Newsletters are one of the most effective ways to trigger a customer to respond. With a clear CTA in the newsletter, the customer will easily and quickly click to explore the offer and buy the product that is being promoted. In this blog, we will try to share some of the best tips for optimizing your newsletter in 5 simple steps.
It is known that emails are the most effective weapon of email marketing, and you can achieve fantastic results with them. If your business also requires sending newsletters on a regular basis, and you are not sure where to start, follow these simple steps. But before that, let’s answer a question that clients often ask us.
Why should you send a newsletter?
No doubt social networks are very popular and bring great results, but… Newsletters have proven to be an even more effective tool for achieving goals when it comes to small businesses. Whether you have an e-commerce website or run a small business, your ability to create a newsletter and attention-grabbing content directly affect your business.
It refers to building and expanding the customer base, but also creating a strong connection with them. If you are not sure about the effectiveness of newsletters, we’re sharing now one statistic that will surely convince you: ROI with email campaigns jumps to 4200%. And another figure, by 2025 there will be about 4.6 billion email users on our planet. So the economic viability is there, the marketing potential too, so what are you waiting for?
5 steps to the winning newsletter
1.Choose a striking design
When it comes to the newsletter, design is very important and the element that attracts the most attention. The first newsletter you send in a campaign, or the first ever in general, must look the best because it will either attract the attention of customers or they will remain completely indifferent. That’s why it would be good to contact designers for help because they can create a special design for you, which is not one of those that have been seen many times before.
If you don’t know how or where to start with a design brief, a focus group is always a good place to start. But regardless of who your target group is, some design rules should be followed:
- the logo should be visible on the header,
- the background color should match the corporate colors,
- explore the meaning of your corporate colors and look for inspiration in them,
- the design must be suitable for smartphones because more than 50% of emails are opened on the phone.
Now that the foundation is laid, the next step is…
2.Organize your contact database
The only way for the newsletter to reach the right address is via a regularly updated database. We know it’s a pretty boring job, but the success of an email campaign depends on it. Therefore, from time to time devote yourself to this list and exclude from it addresses that do not exist and users who are not interested in receiving your promo offers. The next step is to properly segment the list, which involves creating additional sublists. Regular customers in one list, new contacts in another, website leads in the third, and so on.
3.Create a content plan
This is an important segment of the process where you need to map out the content you will share with your customers. First, ask yourself what your email marketing strategy is, and then what people think of first when they hear about your products. The answers to these questions will help you create a plan for newsletter announcements that will contain quality content intended for your customers.
According to the fact, the market is saturated with various email campaigns, it is up to you to design or, in cooperation with the agency, create a content plan that will give your customers a reason to join your world. If the content is relevant, it will allow you to direct traffic to the channels you want to, in order to increase sales.
Pay attention to timing, headlines (customers read them in about 30 seconds), and font (must be easy to read). Newsletter sections are very important because they make it easier to read. Text blocks should be short, relevant, and contain a CTA.
4.Choose photos that attract attention
Photos are a powerful marketing tool, so choosing the best ones that represent your product or service is of particular importance. Stick to the 60/40 rule in favor of the text. In this way, you will grab the customer’s attention with a photo, and then additionally explain to them what it is about via a shorter text. It would be good to place the first photo under the header or under the first text block. If it’s already said that some people judge a book by its cover, the same can be true for an e-mail campaign, so let yours start with the best photo from the folder.
5.Stick to the schedule
Your audience is counting on you, so it’s very important that you stick to a posting schedule. If it is a multi-day campaign, which you schedule at a certain time, do not change the hourly rate. If it is a multi-week campaign, then stick to the exact day when you send the email. Sending newsletters sporadically or even irregularly annoys people, so be consistent. No matter how much time you spend writing newsletters or writing headlines, it is irrelevant if you don’t send them at the right time. So study from the statistics when your audience reads the emails you send them the most and stick to that time. And to monitor the effectiveness of an email campaign, you need to know how to read metrics and optimize them according to the audience’s needs.
Titans know how to design a successful newsletter
If our tips on newsletters were useful and helpful for creating your next newsletter campaign – we will be glad. If you still think this is too complicated for you, we are here to help you and create visually appealing newsletters for you. Contact us and let’s create successful newsletters together that your customers will be happy to read and share.
