The title sounds promising, right? We have managed to attract your attention! Now it’s time to share a few sentences we often hear from our clients and make our job hard in creating strategies and campaigns. Though most of the clients are aware of the fact they need professional cooperation with a marketing agency, they are not quite sure what they want and how to define it. It happens many of them say the 4 sentences a marketer should not hear, so our idea is to elaborate on these 4 sentences and explain to our clients the reasons to avoid them.
#1 „Everyone is our target group“
This is the sentence we often hear from our clients. Because it can have a bad impact on creating strategy, clients usually first get a big NO from us, and then a set of questions so we can find out who their real target audience is. It is absolutely necessary to get an explicit answer from the clients about the audience they sell their products to and the description of their average customer.
If the target audience is not defined properly, then the strategy cannot be well-thought, so the brand will be displayed to the wrong customers. Marketing strategies, especially digital marketing ones, are based on detailed targeting. In other words, the focus cannot be on a product only, but also on a buyer persona too.
We’ll try to help you realize if you’re on the right road when it comes to defining the target group. Try to define your target group in one sentence. Any sentence. If you don’t manage to define it, the strategy won’t work too.
Keep in mind it is important to have exact information about your target audience – age, profession, location, revenues, interests, etc. To learn more about the importance of a clearly defined audience, read our blog post about it.
#2 “We don’t need the strategy, we just need a bit of Instagram posting”
If social media marketing is not defined and based on a strategy, it cannot bring any good results. Without a strategy, i.e., a clearly defined plan, your efforts could be useless and the goals you set will surely not be fulfilled. This approach could even make harm to a brand if the content is being created and published without a plan and goal. If you make your profile and publish just a few posts and stories, and then you disappear for a while, your followers will be confused.
The strategy must be tailored according to your clients’ needs, i.e., the needs of their business and brand. A good social media strategy can help you stand out and become recognizable. The strategy should be fail-proof, and if the mistakes appear, you should have a backup plan, to improve mistakes and prevent future mistakes.
You can read about why you need a digital strategy in our blog posts.
#3 “I care about the number of followers, when people see 10K followers on our profile, it creates a different picture”
Too many brands are still focused on the number of followers. Even though that’s not their primary goal, they will focus on it, and the number of likes. These parameters are outdated and present vanity metrics.
Nowadays, the number of followers is less important than understanding algorithms. If you are interested in how the Instagram algorithm work, read our blog post to get more info. Besides the understanding of algorithms, it is important to understand other rules of social media, since their violation can bring serious consequences to your business profile. For example, you should forget about buying fake followers, because Instagram recognizes it and you will soon realize there is more harm than benefit from it.
Also, fake followers will not bring the interaction with your profile, because they will not recognize the content you create, they will not comment or share your posts. The algorithm recognizes quality content, the one with positive reactions from your followers, so it displays it more. If that’s not the case – the algorithm will decrease the visibility of your profile. In other words, instead of fake followers, search real audience that will be interested in your content.
#4 “Can we do promotions once per week for one month and see how it goes?”
Besides investing in quality content, promotions of your content are extremely important, because they increase the visibility of your brand and profile so more users can see your promo post or story. Don’t limit yourself to one social network only. It is important to address your target audience on all relevant networks. Also, the biggest mistake you can make is to let your content sit without boosting it, so try to avoid that mistake.
The frequency of promotions is extremely important. You cannot promote the content once per week, or month, and expect great results. Posting quality content, and its promotion should be consistent. There are other ways that could additionally enhance promotions results, like using specific keywords, avoiding clickbait, etc.
Allow professionals to run your social media profile and expect the best results
To understand the clients and agencies, open communication is one of the priorities, and establish good communication between the agency and clients. Only when the clients let the professional run their profiles and listen to their advice, the clients can expect top-notch results.
Sentences we have mentioned in this blog post are usually a consequence of a bad understanding of digital marketing and marketing in general or listening to advise from people who are not professionals in this field. All this could bring bad results to a brand, and impact its reputation. So, let the professionals run your profiles. But before you even book a meeting with the Titan team, read our blog post about the 5 benefits of cooperation with a full-service marketing agency.