advantages and disadvantages of YouTube Shorts, TikTok, and Reels videos, so you can read a bit more about each of these forms on popular social networks in that blog post.
As more and more brands invest money in producing quality website and video content, through the purchase of high-quality video production tools, it looks like this year will bring more competition in that segment. Apart from creativity, the main idea for videos is to contain a well-told brand story, but also to be recorded in a high-quality way, to show products in the best light and give the audience the opportunity to want their product in their home.
2.Short video formats will rule Facebook
Do you remember the first short videos that appeared on Vine? Yes, a video format was created exactly on that platform, which later become the leader in all social networks. TikTok made short videos even more famous, and then they spread with great speed to other networks. This trend will continue in 2023, so it would be good for you to invest in creating a video for your brand if you want it to keep pace with current trends. Facebook itself is proof the videos are not only watched by Zoomers, but the number of views is also higher from TikTok video views. Although many short videos from TikTok can be seen on the most popular network for the middle generation, Facebook still has a lot of original content.
3.Tiktokmania” of creative content
TikTok is already a serious phenomenon in the sky of social networks stars. This platform, whose largest audience is members of Generation Z, attracts more and more new users and its audience is only growing every day. Apart from the fact that the number of their users is increasing, they are leading the way in setting trends, but also new ideas for a variety of content on the networks.
Recently, videos with influencers speaking directly to the camera have become very popular. Whatever they are doing or whatever they are promoting in this way, via this audience-winning format, influencers manage to generate a huge number of views. Probably the key to the success of this format is that the viewers, in this way, feel close to the influencers. Whatever the reason may be, this trend started on TikTok and is rapidly spreading to other networks, including Facebook.
The same can be applied to hashtag challenges, viral audio recordings of songs or spoken sentences, but also to trends set by the users of this network themselves. And though most of these trends start on TikTok, they spread very quickly to other networks like Facebook, Instagram, etc. That’s why it’s important if you create content for Facebook, you always follow current trends in order to stay relevant. If you don’t have time to create content for social networks, you can contact us and our team will devise a promotion strategy for your brand on digital channels.
4.Ads that fit in the content with their appearance
Facebook is constantly working on improving its product offering on its platform, so it seems that the clear line between online shopping and social networks is getting more and more blurred. Facebook stores appeared about three years ago and allowed manufacturers and sellers to sell their products directly from these apps/social networks.
Since then, the platform has continued to develop and improve social selling solutions. Recently, Facebook introduced a new type of advertising, created specifically for sales via their network. These are Advantage+shopping campaigns, which allow brands to test creativity and generate conversions through fully automated campaigns.
For e-commerce and direct-selling stores, this is a great way to effectively optimize their presence on Facebook and this will be the key to their success in 2023.
5 tips to win your competition on Facebook in 2023
At the end of this blog, we want to give you a few quick tips on how to make the most of Facebook ads and stand out from your competition. Write down the following 5 tips, because you’ll need them.
- Outline a path and set a clear creative direction and stick to it,
- Use different ad formats and don’t place them on one platform only or only one place,
- Look closely at Facebook metrics and what they tell you because that way you will be able to optimize your campaigns,
- Use precise targeting in your campaigns to help the algorithm place your ads as well as possible.
- And why not? Try automated Advantage+campaigns, which Facebook optimizes for the best results.
