{"id":22668,"date":"2023-06-21T15:23:48","date_gmt":"2023-06-21T13:23:48","guid":{"rendered":"https:\/\/titandizajn.com\/?p=22668"},"modified":"2023-06-21T15:32:48","modified_gmt":"2023-06-21T13:32:48","slug":"what-is-the-story-behind-nike-logo","status":"publish","type":"post","link":"https:\/\/titandizajn.com\/en\/what-is-the-story-behind-nike-logo\/","title":{"rendered":"What is the story behind Nike logo?"},"content":{"rendered":"
<\/div><\/div><\/div>\n
<\/div><\/div><\/div>\n
<\/div><\/div><\/div>\n
<\/div><\/div><\/div>\n

\u201e Well, I don\u2019t love it. But it will grow on me.\u201d<\/h2>\n

That’s what Phil Knight said when the Nike logo was presented to him.<\/h3>\n<\/div><\/section>\n
<\/div><\/div><\/div>\n
<\/div><\/div><\/div>\n

Today, it is estimated that the logo alone is worth 26 billion dollars.<\/h3>\n

And undoubtedly, it represents one of the greatest symbols ever.<\/h3>\n<\/div><\/section>\n
<\/div><\/div><\/div>\n
<\/div><\/div><\/div>\n

So why didn’t he ask Carolyn Davidson, the designer, to create another logo?<\/h2>\n

Because the logo is not a reflection of our personal taste, but it conveys a specific message to the target audience.<\/h3>\n

Nike logo:<\/strong><\/p>\n

    \n
  • Represents movement and speed<\/li>\n
  • Describes a line of motion<\/li>\n
  • Represents wings (Nike, the Greek goddess of victory)<\/li>\n
  • Represents victory (Nike, the Greek goddess of victory)<\/li>\n
  • Describes strength, resilience, passion<\/li>\n<\/ul>\n<\/div><\/section>\n
    <\/div><\/div><\/div>\n
    <\/div><\/div><\/div>\n

    So, how do you know if you’re on the right track with a good logo?<\/h2>\n

    Test the logo:<\/h3>\n
      \n
    • Does it represent your brand story in any way?<\/li>\n
    • Does it express the core values of your company?<\/li>\n
    • Does it evoke curiosity in your target audience?<\/li>\n
    • Does it look different from what your competition is doing?<\/li>\n
    • Does it look good on all branding mediums?<\/li>\n
    • Does it have a timeless appeal or will it become outdated with trends?<\/li>\n
    • Is it simple enough for consumers to draw from memory?<\/li>\n
    • Does it look great in both large and small formats?<\/li>\n
    • Does it contain a font that is owned by someone?<\/li>\n
    • Does it look good in both “black on white” and “white on black” variations?<\/li>\n<\/ul>\n

      What’s your favorite logo?<\/h2>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":22653,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[192],"tags":[],"class_list":["post-22668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"yoast_head":"\nWhat is the story behind Nike logo? - Titan Dizajn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/titandizajn.com\/en\/what-is-the-story-behind-nike-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the story behind Nike logo? - Titan Dizajn\" \/>\n<meta property=\"og:url\" content=\"https:\/\/titandizajn.com\/en\/what-is-the-story-behind-nike-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"Titan Dizajn\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-21T13:23:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-21T13:32:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2023\/06\/Nike_-MOB-Eng.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"575\" \/>\n\t<meta property=\"og:image:height\" content=\"435\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Branka Milojevi\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Branka Milojevi\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/titandizajn.com\\\/en\\\/what-is-the-story-behind-nike-logo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/titandizajn.com\\\/en\\\/what-is-the-story-behind-nike-logo\\\/\"},\"author\":{\"name\":\"Branka Milojevi\u0107\",\"@id\":\"https:\\\/\\\/titandizajn.com\\\/#\\\/schema\\\/person\\\/711ab8aa89601f3c23a55a8327c69e48\"},\"headline\":\"What is the story behind Nike logo?\",\"datePublished\":\"2023-06-21T13:23:48+00:00\",\"dateModified\":\"2023-06-21T13:32:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/titandizajn.com\\\/en\\\/what-is-the-story-behind-nike-logo\\\/\"},\"wordCount\":980,\"image\":{\"@id\":\"https:\\\/\\\/titandizajn.com\\\/en\\\/what-is-the-story-behind-nike-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/titandizajn.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Nike_-MOB-Eng.webp\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/titandizajn.com\\\/en\\\/what-is-the-story-behind-nike-logo\\\/\",\"url\":\"https:\\\/\\\/titandizajn.com\\\/en\\\/what-is-the-story-behind-nike-logo\\\/\",\"name\":\"What is the story behind Nike logo? - Titan Dizajn\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/titandizajn.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/titandizajn.com\\\/en\\\/what-is-the-story-behind-nike-logo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/titandizajn.com\\\/en\\\/what-is-the-story-behind-nike-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/titandizajn.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Nike_-MOB-Eng.webp\",\"datePublished\":\"2023-06-21T13:23:48+00:00\",\"dateModified\":\"2023-06-21T13:32:48+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/titandizajn.com\\\/#\\\/schema\\\/person\\\/711ab8aa89601f3c23a55a8327c69e48\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/titandizajn.com\\\/en\\\/what-is-the-story-behind-nike-logo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/titandizajn.com\\\/en\\\/what-is-the-story-behind-nike-logo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/titandizajn.com\\\/en\\\/what-is-the-story-behind-nike-logo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/titandizajn.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Nike_-MOB-Eng.webp\",\"contentUrl\":\"https:\\\/\\\/titandizajn.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Nike_-MOB-Eng.webp\",\"width\":575,\"height\":435},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/titandizajn.com\\\/en\\\/what-is-the-story-behind-nike-logo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Po\u010detna\",\"item\":\"https:\\\/\\\/titandizajn.com\\\/en\\\/pocetna\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is the story behind Nike logo?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/titandizajn.com\\\/#website\",\"url\":\"https:\\\/\\\/titandizajn.com\\\/\",\"name\":\"Titan Dizajn\",\"description\":\"Creative Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/titandizajn.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/titandizajn.com\\\/#\\\/schema\\\/person\\\/711ab8aa89601f3c23a55a8327c69e48\",\"name\":\"Branka Milojevi\u0107\",\"sameAs\":[\"https:\\\/\\\/titandizajn.com\"],\"url\":\"https:\\\/\\\/titandizajn.com\\\/en\\\/author\\\/titanbranka\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is the story behind Nike logo? - Titan Dizajn","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/titandizajn.com\/en\/what-is-the-story-behind-nike-logo\/","og_locale":"en_US","og_type":"article","og_title":"What is the story behind Nike logo? - Titan Dizajn","og_url":"https:\/\/titandizajn.com\/en\/what-is-the-story-behind-nike-logo\/","og_site_name":"Titan Dizajn","article_published_time":"2023-06-21T13:23:48+00:00","article_modified_time":"2023-06-21T13:32:48+00:00","og_image":[{"width":575,"height":435,"url":"https:\/\/titandizajn.com\/wp-content\/uploads\/2023\/06\/Nike_-MOB-Eng.webp","type":"image\/webp"}],"author":"Branka Milojevi\u0107","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Branka Milojevi\u0107","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/titandizajn.com\/en\/what-is-the-story-behind-nike-logo\/#article","isPartOf":{"@id":"https:\/\/titandizajn.com\/en\/what-is-the-story-behind-nike-logo\/"},"author":{"name":"Branka Milojevi\u0107","@id":"https:\/\/titandizajn.com\/#\/schema\/person\/711ab8aa89601f3c23a55a8327c69e48"},"headline":"What is the story behind Nike logo?","datePublished":"2023-06-21T13:23:48+00:00","dateModified":"2023-06-21T13:32:48+00:00","mainEntityOfPage":{"@id":"https:\/\/titandizajn.com\/en\/what-is-the-story-behind-nike-logo\/"},"wordCount":980,"image":{"@id":"https:\/\/titandizajn.com\/en\/what-is-the-story-behind-nike-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/titandizajn.com\/wp-content\/uploads\/2023\/06\/Nike_-MOB-Eng.webp","articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/titandizajn.com\/en\/what-is-the-story-behind-nike-logo\/","url":"https:\/\/titandizajn.com\/en\/what-is-the-story-behind-nike-logo\/","name":"What is the story behind Nike logo? - Titan Dizajn","isPartOf":{"@id":"https:\/\/titandizajn.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/titandizajn.com\/en\/what-is-the-story-behind-nike-logo\/#primaryimage"},"image":{"@id":"https:\/\/titandizajn.com\/en\/what-is-the-story-behind-nike-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/titandizajn.com\/wp-content\/uploads\/2023\/06\/Nike_-MOB-Eng.webp","datePublished":"2023-06-21T13:23:48+00:00","dateModified":"2023-06-21T13:32:48+00:00","author":{"@id":"https:\/\/titandizajn.com\/#\/schema\/person\/711ab8aa89601f3c23a55a8327c69e48"},"breadcrumb":{"@id":"https:\/\/titandizajn.com\/en\/what-is-the-story-behind-nike-logo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/titandizajn.com\/en\/what-is-the-story-behind-nike-logo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/titandizajn.com\/en\/what-is-the-story-behind-nike-logo\/#primaryimage","url":"https:\/\/titandizajn.com\/wp-content\/uploads\/2023\/06\/Nike_-MOB-Eng.webp","contentUrl":"https:\/\/titandizajn.com\/wp-content\/uploads\/2023\/06\/Nike_-MOB-Eng.webp","width":575,"height":435},{"@type":"BreadcrumbList","@id":"https:\/\/titandizajn.com\/en\/what-is-the-story-behind-nike-logo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Po\u010detna","item":"https:\/\/titandizajn.com\/en\/pocetna\/"},{"@type":"ListItem","position":2,"name":"What is the story behind Nike logo?"}]},{"@type":"WebSite","@id":"https:\/\/titandizajn.com\/#website","url":"https:\/\/titandizajn.com\/","name":"Titan Dizajn","description":"Creative Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/titandizajn.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/titandizajn.com\/#\/schema\/person\/711ab8aa89601f3c23a55a8327c69e48","name":"Branka Milojevi\u0107","sameAs":["https:\/\/titandizajn.com"],"url":"https:\/\/titandizajn.com\/en\/author\/titanbranka\/"}]}},"_links":{"self":[{"href":"https:\/\/titandizajn.com\/en\/wp-json\/wp\/v2\/posts\/22668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/titandizajn.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/titandizajn.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/titandizajn.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/titandizajn.com\/en\/wp-json\/wp\/v2\/comments?post=22668"}],"version-history":[{"count":4,"href":"https:\/\/titandizajn.com\/en\/wp-json\/wp\/v2\/posts\/22668\/revisions"}],"predecessor-version":[{"id":22752,"href":"https:\/\/titandizajn.com\/en\/wp-json\/wp\/v2\/posts\/22668\/revisions\/22752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/titandizajn.com\/en\/wp-json\/wp\/v2\/media\/22653"}],"wp:attachment":[{"href":"https:\/\/titandizajn.com\/en\/wp-json\/wp\/v2\/media?parent=22668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/titandizajn.com\/en\/wp-json\/wp\/v2\/categories?post=22668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/titandizajn.com\/en\/wp-json\/wp\/v2\/tags?post=22668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}