{"id":14906,"date":"2020-08-20T15:00:14","date_gmt":"2020-08-20T13:00:14","guid":{"rendered":"https:\/\/titandizajn.com\/?p=14906"},"modified":"2021-12-27T15:02:19","modified_gmt":"2021-12-27T14:02:19","slug":"steps-in-the-packaging-design-process","status":"publish","type":"post","link":"https:\/\/titandizajn.com\/en\/steps-in-the-packaging-design-process\/","title":{"rendered":"Steps in the packaging design process"},"content":{"rendered":"
Ruka koja crta papiru<\/div><\/div><\/div>\n
Ruka koja crta papiru<\/div><\/div><\/div>\n

(1st part)<\/h2>\n

Product packaging makes this world much cleaner and organized. Whether it\u2019s about your favorite chocolate,<\/b> organic quinoa beer<\/b><\/a>, or body cream – all these products would not be so recognized or well positioned on the market if their packaging is not as attractive as it is. Let\u2019s take a look at the phases of the packaging design process.\u00a0<\/b><\/p>\n

Design of external packaging includes choosing shapes, materials, graphic elements, colors, and fonts<\/b>.<\/p>\n

The packaging should be practical<\/b> and much more than tha<\/b>t. It should tell a whole story about the smell, taste, sound <\/b>and stir all senses when the consumer takes the product into hands.<\/p>\n

All these details can help consumers<\/b> understand the product functionality, purpose, and answer all other questions that will impact their final decision – the one about purchasing products<\/b>.<\/p>\n

Before we dive into the creative process, we would like to point out a few important questions we usually ask our clients<\/b> in the very process of gathering info.<\/p>\n<\/div><\/section>\n

Kutije sa slikom dell ra\u010dunara<\/div><\/div><\/div>\n
Kutije sa slikom dell ra\u010dunara<\/div><\/div><\/div>\n

A phase before designing starts<\/h2>\n

There are three key question<\/b>s you should answer before starting a creative process:<\/p>\n

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  1. What is the product? <\/b>This should be easy but that\u2019s not always the way it is. What should you sell? What size is it? What material is it made of? Does it have a solid or delicate structure? Answers to these questions help us discover the type of material we should choose. If the product is fragile you should pay additional attention to material choice.<\/li>\n
  2. Who buys the product?<\/b> Is it used by females or males, or both genders equally? Is it meant for adults or kids? Is it dedicated to a target group interested in protecting the environment? Is the product meant for those with higher or lower salaries? It is essential to think about an ideal consumer before we start working on a design. One of the examples is products for the older population that requires bigger letters on packages for practical reasons.<\/li>\n
  3. How do consumers buy the product?<\/b> In the supermarket, little local shop, online? Answers to all these questions provide a clear direction. If the products are packed for export, the transport boxes should enable safe transport. Followup text should be in English or any other foreign language. Finally, the package should evoke a feeling of happiness.<\/li>\n<\/ol>\n

    Do you have answers to all these questions? Then it\u2019s time for the next step – gathering additional info.\u00a0<\/b><\/p>\n<\/div><\/section>\n

    Tell us just one more thing\u2026<\/div><\/div><\/div>\n
    Tell us just one more thing\u2026<\/div><\/div><\/div>\n

    Tell us just one more thing\u2026<\/h2>\n

    Sometimes the product has already been established on the market. This implies the proper presentation but simultaneously to have a dash of individuality. If the new look should fit an already existing brand aesthetics, it is essential to discover the following info<\/b>:<\/p>\n