{"id":22757,"date":"2023-06-21T16:29:46","date_gmt":"2023-06-21T14:29:46","guid":{"rendered":"https:\/\/titandizajn.com\/?p=22757"},"modified":"2023-06-21T16:29:46","modified_gmt":"2023-06-21T14:29:46","slug":"famous-brands-that-smell","status":"publish","type":"post","link":"https:\/\/titandizajn.com\/en\/famous-brands-that-smell\/","title":{"rendered":"Famous brands that smell"},"content":{"rendered":"
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Did you know big brands target your nose?<\/h2>\n<\/div><\/section>\n
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Samsung<\/u><\/h3>\n

Use a scent named \u201cIntimate blue\u201d to create an illusion that good tech has an aroma.<\/p>\n

Designed to be gender neutral, crisp, sharp and evocative.<\/p>\n<\/div><\/section>\n

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Caesars palace<\/u><\/h3>\n

Use a \u201clight rose scent\u201d with hints of citris, enticing gamblers to stay longer and spend more.<\/p>\n

Designed to be relaxing, bright, vibrant and playful.<\/p>\n<\/div><\/section>\n

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Cinnabon<\/u><\/h3>\n

Cook buns every 30 minutes intentionally so their scent lingers as patrons walk by.<\/p>\n

Designed to be comforting, sweet and inspire hunger.<\/p>\n<\/div><\/section>\n

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Burger King<\/u><\/h3>\n

Use a fragrance in their vents that emits the scent of \u2018whoppers\u2019 being freshly cooked.<\/p>\n

Designed to smell like a whopper, targeting memory, to inspire hunger.<\/p>\n<\/div><\/section>\n

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Abercrombie & Fitch<\/u><\/h3>\n

Use a scent named \u201cElwood\u201d that targets \u2018younger millenials\u2019 to create customer recognition.<\/p>\n

Designed to be overpowering, strong, luxurious and exciting.<\/p>\n

Benefits of scent branding:<\/h2>\n
    \n
  • Experience<\/strong> – Create a more memorable and enjoyable retail experience.<\/li>\n
  • Emotion<\/strong> – To elicit a specific emotion from customers to increase sales.<\/li>\n
  • Memory<\/strong> – To trigger a customers memory of their previous experience with you.<\/li>\n
  • Appealing<\/strong> – To unconsciousely stand out from your direct competitors.<\/li>\n
  • Captivating<\/strong> – To have customers spend more time in your environment.<\/li>\n
  • Targeting<\/strong> – To outline and amplify an effect on a specific target audience.<\/li>\n<\/ul>\n

    Scent branding industry terms:<\/h2>\n
      \n
    • Olfactory logo<\/strong>
      \n<\/u>A custom scent designed to be used whenever the brand is present.<\/li>\n
    • Olfactory branding<\/strong>
      \n<\/u>Is a marketing discipline that associates a specific odor to a brand.<\/li>\n<\/ul>\n

      What brand do you like the smell of?<\/h2>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":22713,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[192],"tags":[],"class_list":["post-22757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"yoast_head":"\nFamous brands that smell - Titan Dizajn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/titandizajn.com\/en\/famous-brands-that-smell\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Famous brands that smell - Titan Dizajn\" \/>\n<meta property=\"og:url\" content=\"https:\/\/titandizajn.com\/en\/famous-brands-that-smell\/\" \/>\n<meta property=\"og:site_name\" content=\"Titan Dizajn\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-21T14:29:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2023\/06\/1_-Eng-MOB.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"575\" \/>\n\t<meta property=\"og:image:height\" content=\"435\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Branka Milojevi\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Branka Milojevi\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/titandizajn.com\/en\/famous-brands-that-smell\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/titandizajn.com\/en\/famous-brands-that-smell\/\"},\"author\":{\"name\":\"Branka Milojevi\u0107\",\"@id\":\"https:\/\/titandizajn.com\/#\/schema\/person\/711ab8aa89601f3c23a55a8327c69e48\"},\"headline\":\"Famous brands that smell\",\"datePublished\":\"2023-06-21T14:29:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/titandizajn.com\/en\/famous-brands-that-smell\/\"},\"wordCount\":1273,\"image\":{\"@id\":\"https:\/\/titandizajn.com\/en\/famous-brands-that-smell\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/titandizajn.com\/wp-content\/uploads\/2023\/06\/1_-Eng-MOB.webp\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/titandizajn.com\/en\/famous-brands-that-smell\/\",\"url\":\"https:\/\/titandizajn.com\/en\/famous-brands-that-smell\/\",\"name\":\"Famous brands that smell - 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