{"id":17765,"date":"2022-06-15T16:46:42","date_gmt":"2022-06-15T14:46:42","guid":{"rendered":"https:\/\/titandizajn.com\/?p=17765"},"modified":"2022-06-21T16:49:01","modified_gmt":"2022-06-21T14:49:01","slug":"guide-everything-you-need-to-know-about-product-photography","status":"publish","type":"post","link":"https:\/\/titandizajn.com\/en\/guide-everything-you-need-to-know-about-product-photography\/","title":{"rendered":"Guide: Everything you need to know about product photography"},"content":{"rendered":"
Guide: Everything you need to know about product photography<\/div><\/div><\/div>\n
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When you sell products online, good photographs are one of the priorities, <\/b>and there is no discussion about whether the money should be invested or not. If you want to convince your customers that your product is the best one they can find on the market, you can do it via photography. Besides, they are the only way to describe the look of your products<\/b>, because your customers are buying them online, and they are not able to touch them physically. This guide is dedicated to the most important tips related to product photography<\/b>. Let\u2019s start from the very beginning.<\/p>\n<\/div><\/section>\n

What is product photography?<\/div><\/div><\/div>\n
What is product photography?<\/div><\/div><\/div>\n

What is product photography?<\/h2>\n

Product photography or e-commerce photography relates to photos created for <\/b>e-commerce websites<\/b><\/a> or social media, with the goal to draw the attention of the customers<\/b> and increase sales of your products or services. Regarding the fact that more and more customers shop online, photos they see on the website, or on social media, are crucial for their choice. The reason your customers have chosen exactly your products can largely depend on the photos.<\/p>\n<\/div><\/section>\n

Why is it important to pay attention to photos?<\/div><\/div><\/div>\n
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Why is it important to pay attention to photos?<\/h2>\n

The point of photographing products is not just to show them to customers. The context in which the product is placed or what marketers would say – context is a king – is also important. So, putting a product in a certain perspective can help customers imagine what it would look like in their life<\/b> and the purpose it would have. Research clearly supports this fact and says that a detailed and vivid photo leads the customers to imagine themselves as the owner of a certain product. Taking photos like this sometimes doesn’t assume expensive photo equipment, but the fact is they look much better when a professional photographer is thinking about light and shots<\/b>.<\/p>\n<\/div><\/section>\n

Top 3 things to keep in mind when photographing products<\/div><\/div><\/div>\n
Top 3 things to keep in mind when photographing products<\/div><\/div><\/div>\n

Top 3 things to keep in mind when photographing products<\/h2>\n
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  1. Each type of photography has its own purpose.<\/b> Remember that one photo cannot fit all occasions. Actually, you will need several types of photos for one product: a standard photo on a white background for a web store; branded photos for the site or social networks; lifestyle photos showing the product in an inspiring environment or how the model wears it; photos of details, with which you will show the key benefits of the product; photographs from the production, which show how the product has been made.<\/li>\n
  2. The focus must be on the light.<\/b> Light is what makes one photo beautiful and different. Photo equipment can further make photos look even better, but natural light also has its advantages. If you opt for natural light, then wait for the brightest part of the day and find the largest window in the room.<\/li>\n
  3. Consistency is important.<\/b> In order for customers to better recognize one of your products and connect it with your brand, it is important the photos are similar and have a consistent look. This, for example, refers to the angle from which the products are photographed, the distance, color palette, and tone. All these parameters will give a special, recognizable note to your photos and the products on them. It is important to have a clear goal at the beginning and know what you want to achieve and pass it through the photos later.<\/li>\n<\/ol>\n<\/div><\/section>\n
    How to\u2026 make product photos<\/div><\/div><\/div>\n
    How to\u2026 make product photos<\/div><\/div><\/div>\n

    Finally, here’s the part you\u2019ve been waiting for – How to\u2026 make product photos<\/h2>\n

    In this part of the blog, we want to share our 5 most useful tips with you, which will surely help you make good photos of your products.<\/p>\n