{"id":25784,"date":"2024-04-25T15:37:27","date_gmt":"2024-04-25T13:37:27","guid":{"rendered":"https:\/\/titandizajn.com\/?p=25784"},"modified":"2024-05-17T12:00:02","modified_gmt":"2024-05-17T10:00:02","slug":"heres-what-you-need-to-know-comprehensive-guide-to-logo-rebranding","status":"publish","type":"post","link":"https:\/\/titandizajn.com\/en\/heres-what-you-need-to-know-comprehensive-guide-to-logo-rebranding\/","title":{"rendered":"Here&#8217;s what you need to know: Comprehensive Guide to Logo Rebranding"},"content":{"rendered":"<div  class='avia-image-container  av-styling-   av-small-hide av-mini-hide  avia-builder-el-0  el_before_av_image  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-25765 avia-img-lazy-loading-not-25765 avia_image' src=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Sveobuhvatni-vodic-za-rebrendiranje-logotipa-pc.webp\" alt='Here\u2019s what you need to know: Comprehensive Guide to Logo Rebranding' title='Here\u2019s what you need to know: Comprehensive Guide to Logo Rebranding' height=\"553\" width=\"1821\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Sveobuhvatni-vodic-za-rebrendiranje-logotipa-pc.webp 1821w, https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Sveobuhvatni-vodic-za-rebrendiranje-logotipa-pc-300x91.webp 300w, https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Sveobuhvatni-vodic-za-rebrendiranje-logotipa-pc-1030x313.webp 1030w, https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Sveobuhvatni-vodic-za-rebrendiranje-logotipa-pc-768x233.webp 768w, https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Sveobuhvatni-vodic-za-rebrendiranje-logotipa-pc-1536x466.webp 1536w, https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Sveobuhvatni-vodic-za-rebrendiranje-logotipa-pc-1500x456.webp 1500w, https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Sveobuhvatni-vodic-za-rebrendiranje-logotipa-pc-705x214.webp 705w, https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Sveobuhvatni-vodic-za-rebrendiranje-logotipa-pc-450x137.webp 450w, https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Sveobuhvatni-vodic-za-rebrendiranje-logotipa-pc-600x182.webp 600w\" sizes=\"(max-width: 1821px) 100vw, 1821px\" \/><\/div><\/div><\/div>\n<div  class='avia-image-container  av-styling-   av-desktop-hide av-medium-hide  avia-builder-el-1  el_after_av_image  el_before_av_textblock  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-25777 avia-img-lazy-loading-not-25777 avia_image' src=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Sveobuhvatni-vodic-za-rebrendiranje-logotipa-mobilni.webp\" alt='Here\u2019s what you need to know: Comprehensive Guide to Logo Rebranding' title='Here\u2019s what you need to know: Comprehensive Guide to Logo Rebranding' height=\"435\" width=\"575\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Sveobuhvatni-vodic-za-rebrendiranje-logotipa-mobilni.webp 575w, https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Sveobuhvatni-vodic-za-rebrendiranje-logotipa-mobilni-300x227.webp 300w, https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Sveobuhvatni-vodic-za-rebrendiranje-logotipa-mobilni-450x340.webp 450w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/div><\/div><\/div>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock blog-content '   itemprop=\"text\" ><p>In visual storytelling, a logo is much more than a pretty detail. It represents a brand&#8217;s key tool for creating recognition among consumers. <strong>A logo should be memorable but also withstand the test of time,<\/strong> making your products more than just an option, but a habit consumers rely on. Before deciding to change your logo, every brand needs to consider these essential facts.<\/p>\n<p>While many resources exist for creating a new logo, we provide insights into our logo redesign process. Through this comprehensive guide, we&#8217;ll show you <strong>how a logo should be reshaped and adapted to the current moment<\/strong> to capture the spirit of modern consumerism while retaining everything research shows is crucial for strengthening customer loyalty. Are you ready to start?<\/p>\n<\/div><\/section>\n<div  class='avia-image-container  av-styling-   av-small-hide av-mini-hide  avia-builder-el-3  el_after_av_textblock  el_before_av_image  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-25757 avia-img-lazy-loading-not-25757 avia_image' src=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Kada-je-vreme-za-rebrendiranje-logoa-pc.webp\" alt='When is it time for logo rebranding?' title='When is it time for logo rebranding?' height=\"553\" width=\"1821\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Kada-je-vreme-za-rebrendiranje-logoa-pc.webp 1821w, https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Kada-je-vreme-za-rebrendiranje-logoa-pc-300x91.webp 300w, https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Kada-je-vreme-za-rebrendiranje-logoa-pc-1030x313.webp 1030w, https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Kada-je-vreme-za-rebrendiranje-logoa-pc-768x233.webp 768w, https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Kada-je-vreme-za-rebrendiranje-logoa-pc-1536x466.webp 1536w, https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Kada-je-vreme-za-rebrendiranje-logoa-pc-1500x456.webp 1500w, https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Kada-je-vreme-za-rebrendiranje-logoa-pc-705x214.webp 705w, https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Kada-je-vreme-za-rebrendiranje-logoa-pc-450x137.webp 450w, https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Kada-je-vreme-za-rebrendiranje-logoa-pc-600x182.webp 600w\" sizes=\"(max-width: 1821px) 100vw, 1821px\" \/><\/div><\/div><\/div>\n<div  class='avia-image-container  av-styling-   av-desktop-hide av-medium-hide  avia-builder-el-4  el_after_av_image  el_before_av_textblock  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-25769 avia-img-lazy-loading-not-25769 avia_image' src=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Kada-je-vreme-za-rebrendiranje-logoa-mobilni.webp\" alt='When is it time for logo rebranding?' title='When is it time for logo rebranding?' height=\"435\" width=\"575\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Kada-je-vreme-za-rebrendiranje-logoa-mobilni.webp 575w, https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Kada-je-vreme-za-rebrendiranje-logoa-mobilni-300x227.webp 300w, https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Kada-je-vreme-za-rebrendiranje-logoa-mobilni-450x340.webp 450w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/div><\/div><\/div>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock blog-content '   itemprop=\"text\" ><h2>When is it time for logo rebranding?<\/h2>\n<p>The decision to suddenly and abruptly rebrand a logo will always be a bad idea. Unfortunately, many brands engage in that strategy, often leading to a loss of recognizability. More important than the rebranding of the product itself is <strong>having a clear &#8220;when&#8221; and &#8220;why&#8221; for logo redesign<\/strong>, which should be the primary item on the rebranding list. Here are a few key <a href=\"https:\/\/titandizajn.com\/en\/rebranding-when-is-the-right-time-to-hire-a-branding-agency\/\"><u>rebranding<\/u><\/a> questions to consider when deciding when it&#8217;s time to refresh your brand.<\/p>\n<ul>\n<li><strong>Shelf competition<\/strong> \u2013 Do you feel like you&#8217;re getting lost in the crowd? Consider redesigning your logo during the <a href=\"https:\/\/titandizajn.com\/en\/packaging-redesign-that-stands-out-on-retail-shelves\/\" target=\"_blank\" rel=\"noopener\">packaging redesign process to stand out on the shelves of retail stores<\/a>.<\/li>\n<li><strong>Consumer trends<\/strong> &#8211; Have consumer trends evolved to the point where your logo now looks outdated? Your logo design should be refreshed to easily attract today&#8217;s consumers.<\/li>\n<li><strong>Retailer demands<\/strong> &#8211; In some situations, retailers may suggest that your brand is too similar to the competition. You may need to redesign your logo to satisfy retail partners.<\/li>\n<li><strong>Product range expansion<\/strong> &#8211; Introducing new, diverse products and the need to adapt your brand architecture? Updating your logo to fit your brand and line extensions may be necessary.<\/li>\n<li><strong>Name change<\/strong> &#8211; Are you forced or voluntarily changing your brand&#8217;s name? Logo rebranding will be necessary.<\/li>\n<li><strong>DTC (direct-to-customer) in retail<\/strong> &#8211; Are you a brand entering the retail market directly? These new channels will require a reconsideration of your logo&#8217;s appearance in retail stores.<\/li>\n<li><strong>Global markets <\/strong>&#8211; Are you seriously considering international expansion? You may need to change your logo to be adaptable to cultural differences.<\/li>\n<li><strong>Innovation<\/strong> &#8211; Are you on the brink of a paradigm shift in your industry? If your product brings about as much change as you think, make sure your logo reflects the impact you&#8217;ll have on the market.<\/li>\n<li><strong>Digital transformation<\/strong> &#8211; Is your brand becoming digital or already digital without considering a logo redesign? Optimize your logo during a website redesign to make an impact on all screens and platforms.<\/li>\n<li><strong>Mergers <\/strong>&#8211; Have you recently joined forces with another company? Creating a joint logo that encompasses the new brand identity may be necessary.<\/li>\n<\/ul>\n<\/div><\/section>\n<div  class='avia-image-container  av-styling-   av-small-hide av-mini-hide  avia-builder-el-6  el_after_av_textblock  el_before_av_image  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-25761 avia-img-lazy-loading-not-25761 avia_image' src=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Kako-izgleda-proces-rebrendiranja-logotipa-pc.webp\" alt='What does the logo rebranding process look like?' title='What does the logo rebranding process look like?' height=\"553\" width=\"1821\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Kako-izgleda-proces-rebrendiranja-logotipa-pc.webp 1821w, https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Kako-izgleda-proces-rebrendiranja-logotipa-pc-300x91.webp 300w, https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Kako-izgleda-proces-rebrendiranja-logotipa-pc-1030x313.webp 1030w, https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Kako-izgleda-proces-rebrendiranja-logotipa-pc-768x233.webp 768w, https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Kako-izgleda-proces-rebrendiranja-logotipa-pc-1536x466.webp 1536w, https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Kako-izgleda-proces-rebrendiranja-logotipa-pc-1500x456.webp 1500w, https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Kako-izgleda-proces-rebrendiranja-logotipa-pc-705x214.webp 705w, https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Kako-izgleda-proces-rebrendiranja-logotipa-pc-450x137.webp 450w, https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Kako-izgleda-proces-rebrendiranja-logotipa-pc-600x182.webp 600w\" sizes=\"(max-width: 1821px) 100vw, 1821px\" \/><\/div><\/div><\/div>\n<div  class='avia-image-container  av-styling-   av-desktop-hide av-medium-hide  avia-builder-el-7  el_after_av_image  el_before_av_textblock  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-25773 avia-img-lazy-loading-not-25773 avia_image' src=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Kako-izgleda-proces-rebrendiranja-logotipa-mobilni.webp\" alt='What does the logo rebranding process look like?' title='What does the logo rebranding process look like?' height=\"435\" width=\"575\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Kako-izgleda-proces-rebrendiranja-logotipa-mobilni.webp 575w, https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Kako-izgleda-proces-rebrendiranja-logotipa-mobilni-300x227.webp 300w, https:\/\/titandizajn.com\/wp-content\/uploads\/2024\/04\/Kako-izgleda-proces-rebrendiranja-logotipa-mobilni-450x340.webp 450w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/div><\/div><\/div>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock blog-content '   itemprop=\"text\" ><h2>What does the logo rebranding process look like?<\/h2>\n<p>Like any aspect of changing a company and its products, having an<strong> effective rebranding strategy is crucial to the campaign&#8217;s success.<\/strong> But before you get into the strategic side of branding, you first need to understand the brand.<\/p>\n<h3>Let&#8217;s start with market research<\/h3>\n<p>Market research is a key component of the rebranding process. <strong>It&#8217;s a 30,000-foot view that gives you an overview of the terrain<\/strong> so you can identify the sustainability of consumer trends and have historical insight into your industry.<\/p>\n<h3>Make sure to conduct a brand audit<\/h3>\n<p>Are you aware of how much brand recognition you have? Do you understand what existing and new customers think and feel when they see your brand&#8217;s logo? Before even considering changing the graphic design of your logo, <strong>conduct a brand review to establish a basic understanding of the brand&#8217;s identity<\/strong> by conducting a customer sentiment analysis.<\/p>\n<p>While you can do some of these things yourself, as we&#8217;ve written in one of our blogs, working with a data-driven branding agency will make this process much easier and more detailed. This way, you&#8217;ll <strong>gain insight into what customers and those within your target audience think about your brand right now.<\/strong> And how to properly and easily conduct a <a href=\"https:\/\/titandizajn.com\/en\/brand-audit-how-to-do-it-in-5-easy-steps\/\" target=\"_blank\" rel=\"noopener\">brand audit<\/a>, read our blog where we explain this process through 5 steps.<\/p>\n<h3>Prepare a logo rebranding strategy<\/h3>\n<p>With an understanding of the market and the brand, the next step is to create a logo rebranding strategy. This strategy establishes different positioning strategies, where the team considers which one is best for the brand to move forward.<\/p>\n<h3>Create design concepts<\/h3>\n<p>Once you&#8217;ve decided how to position the brand through logo redesign, <strong>it&#8217;s time to hand over the comprehensive task to a graphic designer<\/strong> or a firm that will create different concepts for consideration.<\/p>\n<p>This is also a great time to read our blog about <a href=\"https:\/\/titandizajn.com\/en\/top-7-mistakes-in-logo-design-that-can-ruin-your-brand\/\" target=\"_blank\" rel=\"noopener\"><u>7 logo design mistakes<\/u><\/a> that can destroy your brand. There you&#8217;ll learn what not to do just before the first sketches of your future logo arrive.<\/p>\n<p>At the outset, the brand provides input on which initial concepts best suit the company. When working with a <a href=\"https:\/\/titandizajn.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><u>rebranding agency<\/u><\/a>, they will present you with <strong>several refined concepts<\/strong> to offer consumers to remove subjectivity from the final decision.<\/p>\n<h3>Testing, testing, and more testing<\/h3>\n<p>Consumer testing is the most important yet least considered aspect of logo redesign. This is how you <strong>ensure that customers will accept this refreshed brand identity<\/strong>. Testing the brand&#8217;s impact on logo design and overall on customers and their perception also includes validating the memorability of a specific design solution.<\/p>\n<h3>Prepare for changes, as there are always some<\/h3>\n<p>Including multiple iterations in the logo rebranding process ensures <strong>that you take advantage of all the opportunities such an initiative provides.<\/strong> Even if testing shows that one logo design is better than others, there is still a lot of redesign work to be done to improve its overall impact on the target audience. This is the process that separates good from great.<\/p>\n<\/div><\/section>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock blog-content '   itemprop=\"text\" ><h2>Thoughtful and creative branding with Titans<\/h2>\n<p>Finally, if you need a new logo design based on a strong connection to your brand, Titans know how to bring those two together. <strong>We&#8217;ve been doing logo design for many years and understand how it can impact all segments of your brand<\/strong>, as well as product sales and brand recognition among the audience. So <a href=\"https:\/\/titandizajn.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\">contact us <\/a>to work together on redesigning your logo and making your company recognizable in the market.<\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":25777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[168],"tags":[],"class_list":["post-25784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comprehensive Guide to Logo Rebranding<\/title>\n<meta name=\"description\" content=\"Here&#039;s what you need to know: Comprehensive Guide to Logo Rebranding. 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