{"id":15838,"date":"2022-02-21T13:01:04","date_gmt":"2022-02-21T12:01:04","guid":{"rendered":"https:\/\/titandizajn.com\/?p=15838"},"modified":"2022-02-24T13:04:34","modified_gmt":"2022-02-24T12:04:34","slug":"creating-a-content-plan-for-social-media-how-do-we-choose-the-channels","status":"publish","type":"post","link":"https:\/\/titandizajn.com\/en\/creating-a-content-plan-for-social-media-how-do-we-choose-the-channels\/","title":{"rendered":"Creating a content plan for social media: How do we choose the channels?"},"content":{"rendered":"
Creating a content plan for social media: How do we choose the channels?<\/div><\/div><\/div>\n
Creating a content plan for social media: How do we choose the channels?<\/div><\/div><\/div>\n

When we think about the social media presence of our clients, the first step on that path is creating strategy. Next, after we define the strategic direction, define the goals and messages, criteria for measuring the impact, it is important to tailor a detailed plan about the real content. We do so based on creating a content plan, with a detailed overview of all types of content, channels, days, schedule, and frequency. Creating a content plan for popular networks is a task we\u2019re all looking forward to <\/b>because it takes a lot of creativity. This blog post is dedicated to useful tips the Titan design team is sharing about creating a content plan.<\/p>\n

Before we start tailoring the social media posts, it is important to clearly understand the purpose of the posts and the target audience. For this reason, we will try to focus on the most popular ones, and explain the process of creating content for<\/b> Facebook, Twitter, Instagram, TikTok, and LinkedIn<\/b>.<\/p>\n<\/div><\/section>\n

Choose wisely, post smart<\/div><\/div><\/div>\n
Choose wisely, post smart<\/div><\/div><\/div>\n

Choose wisely, post smart<\/h2>\n

First of all – it is essential to choose the channels your audience is following. Not all the channels are suitable for all brands<\/b>, for example, TikTok<\/a> is not a place for all clients if the target audience doesn\u2019t follow that specific network. It can bring more harm than benefits, and in the long-term perspective, insisting on creating content for all popular networks can harm the brand too.<\/p>\n

A skilled social media strategist will pick two or three channels, the ones that will bring benefits to the brand<\/b>. When you plan the strategy in this way, success is inevitable. On the other hand, if you go for the quantity, and don\u2019t fit the content to each network individually, it is a certain way to waste time and money.<\/p>\n<\/div><\/section>\n

Our advice for publishing content on the 5 top social media networks\u00a0<\/div><\/div><\/div>\n
Our advice for publishing content on the 5 top social media networks\u00a0<\/div><\/div><\/div>\n

Our advice for publishing content on the 5 top social media networks<\/h2>\n<\/div><\/section>\n

Facebook<\/h2>\n

This is one of the oldest social media networks. Though many people think Facebook lost its influence, the stats show this belief is a misconception. Up to 20% of the world’s population spends time on this network every day<\/b>. It is more than a billion visits on a daily basis. on average, Facebook users spend 1 hour each day<\/b>. What is our advice related to this network?<\/p>\n