{"id":21956,"date":"2023-03-17T10:03:37","date_gmt":"2023-03-17T09:03:37","guid":{"rendered":"https:\/\/titandizajn.com\/case-study-eurocrem-50-godina\/"},"modified":"2023-03-30T12:54:41","modified_gmt":"2023-03-30T10:54:41","slug":"case-study-eurocrem-50-years","status":"publish","type":"post","link":"https:\/\/titandizajn.com\/en\/case-study-eurocrem-50-years\/","title":{"rendered":"Case Study- Eurocrem 50 years"},"content":{"rendered":"
Case Study- Eurocrem 50 years<\/div><\/div><\/div>\n
Case Study- Eurocrem 50 years<\/div><\/div><\/div>\n

Briefly about this project<\/p>\n

Industry: Production of confectionery products and the most important among them – Eurocrem<\/p>\n

Client: Swisslion Takovo<\/p>\n

Service our agency provided: social media campaigns due to the jubilee<\/p>\n

About the client<\/h2>\n

The Swisslion business system is a recognizable name in our market. According to the original SL recipe, they produce several groups of products<\/strong> – from chocolates and creams to waffles and gingerbread cookies, fine bakery products, and ratluk, ending with alcoholic and non-alcoholic drinks, ice creams, and meat products. And in order not to skip something, there is more.<\/p>\n

Eurocrem is certainly the most famous product of this company<\/strong>, which has held the status of a cult brand in our market since 1970. We are sure that there is not a child or a whole family from that period who does not remember this brand. In the former Yugoslavia, every morning started with the favorite cream of all generations, and that hasn’t changed much even 50 years later.<\/p>\n

Numbers and stats show the size and popularity of Eurocrem<\/strong>, which are impressive even today. Already in the first year of operation, the first 1000 tons of cream were produced, and after only two years, this amount tripled. The peak of production was reached in 1982 when a fantastic 13,000 tons of Eurocrem were produced.<\/p>\n

50 years of production of the favorite cream of the former Yugoslavia<\/strong>, which is still sold in markets all over Europe and the world, should have been celebrated in the right way.<\/strong> Reminding loyal customers of the former appearance of their favorite brand and addressing new generations was just one of the client’s ideas that we realized in social media campaigns.<\/strong><\/p>\n<\/div><\/section>\n

A challenge put before our Social Media and Design team<\/div><\/div><\/div>\n
A challenge put before our Social Media and Design team<\/div><\/div><\/div>\n

A challenge put before our Social Media and Design team<\/h2>\n

Eurocrem is the most famous two-tone cocoa cream in our region. The Swisslion company, among other things, wanted to celebrate the 50 years of the brand’s existence with a campaign on social networks.<\/strong><\/p>\n

The target groups we had to address included both young users of the networks and older ones who, from their childhood, remember Eurocrem and its popularity. By creating a campaign on Facebook and Instagram, which will primarily create a strong emotional charge among the target group<\/strong>, we should achieve a connection between the young and the older target audience.<\/p>\n

All this should have been packaged in a visually appealing campaign<\/strong>. We left that part of the task to our colleagues from the design team. They had a goal in front of them to create a campaign that would, on the one hand, arouse the target group\u2019s interest, and on the other, awaken or initiate an emotional connection<\/strong> between the individual and the brand.<\/p>\n<\/div><\/section>\n

Solution<\/h2>\n

Our creative team designed a campaign that primarily addressed an older target group, which already had contact with the brand<\/strong> and went through various stages of development with it. They were already familiar with some visual solutions from previous decades, they just needed to be reminded of them.<\/p>\n

That’s why we decided to put in a really good effort and gather the heritage of Eurocrema in one place.<\/strong> On the websites like KupujemProdajem, Limundo, and Kupindo we searched and found glasses, stickers, mugs, badges, etc. Then we bought them and used them to create part of the visuals in the campaign.<\/p>\n

And how we implemented this campaign in 2020 and what results we achieved – see briefly below.<\/p>\n

    \n
  1. We bought over 50 different items related to the Eurocrem brand<\/strong> from 1970 onwards,<\/li>\n
  2. We photographed all these items<\/strong> and processed their photos,<\/li>\n
  3. We made over 960 photos<\/strong> with various processing and corrections,<\/li>\n
  4. Communication with fans was initiated by asking a series of questions in posts<\/strong> on social media,<\/li>\n
  5. A series of slogans<\/strong> were created that highlighted the strength of the brand,<\/li>\n
  6. Visuals were created that connected the past and the present<\/strong> by showing a boy and a girl eating a piece of bread with Eurocrem 50 years apart,<\/li>\n
  7. Several giveaways<\/strong> were organized, with the aim of starting communication with the audience and increasing their connection with the brand,<\/li>\n<\/ol>\n

    8. The budget for boosting posts was either insignificant or very small, so it can be said that creative is responsible for excellent results<\/strong>,<\/p>\n<\/div><\/section>\n