Nowadays, influencer marketing has become increasingly popular and is considered an inevitable part of any serious marketing campaign. As always when it comes to something new, opinions are divided, so we have those who prefer the old way of advertising, but we also have those who believe in the energy of the 21st century and use it in the best way.
Titan Design always keeps pace with time because it is important to us to offer our customers the best. We send our employees to training so that we can bring them closer to the value of innovation in the best possible way. This time we visited the first Influencer Marketing Summit, which positioned Belgrade as the center of regional influencer marketing this autumn. In the rest of the text, we will introduce you to certain ambiguities and write about the benefits of the same.
Who is an influencer?
In short, an influencer is a person who has an impact on society. These people are active on different platforms like Instagram, Facebook, TikTok, or Twitter where they create content related to their identity. They mostly document their lifestyle in order to send certain messages to a large audience that follows them. These messages can be various: from travel tips to using certain types of products. In order to avoid the negative connotation of the very name “influencer”, they often call themselves content creators.
How do influencers affect sales improvement?
The consumer focus is increasing on creative and fun content, the ones that are, above all, recommended by an ordinary person similar who uses them. That voice is heard much more than in classic advertising campaigns. Influencers generally share the qualities and benefits of the products they use with their audience. The audience values their opinion because they have already built up a certain reputation for their knowledge and expertise on a certain topic, which automatically leads to a faster buying response.
Some of the main advantages that can be achieved in cooperation with an influencer are:
- Successful product positioning
- Increasing brand awareness
- Attracting a new target group
- Providing detailed information about the product
- Use value of the product
- Providing specific feedback from the customer
- Sales increase
How to choose the right influencer?
How you choose an influencer is very important. What is definitely recommended is for the marketing agency that already works with you to choose an influencer, that synchronization is very important. The marketing campaign already run by the agency must be in line with the influencer work. The path that is certainly the most correct is marketing agency-influencer-brand.
The key point in choosing an influencer is defining the topics they deal with and the target audience, and in addition, it is also important what lifestyle and values they nurture. The choice of topics is also important since that is one of the parameters relevant when choosing an influencer. That’s why we believe that a marketing agency will best assess who is suitable for you because it is their duty to assess the influence of a person and accordingly suggest what is best for the campaign. Another thing very important is that the agency on behalf of the brand it works with will always be able to control the message that the influencer conveys. Marketing agency-influencer correlation is very important and in most cases produces great results.
Influencer or classic advertisement?
In the end, the power of classic advertising is much smaller than the power of advice and word of mouth. The team of Titan Design experts concludes that classic influence marketing should be properly combined since this is the best option.
If you are looking for a full-service marketing agency that will deal with your brand, we are open to help you with our knowledge and experience. Contact us and in our agency, we will connect you with our marketing expert who will find the best solution for marketing your brand.
