What allows people worldwide to stay connected, provides entertainment, delivers the latest information, and even generates income for some? That’s social media! And it’s not just for individuals; businesses can leverage social media branding to maximize their growth.
Today, a large number of people regularly use social media, making it a powerful tool for establishing connections with customers and increasing sales. If you’re starting a business, leverage social media to take your business (and sales) to the next level. Below, our comprehensive guide to viral success on social media in 2024 awaits.
What is social media branding?
Social media branding is the way you portray your brand identity across various platforms. It allows you to share your company’s vision, tell stories, and provide updates. This strategy enables existing and potential customers to see a broader picture of your brand beyond just the products and services you offer.
While television and print media such as newspapers and magazines were once dominant forms of advertising, social media has now become an essential platform for promotion. They serve as a stage where you can showcase your products, tell your brand story, interactively communicate with customers, place ads, and provide quick customer support.
Brand Reputation Management
Social media branding is crucial for many reasons. It allows you to speak on behalf of your brand and helps customers choose your brand over others. However, an equally important aspect that makes your brand visible on social media is brand reputation management.
Why does any business advertise its products and services? To promote product existence and influence customers. Managing your brand’s reputation on social media does the same. Maintaining a strong presence on social media will make your brand more visible and accessible to your target audience.
Plan for Creating a Strong Brand Presence on Social Media
Every brand should consider these three key elements to create a strong presence on social media:
- Consistency: Your brand voice, style, and other parameters should always be consistent. The content you post should align with your company’s values and meet your marketing goals. Also, be consistent with your posting schedule on social media and visual identity.
- Unique Brand Voice: How would you feel if your friend spoke in different accents every day? Weird, right? The same principle applies to your brand voice—it should be unique, clear, and not sound similar to any other brand.
- Brand Storytelling: People love stories because they can connect with elements in the story and feel closer to the brand. Having an engaging brand story is crucial in social media branding. Stories like how your company got its name or how a product was created will always intrigue people. The best stories are told using visual storytelling techniques.
5 Strategies for Successful Social Media Branding
Define your brand’s goals, vision, and values
Specific values and goals drive everyone to start a business. Ask yourself questions like, “What will our company do?”, “How will our products help people?”, “What values and changes will our services bring?”
These questions will help you build your brand’s vision, values, and goals. Understanding these elements contributes to your brand’s growth, marketing, and better communication. Develop content around these elements and post them on social media to raise brand awareness among your target audience.
Choose a memorable brand name and logo
Just as a name is important to each of us, so is a company’s name part of its basic identity. Choose an appealing name that best fits what your company does and stick to it. Design an equally appealing logo with colors and fonts that convey the emotions of your brand message. Make sure to avoid these 7 logo design mistakes, as they can damage your brand. Having a memorable brand name and logo helps people become familiar with your brand on social media and other platforms.
Choose the appropriate social media channel as a communication channel
Choose the most appropriate social media platform for your brand. If you’re in B2B business, use LinkedIn to expand your social media presence and showcase your products and services. If you’re in B2C business, use Facebook, Pinterest, and Instagram to leverage your target audience network. Provide relevant content on social media to attract the right audience.
Pre-determine the type of content
What is the appropriate content for your business? Your target audience should identify with the content you post. It should fit your brand guidelines, contributing to your company’s branding on social media. In addition to photos, infographics, and short videos, include user-generated content to gain loyal followers.
Let your brand voice be more human
We’ve already mentioned this. Your brand persona should have a unique voice that helps customers connect with your brand. It should be human and easily converse with customers, rather than sounding like a soulless robot. When the brand speaks to customers like a human being, they are more likely to connect with it. Additionally, customers feel that the brand is oriented toward them and solving their problems.
A strong visual identity and social media branding are inseparable
If you want customers to notice you among a pile of identical brands that all have the same or similar visuals on social media, it’s important to be different and understand the importance of a strong visual identity. Connecting with customers is possible through storytelling they understand and feel close to. Graphic design and designers play an important role in creating a recognizable brand identity on social media. If you’re looking for a team of designers to rebrand your presence on social media, contact us to elevate your brand’s appearance to a new level.
