{"id":22552,"date":"2023-06-20T01:35:52","date_gmt":"2023-06-19T23:35:52","guid":{"rendered":"https:\/\/titandizajn.com\/?p=22552"},"modified":"2023-06-20T01:35:52","modified_gmt":"2023-06-19T23:35:52","slug":"design-visual-storytelling-techniques-that-bring-success","status":"publish","type":"post","link":"https:\/\/titandizajn.com\/en\/design-visual-storytelling-techniques-that-bring-success\/","title":{"rendered":"Design – Visual storytelling techniques that bring success"},"content":{"rendered":"
Design - Visual storytelling techniques that bring success<\/div><\/div><\/div>\n
Design - Visual storytelling techniques that bring success<\/div><\/div><\/div>\n

Visual storytelling is what brings your brand narrative to life<\/strong> in practice. Emotions can be stirred by colors, typography, and design elements. Additionally, the message you want your brand to send will best reach customers this way.<\/p>\n

In our previous blog post, we explained how to create effective brand narratives<\/a> and how<\/strong> powerful storytelling is for designers<\/strong>. We are continuing to write about our favorite topic – brands and bring you some of the most effective visual storytelling techniques, which we ourselves often use.<\/p>\n

But that’s not all, so in the second part of this post we will explain why design and brand story should be completely coordinated.<\/p>\n<\/div><\/section>\n

Three visual storytelling techniques most often used by Titans<\/div><\/div><\/div>\n
Three visual storytelling techniques most often used by Titans<\/div><\/div><\/div>\n

Three visual storytelling techniques most often used by Titans<\/h2>\n

Using strong and noticeable graphic elements<\/h3>\n

It is important to choose visuals that fit into the overall brand story and evoke appropriate emotions<\/strong>. We write a lot about emotions precisely because they are responsible for every desired action that customers take.<\/p>\n

If, for example, you want your product to remind customers of their childhood, then you will choose warm visuals. If you want them to feel empowered when they see your visual, then you will show them a strong message with striking typography.<\/p>\n

In short, high-quality visuals and photos, illustrations, and carefully selected graphic elements can teleport customers to a whole new dimension<\/strong>. That new dimension is your world from the story (brand narrative) into which they should enter and feel it with all their senses. And then to remember it well.<\/p>\n

Choosing an appropriate color palette and typography<\/h3>\n

Colors and typography play a very important role in defining the mood and tone of visuals<\/strong> in storytelling. These two main elements, with the help of which brand identity is built<\/a>, represent the visual foundation on which everything rests.<\/p>\n

Therefore, always choose colors that match the personality of your brand<\/strong> and evoke the desired emotions in customers. And if you still wonder why the right color palette is important for your brand<\/a>, then find the answer in our blog post.<\/p>\n

Just as it is important with which colors we want to say something and convey the brand message, it is also important with which letters we do it. Remember our blog post about what typography is and why it is important<\/a>, where we presented the idea that choosing the right typography can contribute to the overall look of the visual<\/strong>. In addition, you should always pick the one that will be easy to read.<\/p>\n

Visual hierarchy and narrative flow<\/h3>\n

Visuals should be designed to capture the customer’s attention and lead them through the narrative in a natural way<\/strong>. It is very important that, for example, the carousel makes sense and guides the customer through the story that the designer created in 10 visuals.<\/p>\n

Establishing a clear visual hierarchy<\/strong>, which emphasizes key elements and also determines the natural flow of storytelling, should be the goal of creating such visuals<\/strong>. By using certain elements, such as arrows or direction indicators, we direct the viewer where to look and follow the story.<\/p>\n<\/div><\/section>\n

Aligning the design with the brand story<\/div><\/div><\/div>\n
Aligning the design with the brand story<\/div><\/div><\/div>\n

Aligning the design with the brand story<\/h2>\n

When we create brand narratives, which really make an impression on customers and with which they can easily connect, then the design and the brand story must be completely aligned.<\/strong> Therefore, below we will write about how to harmonize these two into one unique whole.<\/p>\n

Consistency in visual elements<\/h3>\n

Speaking of brand identity, which is well thought out, it is important to point out the consistency. When consistency is our basic principle in creating visual elements, then we are sure that the brand story is communicated in the right way<\/strong>. Pay attention to these two aspects when talking about consistency:<\/p>\n