Video has become the cornerstone of content strategy for all brands looking to connect with customers. It has enabled brands to tell stories and convey messages with the power of emotions. However, the video content production industry is constantly advancing and evolving. With new technologies and platforms, the way we create and consume videos is changing daily.
With the selection of various tools utilizing AI/VR technology, we can expect new trends that will change and transform video content and how we perceive it. Brands need to understand and embrace these changes to attract customers and achieve desired results in a highly competitive online environment.
In the following blog, we explore three trends that will change the way videos are created in 2024. As video is arguably the most prevalent type of content, occupying a central place in content strategy, upcoming trends are crucial for all content creators.
3 Video Content Trends to Watch in 2024.
1. Short-form Videos
Short videos have become very popular, thanks to the significant influence of YouTube shorts, TikTok, and Instagram Reels. These platforms have encouraged brands to create and share short videos that are often entertaining or educational. Shot in a vertical format, this trend is not likely to change anytime soon.
Research shows that the majority of brands will double their budget for producing short videos in the coming year. Those who have recognized the impact on sales continue to invest in this format.
These videos, lasting from 15 to 60 seconds, are optimized for smartphones, and creators can edit them by adding music, subtitles, and more during production. Such short videos serve as excellent bait for customers with limited time or the desire to spend a short time on social media. They capture attention, connect the brand with customers, and ultimately drive product purchases.
2. AI-generated Video Content
In our previous blog discussing trends defining 2024 in marketing, we already mentioned artificial intelligence. Here it is again, as creative processes in this field are unimaginable without the use of AI tools.
Artificial intelligence is revolutionizing many business areas, including marketing and content production. The days when video production required many people and equipment are long gone. With various AI applications, much of the process, from scriptwriting to video editing and scene integration, can be automated.
Content creators can focus on the creative aspects of their work, devising content ideas, while applications and AI tools handle the technical aspects. Automating the video creation process will enable brands to increase the volume of such content in the coming year. This content will be relevant to the audience, cost-effective for the brand, and engaging for viewers as it incorporates storytelling.
3. Rise of Virtual and Augmented Reality
Virtual and augmented reality are comprehensive technologies believed to play a significant role in video creation in the coming year. These technologies are quickly transitioning from the world of video games to video production, marketing, various types of training, and more.
Virtual reality creates a digital environment that makes users feel like they are in it, while augmented reality brings digital elements into the real world. Augmented reality (AR) can integrate interactive elements into videos, creating a new way for viewers to connect with content. Imagine virtual travel experiences, training simulations, or interactive gaming. New possibilities arise with new technologies.
VR devices offer a 360-degree view and a unique video experience for users. When users put on a VR headset, they are teleported into the center of the video narrative and events. Another industry experimenting with VR devices is live concerts and events, where users can observe from all angles and perspectives, providing a different experience that can be rewound.
Brands also eagerly use AR for their exclusive products. For example, L’Oréal, in collaboration with ModiFace, has created special makeup tutorials. Overall, it seems that AR and VR have strong potential to redefine how people watch, share, and enjoy video content.
Video content will dominate 2024 content strategies
The world of video content is full of exciting innovations that will transform the way content is created. Short videos created for mobile phones, and content generated with the help of artificial intelligence—all of this represents a massive set of opportunities for brands to connect with their audience.
Although we talk so much about innovations and video content, which is a part of that process, it seems that the next year will not yet be fully colored by video content alone. We will still see carousels and high-quality visuals, but video will undoubtedly have a predominant place in content strategies in 2024.
It’s time to redefine strategies, think anew, and plan content that will attract even more customers in 2024. If you think we can help you with visual content, our team is at your disposal. Contact us, and let’s create successful content together in the coming year.
