Blogging has been present in marketing for decades and is a key part of SEO strategies in the modern age. We can summarize the importance of writing and publishing corporate blogs based on one, particularly significant info. Companies that publish blogs on their websites get up to 97% more traffic compared to those that do not have blogs of this type.
Let’s look at it from the following angle: every business wants to promote links on their site that talk about their products or services as much as possible. In order to achieve this, they must share valuable content with site visitors, which is most often created via blogs.
Blogging marketing has long been a secret weapon used by companies to connect with customers while remaining competitive in the market. Moreover, connecting with the right customers at the right time via blogging can increase your business’s revenue.
If you want to understand how blogging can improve your online presence and increase brand awareness, then look for answers in this text.
Why are blogs important to brand growth?
With blogs, the brand builds credibility and trust more easily
Creating blogs is a great opportunity for a brand to connect with customers on many levels – both personal and professional. A friendly, more informal tone can help a brand appear in a more relaxed light to customers. This approach will help customers perceive the brand as accessible and close to them.
When you give your customers relevant content that gives them a clear insight into what you do and how you do it, they start to see your blog as a great source of information and your company as an expert worthy of their attention. In this way, you will stand out from the competition and win more clients.
A blog can help you educate the target group much more than a simple copy on the page
While the content on a site’s sales pages is critical to a company’s success, it is not all-encompassing. Customers want more. They need additional information and are looking for knowledge that will help them use a product as well as possible.
It is exactly on blogs that such knowledge can be found, so they are an excellent place to publish all the important information that will improve the relevance of the brand. In addition, blogs are there to keep track of current events that may be useful to your target audience.
Blogs bring quality traffic to a website
Blogs are usually shared on social networks, which allows for a wide reach of content and increases the company’s visibility. According to research, about 96% of blog posts are promoted via social networks.
In this way, new traffic can reach your site, i.e. customers who are already interested in your brand and its content. So the publishing of blogs should be looked at in the following way – it brings double benefits. Firstly, it increases the number of website visitors, and secondly, it increases the quality of leads that are interested in the business.
Blogs can provide answers to questions that are of interest to the customers
Blogs are a section of the site where customers can find answers to all the dilemmas they have about a company’s product or service. It should be a kind of platform on which the needs of customers will be taken care of.
As blogs are very versatile and can handle many different directions – from product-related texts, through news and fresh industry news, to answers to questions customers didn’t even know they needed – they are an ideal place to provide immediate value to customers.
If we got you interested in blogs and you want to make an appointment with us, regarding the creation of a blog strategy on your site – the Titan design team is at your disposal. Contact us and let us tell your brand story in a quality, fun, and useful way.
And now it’s time to share with you some of the most important tips for creating quality blogs.
What is important for successful blogging?
First of all, everyone who writes blogs, as well as the client who pays for that service, should know the most important terms from the content writing dictionary. It contains some fundamentals important to understanding this business, and they are sufficient for a basic understanding of the process of writing for the web. After familiarizing yourself with the basic terms, you should also remember the following 3 tips.
Consistency
Blogging is all about consistency in order to consistently get a good readership and generate more leads. So choose the posting rhythm that suits you and that you can stick to. This usually means once a month, at first, and you can increase the number of texts later. Google and other search engines value consistency, so it is important to have a specific and consistent content entry in the blog section.
Text length
Creating short texts, which do not contain enough information and are not optimized for search engines, does not have any special effect. Our best practice shows that the text should be at least 800 words, while texts between 1000 and 1200 words bring the best results. Also, writing too long texts, whose structure tires the reader and does not hold attention, again does not make any sense. That’s why you need to find the right measure and write as concise texts as possible that explain enough.
Internal linking
Internal characters can keep the visitor on the site longer, so it is useful to place them inside the text. Also, this is the way to find additional useful information and learn more about your business. So, you can present them with a larger range of services or products, in one place.
Make sure to include a CTA (Call-to-Action) with the intention of getting the customer to click on a specific link or do something specific that you want. If you’re unfamiliar with the term CTA, look it up in our glossary of marketing terms and abbreviations. And as an example of a CTA, we can cite your incentive for customers to leave their email addresses to receive the latest information about discounts in the newsletter.
Finally, if you liked this text, feel free to share it with your colleagues who may find it useful. And if you want to read more useful tips about writing blogs, be sure to take a look at our text on content writing 1 on 1 and its second part where we shared our premium tips.
