{"id":5296,"date":"2020-01-14T14:10:43","date_gmt":"2020-01-14T13:10:43","guid":{"rendered":"https:\/\/titandizajn.com\/case-study-kako-smo-gradili-vizuelni-identitet-za-o-cedi-sok"},"modified":"2020-02-18T10:57:28","modified_gmt":"2020-02-18T09:57:28","slug":"case-study-how-we-built-the-visual-identity-of-o-cedi-juice","status":"publish","type":"post","link":"https:\/\/titandizajn.com\/en\/case-study-how-we-built-the-visual-identity-of-o-cedi-juice\/","title":{"rendered":"Case study \u2013 how we built the visual identity of \u2018O\u2019cedi\u2019 juice"},"content":{"rendered":"
organski sok<\/div><\/div><\/div>\n
Ocedi<\/div><\/div><\/div>\n

O\u2019cedi juices<\/strong>\u00a0are new\u00a0organic juices<\/strong>\u00a0in the market which have yet to position themselves and find their way to consumers. What sets them apart from other juices is the fact that they are\u00a0produced from 100% squeezed fruit<\/strong>\u00a0that was organically grown, that the juice is not diluted with water, and that it contains no sugar, additives, preservatives, or any other harmful ingredients.<\/p>\n

Up to\u00a0seven different tastes of<\/strong>\u00a0O\u2019cedi juices \u2013 apple, orange, tomato, pear, blackberry, raspberry, and sour cherry \u2013 bring a variety and diversity of offerings to future customers in precisely 430 g of squeezed fruit, as is required for each and every bottle.<\/p>\n

The goal we wanted to achieve \u2013 the goal is to attract customers\u2019 attention through a compelling<\/strong>\u00a0<\/strong>logo<\/strong><\/a>\u00a0and packaging design<\/strong>\u00a0and to highlight the most important comparative advantages of this product.\u00a0In addition to the look of the packaging<\/strong> and the product logo,\u00a0the client has also entrusted us <\/strong>with a very important task, which is\u00a0to come up with the name of the juice<\/strong>.<\/p>\n

We worked particularly hard on that particular task and the goal we wanted to achieve was to come up with a name that is\u00a0striking, memorable, short but also to the point<\/strong>. We were thinking about which of the characteristics of this juice should be emphasized in the name so that a clear message would be sent to the customers.<\/p>\n

Our target group<\/strong> has included\u00a0young people between 25 and 35 years of age<\/strong>, who understand and\u00a0can appreciate our playful use of punctuation marks<\/strong>, which was supposed to create a sense of playfulness that is visually compelling enough to get customers\u2019 attention. The reaction we expected was: \u201cThat is really cool, interesting, different \u2026\u201d<\/p>\n<\/div><\/section>\n

dizajn etikete<\/div><\/div><\/div>\n

The concept \u2013<\/strong>\u00a0in order to achieve our goals that will make this juice stand out visually, we have divided this project into five tasks:<\/p>\n