{"id":14887,"date":"2020-07-30T12:29:54","date_gmt":"2020-07-30T10:29:54","guid":{"rendered":"https:\/\/titandizajn.com\/?p=14887"},"modified":"2021-12-27T12:36:07","modified_gmt":"2021-12-27T11:36:07","slug":"discover-your-match-the-psychology-of-fonts-and-typographic-inspiration-in-logo-design","status":"publish","type":"post","link":"https:\/\/titandizajn.com\/en\/discover-your-match-the-psychology-of-fonts-and-typographic-inspiration-in-logo-design\/","title":{"rendered":"Discover your match: the psychology of fonts and typographic inspiration in logo design"},"content":{"rendered":"
Discover your match: the psychology of fonts and typographic inspiration in logo design<\/div><\/div><\/div>\n
Discover your match: the psychology of fonts and typographic inspiration in logo design<\/div><\/div><\/div>\n

Communication is the very essence of everything we do in creative industries, especially in marketing and graphic design. Up to 93% of everyday communication is conducted via nonverbal communication elements and channels.<\/b> It\u2019s a true fact if we observe it from the context of brands and logo design where creatives are striving to share their values, messages, and ideas of one company or individual, in the simplest possible form.<\/p>\n

While the psychology of colors is widely known, as well as the meaning of individual colors, the situation with fonts is different. <\/b>Choosing the right font and its shape could be crucial for the visual identity of any company because, in that way, it is possible to cover all flaws in the tone of one brand and its essential parts.<\/p>\n

Whether we deal with a <\/b>logo<\/b><\/a> design with a \u2018serious\u2019 font <\/b>chosen to emphasize the professionalism of a company or we want to design a logo with less serious lines<\/b> that will emphasize the character of a brand – in both cases, fonts can be that key element for brand recognition<\/b>.<\/p>\n

Once you learn the characteristic of each font, you will be able to make an easy decision and pick the right font for the logo.\u00a0<\/b><\/p>\n

Let\u2019s check which type is yours.<\/p>\n

Psychology of typography – 6 different font styles<\/h3>\n

\u201cIt\u2019s not what we say, but also how we do it\u201d<\/b> – it\u2019s a well know rule used in marketing and all other communication means. This is the main principle in the process of selecting fonts.<\/p>\n

For example, if you\u2019ve been searching for a financial consulting company<\/b>, and come across their logo done in Comic Sans font, this will probably leave a bad impression <\/b>on you, and you will probably think they don\u2019t care about important business elements, like logo. If a financial consulting company is using this particular font, it doesn\u2019t look serious enough. On the other hand, if a company of this type uses a logo with Serif font, you will get an impression they are a serious company<\/b>.<\/p>\n

Maybe you\u2019re not familiar with these fonts, so we think it\u2019s the right moment to explain some of the key elements.<\/p>\n<\/div><\/section>\n

Psychology of Serif font<\/div><\/div><\/div>\n
Psychology of Serif font<\/div><\/div><\/div>\n

1. Psychology of Serif font<\/h3>\n

Usually, we start with traditional fonts<\/b>, the ones that leave the impression of classic, sophisticated fonts. Due to these characteristics, it is often used for companies who want to incorporate a specific year into their logo. Serif fonts are classic, and they send the message of trust<\/b> which makes them an ideal choice for the logos of companies who are big authorities in their own industry. These are, for example, companies from finance, education, and other niches.<\/p>\n

The most popular ones are:<\/b><\/p>\n