{"id":16200,"date":"2022-03-07T12:20:40","date_gmt":"2022-03-07T11:20:40","guid":{"rendered":"https:\/\/titandizajn.com\/?p=16200"},"modified":"2022-03-21T12:23:05","modified_gmt":"2022-03-21T11:23:05","slug":"5-ways-design-impacts-your-e-commerce-website","status":"publish","type":"post","link":"https:\/\/titandizajn.com\/en\/5-ways-design-impacts-your-e-commerce-website\/","title":{"rendered":"5 ways design impacts your e-commerce website"},"content":{"rendered":"
5 ways design impacts your e-commerce website<\/div><\/div><\/div>\n
5 ways design impacts your e-commerce website<\/div><\/div><\/div>\n

Let\u2019s imagine the following situation. You\u2019re in a big city, walking along the long shopping zone in a famous street. There are various shops of different brands. What is the first thing you pay attention to? Products, prices? Ne, the first thing we notice is the branding of the shop<\/b>, with all follow-up elements – logo, colors, design of the space, etc. The next thing we ask ourselves is whether we could afford anything from that shop.<\/p>\n

Everything listed above applies to e-commerce<\/b> shops too. Regardless of the price or quality of your products, design plays the most important role in making decisions about purchasing the product<\/b>. That\u2019s why the design of your e-commerce is a key success factor. If you are interested in key elements each e-commerce website should have<\/a>, then read our blog post about it.<\/p>\n

Let\u2019s take a brief look at the studies – up to 38% of customers leave your website if they don\u2019t like its look<\/b>. Taking into consideration each customer approximately spends 15 seconds on your website, tells a lot about the importance of having a great design. In other words, the first impression should be strong<\/b>, because it has a very strong impact on leads. Customers are following their gut feeling so it is important to stir their interest with look and functionality.<\/p>\n

Though most people would say it is not fair to consider any website in that way, and \u2018judge the book based on its covers\u2019, unfortunately, it\u2019s a harsh reality. Many things lead to creating such a reality, above all, the offer and competition are large, so a customer can find the alternative in only a few minutes<\/b>. If you\u2019re interested in the way design can affect your e-commerce website, keep reading this post.<\/p>\n<\/div><\/section>\n

Credibility<\/div><\/div><\/div>\n
Credibility<\/div><\/div><\/div>\n

1.Credibility<\/h2>\n

Design helps a site to build good and strong credibility. Based on the studies, up to 93% of customers consider the site design the key element in making decisions about the purchase<\/b>. In this context, the look includes not only the website design but also the photos of the products and visuals of commercials.<\/p>\n

The first thing website visitors pay attention to is the website design. We\u2019re repeating this with a good reason. People process photos 60,000 times faster than text<\/b>. That\u2019s why we react well to photos and videos.<\/p>\n

Starting with the logo<\/a>, to photos and visuals used on the site, it is important to be consistent in the selection of the theme<\/b> and follow the same elements. The theme should be attractive to customers and build trust. There\u2019s another important thing – the customers love a minimalist, professional and functional design<\/b>. To be interesting enough but not too striking.<\/p>\n<\/div><\/section>\n

UX \u2013 User Experience<\/div><\/div><\/div>\n
UX \u2013 User Experience<\/div><\/div><\/div>\n

2.UX \u2013 User Experience<\/h2>\n

The point of UX is in the usability of the site and the high-end user experience. Navigation on the site should be adjusted to users<\/b> because nobody wants to navigate a site with a poor UX.<\/p>\n

Besides, a responsive web design<\/a> is another key element that enables the users to experience the content on all devices<\/b>. This is very important for smartphones as most customers check the website on their phones and scroll the site while searching for certain products.<\/p>\n

The top 5 examples of a poor UX include the following most common mistakes<\/b>:<\/p>\n