Did you know big brands target your nose?
Samsung
Use a scent named “Intimate blue” to create an illusion that good tech has an aroma.
Designed to be gender neutral, crisp, sharp and evocative.
Caesars palace
Use a “light rose scent” with hints of citris, enticing gamblers to stay longer and spend more.
Designed to be relaxing, bright, vibrant and playful.
Cinnabon
Cook buns every 30 minutes intentionally so their scent lingers as patrons walk by.
Designed to be comforting, sweet and inspire hunger.
Burger King
Use a fragrance in their vents that emits the scent of ‘whoppers’ being freshly cooked.
Designed to smell like a whopper, targeting memory, to inspire hunger.
Abercrombie & Fitch
Use a scent named “Elwood” that targets ‘younger millenials’ to create customer recognition.
Designed to be overpowering, strong, luxurious and exciting.
Benefits of scent branding:
- Experience – Create a more memorable and enjoyable retail experience.
- Emotion – To elicit a specific emotion from customers to increase sales.
- Memory – To trigger a customers memory of their previous experience with you.
- Appealing – To unconsciousely stand out from your direct competitors.
- Captivating – To have customers spend more time in your environment.
- Targeting – To outline and amplify an effect on a specific target audience.
Scent branding industry terms:
- Olfactory logo
A custom scent designed to be used whenever the brand is present. - Olfactory branding
Is a marketing discipline that associates a specific odor to a brand.
