It seems content marketing is the most flexible marketing field because it adapts quite fast to reality and brings novelties more often than once a year. The same applies to Social Media Marketing. Many of these changes happen without any notice, while others are very striking and bring great results. If we put aside the fact content strategy depends on the niche the company belongs to, set goals, type of product or service, 3 top marketing trends in 2022 are:
- More investment in content marketing,
- Writing for real people, not algorithms,
- Emphasizing the importance of creating new, but longer content
What does content marketing represent in 2020?
Nowadays, it is not enough to have a standard website, pay a few Google ads, and expect to get new clients. Content marketing plans for 2022 are more complex and multilayered. In other words, it is impossible to invest in content marketing only partially. Instead, to achieve success, you would need video content and hybrid events just like all other popular types of content.
Also, a quality blog section is needed, visual and video content, good email strategy, and of course a great social media strategy to round the planning. Besides all the previously mentioned, one of the priorities should be investing in the website and proper customer experience. Let’s take a look at top marketing trends in 2022.
More investment in content marketing
If you, as an entrepreneur or a business owner of a small, middle, or big business thoughts it is possible to ignore content marketing in 2022, and leave it out of your marketing plan – you should certainly continue reading this text. It is impossible to ignore content marketing because data show the competition is focused on marketing, and more and more companies have increased their budgets for content marketing by ⅔ in comparison to the previous year.
Why is the reason for the increased investment into content marketing? First of all, because the pandemics reduced the live communication with customers, companies have to compensate for it. That is the main reason for investing in website redesign and quality content, the one that will share the message to customers in a better, more personal, and efficient way.
Also, customers react well to relevant content because they overcome superficial stories and social media posts. They need to see the real value, and a real understanding of their problems, so they react much better to quality content than commercials.
Writing is for people, not for algorithms
A few years ago, it was much easier to rank well on Google, because all that was needed was a good keyword search, (via these 3 best SEO tools), insert them into text, and this was considered as a well-optimized text. But nowadays, it is required more from content writers. Google is focused not only on keywords but also on the content that covers the search intent.
That’s why it is needed to write a text that requires much more than just a couple of good keywords. The content should make readers identify with it, inspire them to find motivation, answer important questions. Good content should meet the following two criteria – to understand and focus on the needs of the target group.
It is also important to focus on writing email campaigns. Based on the studies, if we use the word ‘video’ in the email subject, the open rate can be increased by 19%. Videos should be authentic, natural.
Creating new content that has more words than before
Nowadays it is not possible to rank on the first Google page with 300-words texts. Since we have already mentioned the goal of creating content is to provide answers to certain questions users type in a search, it is only logical they appreciate longer texts. Google also appreciates longer, good-quality texts, more than clickbait titles, and texts without any value.
What does it all mean for us, dealing with creating written content? It clearly means texts should have at least 1,000 words, that’s the minimum enough to elaborate a topic in a clear but not too boring way. The topic should be well-researched, so it is better to write a few longer articles per month than a few short ones that will not have any impact on ranking. Besides, it is important to think about the topics and the editor’s plan with listed topics.
Your content marketing strategy in 2022. with Titan Design team
Marketing trends come and go, though these three we listed should not necessarily be considered as short-term trends. The real needs of your company, customers, and your own represent a constant need. Your main goal is to connect these and with your content strategy show the way you support the needs of your customers.
In other words, it means TikTok might be a trendy platform in the previous year, but if you’re targeting a population between 35-45 years, or older ones, it is not very likely you will attract a huge number of new customers. So don’t waste time and money on trends, focus on your target audience and platforms you can reach them to.
Creating content strategies and measuring how much is needed for success on social media is a skill that requires years of learning. We can proudly say our experts gathered a rich experience in creating and presenting content by working with various niches. They understand what type of content can work the best for each target group. Allow us to suggest the best content plan for your brand, created based on the analysis of your current social media and general online performance. Before contacting us, find out the 5 benefits of cooperating with a full-service marketing agency, because that text will show you the way the client-agency relationship works.