In case you didn’t get that…

Being different, weird, innovative always dominates better.

In this bottled water market, these are the players.

They are fighting daily over whose water is more natural.

Mike Cessario exploded “Liquid Death” by selling water in cans!

Liquid Death also sells their cans with really niche marketing. Many people found it weird, but interesting.

And today, the value of this brand is estimated at $700 million, just 4 years after its establishment.

Rather than being 20% or 30% better than the competition – be dramatically different!