{"id":14252,"date":"2020-06-25T12:31:42","date_gmt":"2020-06-25T10:31:42","guid":{"rendered":"https:\/\/titandizajn.com\/?p=14252"},"modified":"2021-12-03T12:33:41","modified_gmt":"2021-12-03T11:33:41","slug":"how-can-colors-increase-website-conversions","status":"publish","type":"post","link":"https:\/\/titandizajn.com\/en\/how-can-colors-increase-website-conversions\/","title":{"rendered":"How can colors increase website conversions?"},"content":{"rendered":"

Emotions are what we usually focus on when it comes to convincing consumers and targeting. Colors have the strongest impact on consumers\u2019 emotions, even more than images and words<\/b>. Emotions dictate shaping either positive or negative experiences.<\/p>\n

Based on marketing studies, called \u201cneuromarketing\u201d, the chosen color encourage sales, but the effect is even better if the color choice is right.<\/i><\/p>\n

Top brands<\/b>, companies, and individuals working in marketing sectors are constantly improving their knowledge about color palettes, and the way they can help with gathering more leads<\/b> and increasing sales. Color can be important if we connect it with a certain call to action button, text, or even site background.<\/p>\n

Theory about colors could be useful for developing a better and different website<\/b>, the one that will stand out from all similar ones within the same niche, and this way enable you to be better than the competition. This way you will be able to spread the brand message in a more efficient and clear way, to meet the needs of your target audience, and additionally develop the brand itself.<\/p>\n

1. Color psychology<\/h3>\n

When you study color psychology, then you can use that knowledge for increasing the conversion rate. Color palette psychology<\/b> (selection of certain colors) enables you to predict the reaction of your buyers to marketing messages<\/b> you send them, based on colors you use for the text on the site, call to action fields, and links<\/b>.<\/p>\n

Psychology studies the human mind, and the way it thinks and makes decisions. It is closely connected with marketing, especially with the part of this science that deals with the internet as it helps us to predict the individual reactions to different messages of the target group, before they take the last step, and make a decision related to the purchase.<\/p>\n

Whether you sell clothes, healthy food, or any other service, it is important to fit the color palette with your brand and its marketing plan.<\/p>\n

Psychology also teaches us if we want to share a specific brand message<\/b>, then the face representing a brand has to fit the concept<\/b>, besides – colors should emphasize something important or convey the general atmosphere.<\/b><\/p>\n<\/div><\/section>\n

Color psychology<\/div><\/div><\/div>\n
Color psychology<\/div><\/div><\/div>\n

On the above presented Instagram post for our client Swisslion, we wanted to suggest starting a calm and relaxed morning with Takovo juices. That\u2019s why we used pastel colors in the background. The model in a white T-shirt brought freshness. On the other side, the accent is exactly on the juice and its energetic yellow-orange color.<\/p>\n<\/div><\/section>\n

2. Importance of colors for branding<\/h3>\n

Colors could be used for communicating brand key values<\/b>, but also for selling products. When Coca-Cola<\/b> celebrated 125 years of amazing service and top-notch branding, they used red color as this color represents their brand. How else? Besides all other elements, the red color, the logo, and the label are what make this recognizable.<\/p>\n<\/div><\/section>\n

Importance of colors for branding\u00a0<\/div><\/div><\/div>\n
Importance of colors for branding\u00a0<\/div><\/div><\/div>\n

First impression<\/b> – We have only one chance to attract the attention of the consumers, and that\u2019s exactly when they step on our website for the first time. It\u2019s the most important moment when the consumer either establishes or breaks the connection with the brand. With the right color choice, you can impress your potential clients and make your recurring client feel well each time they visit the site<\/b>. The first impression happens only once, and it is hard to forget it.<\/p>\n<\/div><\/section>\n

3. Color psychology as a convincing tool<\/h3>\n

Colors can provoke reactions of your target audience when it comes to the product offer <\/b>– whether the consumer will react in a positive or negative way, depends on the reaction to color choice but also on personal preferences. Of course, it is always the best solution to test consumers\u2019 reactions to a certain message<\/b> and color so we can understand whether it\u2019s the win combination for our brand.<\/p>\n

What is the difference in reactions to the colors between women and men<\/b>? Studies of the sociologist Philip Cohen<\/b>, from Maryland University in the USA, revealed very interesting data on this topic. Namely, on a simple question: What is your favorite color? 2 000 participants<\/b> (of the female and male gender) responded it\u2019s the BLUE color<\/b>. Probably because the blue color evokes a feeling of security and trust. On the other hand, RED color increases the heart rate, encourages aggressive behavior, and creates a feeling of urgency.<\/p>\n

What is our reaction to bright colors? Apple<\/b> was the first one that brought bright colors on the market and colored all its iMac computers into bright colors in 1998<\/b>.<\/p>\n

Apple was the first one who bring bright colors to the computer market and drew a lot of attention from buyers and competition as well. Buyers simply fell in love with these computers. Besides the modern technology, they had a sophisticated design in combination with cheerful colors. We believe this revolutionary approach is still inspiring many.<\/p>\n<\/div><\/section>\n

Conversion rate optimization<\/div><\/div><\/div>\n
Conversion rate optimization<\/div><\/div><\/div>\n

4. Conversion rate optimization<\/h3>\n

Taking into consideration the fact less than 5% of people on our planet are not able to register the colors<\/b>, a theory about the importance of the colors in convincing consumers to buy a certain product should be applicable to websites.<\/p>\n

Each element, creating a whole on the website and contributing to an increased number of conversions, should be advanced. Colors are one of these elements, and we\u2019ve already mentioned their role.<\/p>\n

The proper color for a homepage<\/b> – though experts have been discussing for years the importance of the homepage, there are different opinions claiming the homepage is not that important. But the opinion about the key role of the homepage prevailed other opinions. And its look should be appealing to the eye of consumers.<\/p>\n

A website should be adjusted to mobile devices, because Google appreciates it especially, titles, call to action fields, links, and other elements must be visible and positioned well.<\/p>\n

Call to action colors – if you clearly indicate the action you want your site visitors to take, this will increase the conversions. <\/b>If the call to action is SHARE or APPLY, it is important to be colored with one of the colors from your palette that attracts attention. Blue or red is always a good choice.<\/p>\n

Red color has the power to trigger strong emotions and make consumers take an expected action if this color is in combination with a powerful word like BUY HERE.\u00a0<\/i><\/p>\n

Others might think a yellow color<\/b> is the best solution as it stands out in comparison to all other elements on the website<\/b>, but it doesn\u2019t evoke the same feeling as red color. Some people tend to define red color as irritating.<\/p>\n

The green <\/b>color is not commonly used for a call to action unless there\u2019s a good reason for that. It is calming<\/b>, our eyes react well to it and it creates a pleasant and positive call to action<\/b>.<\/p>\n

Remember – there isn\u2019t a color that is the best one for everyone. Your niche is the one that implicates which color is the best one to be used. In some industries, the red color perfectly fits, and it implies an immediate reaction. In other niches that is not the case. For example, if you are selling yoga classes, you want to leave an impression of being calm and relaxed – in this case, the red color doesn\u2019t fit at all to your call to action.\u00a0<\/i><\/p>\n

What is the favorite color of Titan designers?<\/h3>\n

If you want to find out the answer to this question, contact us and<\/b> book a meeting<\/a>. Our designers will provide an answer to this and all other questions you might have related to web design, logo design, or other elements of the visual identity.<\/p>\n

Feel free to share this text with your colleagues and friends, and read all other posts on our<\/b> blog page<\/a>.<\/p>\n<\/div><\/section>\n

Od-brifa-do-logoa-1.-deo<\/div><\/div><\/div>\n
Od-brifa-do-logoa-1.-deo<\/div><\/div><\/div>\n
Od-brifa-do-logoa-1.-deo<\/div><\/div><\/div>\n

\u010cesto nam klijenti postavljaju jedno va\u017eno pitanje<\/strong> na prvom sastanku, kada se upoznajemo i ugovaramo posao: koliko vremena je potrebno da se uradi jedan logo?<\/strong> To pitanje iako mo\u017eda deluje kao veoma jednostavno da se na njega odgovori, u svojoj su\u0161tini je mnogo vi\u0161e od toga i sadr\u017ei u sebi mnogo informacija koje dodatno obja\u0161njavaju taj broj radnih sati za koje je klijent zainteresovan.<\/p>\n

Za ve\u0107inu klijenata, logo je samo jedan grafi\u010dki element<\/strong>, koji lepo izgleda i koga stavljaju na sve \u0161to proizvode<\/strong>. Oni smatraju da je najva\u017enije da logo izgleda lepo i da se njima dopada. To su, uglavnom, najva\u017eniji kriterijumi koje ve\u0107ina njih ima na po\u010detku.<\/p>\n

Naravno, ima i onih koji \u0107e vrlo jasno i precizno izraziti svoje \u017eelje, ideje i potrebe u brifu, govore\u0107i nam \u0161ta ta\u010dno \u017eele da bude prikazano na njihovom budu\u0107em logou.<\/strong> Takvi klijenti vrlo ozbiljno shvataju brendiranje i ne \u017eele da i\u0161ta prepuste slu\u010daju.<\/p>\n

Sa kojom god od ovih dveju grupa da razgovaramo, trudimo se da postavimo mnogo pitanja i saznamo \u0161to vi\u0161e o klijentovoj firmi<\/strong>, kako bismo sve to inkorporirali u izgled logoa. Upravo zato \u0161to znamo koji je zna\u010daj logoa i koliko on mo\u017ee zna\u010diti za jedan biznis, ovaj kreativni proces shvatamo vrlo ozbiljno i pristupamo mu strate\u0161ki.<\/p>\n

Logo koji \u0107e svi zapamtiti nije lako napraviti i za to je potrebno vreme i mnogo truda<\/strong>. Ukratko, treba pro\u0107i kroz nekoliko faza kako bi se do\u0161lo do finalnog re\u0161enja. U prvoj fazi razgovaramo sa klijentom o vizuelnoj estetici firme, zatim dolazi faza istra\u017eivanja i razvoja, nakon koje pravimo prve skice a zatim biramo jedinstveni dizajn i dodatno radimo na detaljima<\/strong>. Crtanje logoa na kompjuteru je samo jedan manji deo procesa, dok istra\u017eivanje i razvoj odnose mnogo vi\u0161e vremena.<\/p>\n

Kako bismo ovaj izuzetno kompleksan proces u\u010dinili \u0161to razumljivijim, u nastavku vam predstavljamo faze procesa nastajanja jednog logoa<\/strong>.<\/p>\n<\/div><\/section>\n

Od-brifa-do-logoa-1.-deo<\/div><\/div><\/div>\n
Od-brifa-do-logoa-1.-deo<\/div><\/div><\/div>\n

1. Brif<\/h3>\n

Prvi i korak na ovom kreativnom putu se zove dizajnerski brif. To je ona preliminarna faza projekta, kada dizajner i klijent razgovaraju o potrebama, o\u010dekivanjima i idejama za logo<\/strong>. Prikupiti \u0161to vi\u0161e informacija, u ovoj fazi, je klju\u010dno.<\/p>\n

\u0160to vi\u0161e pitanja dizajner postavi, to \u0107e mu potrebe klijenta biti jasnije<\/strong> i zna\u0107e gde \u0107e npr. taj logo biti primenjen (na proizvodima, brendiranim materijalima kao \u0161to su majice, uniforme, ka\u010dketi itd.) Pored toga va\u017eno je razgovarati i o detaljima<\/strong>, koji \u0107e se na\u0107i na logou i koliko \u0107e biti detaljan prikaz istog na dru\u0161tvenim mre\u017eama recimo u odnosu na prikaz logoa za bilborde i druge ve\u0107e formate.<\/p>\n

Drugi va\u017ean segment razgovora su ciljne grupe<\/strong> i u njemu se dizajner upoznaje sa segmentiranim prikazom kupaca ili korisnika usluga klijenta. Va\u017eno je shvatiti kome se obra\u0107amo, kako bi stil izrade logoa odgovarao tome u putpunosti.<\/p>\n

I na kraju treba postaviti pitanja u vezi sa vizuelnim identitetom<\/strong>. Da li kompanija ve\u0107 ima odre\u0111enu \u0161emu boja, da li imaju razvijen vizuelni identitet i da li recimo \u017eele da se korporativne boje koriste i pri izradi logoa. Ponekad kreiranje novog logoa, mo\u017ee zna\u010diti i po\u010detak kreiranja sasvim novog i sve\u017eeg vizuelnog identiteta. U tom slu\u010daju, sva pitanja postaju jo\u0161 va\u017enija jer \u0107e odgovori biti kori\u0161\u0107eni i kasnije za kreiranje vizuelnog identiteta<\/a>.<\/p>\n<\/div><\/section>\n

Od-brifa-do-logoa-1.<\/div><\/div><\/div>\n
Od-brifa-do-logoa-1.<\/div><\/div><\/div>\n

2. Istra\u017eivanje<\/h3>\n

Nakon \u0161to su sva pitanja postavljena, do\u0161lo se do odgovora i spisak zahteva je sastavljen, prelazimo na fazu istra\u017eivanja. Pre nego \u0161to povu\u010demo bilo koji potez u programu za kreiranje logoa, va\u017eno je da istra\u017eimo industriju iz koje klijent dolazi<\/strong>, istorijat te industrije ali i same firme kao i konkurenciju.<\/p>\n

Istra\u017eivanje konkurencije nam donosi va\u017ene podatke o okru\u017eenju u kome posluje firma na\u0161eg klijenta<\/strong>, kao i to po \u010demu se ona izdvaja u odnosu na sve ostale iz te oblasti. Jako nam je va\u017eno da znamo \u0161ta u toj industriji ‘radi’ a \u0161ta ne, kako bismo doneli odluku koji stil \u0107emo izabrati, koliko upe\u010datljive fontove itd. Zbog svega toga pose\u0107ujemo sajtove klijentove konkurencije, istra\u017eujemo koje elemente oni koriste i na koji na\u010din.<\/p>\n

Istra\u017eivanje samo po sebi ne zna\u010di ni\u0161ta, ukoliko dobijene informacije nisu interpretirane na pravi na\u010din i ako nisu postavljenje u pravilan kontekst<\/strong>.<\/p>\n

Druga vrsta istra\u017eivanja koju sprovodimo je vizuelno istra\u017eivanje<\/strong>. Njega koristimo kako bismo dobili ideju o stilu, izgledu, pristupu ili stavu koji brend treba da zauzme u odnosu na svoje kupce ili korisnike. Zbog toga pretra\u017eujemo logoe iz industrije kojom se klijent bavi, tra\u017eimo inspiraciju ali ne kopiramo i ne precrtavamo.<\/p>\n<\/div><\/section>\n

Od-brifa-do-logoa-1.-deo<\/div><\/div><\/div>\n
Od-brifa-do-logoa-1.-deo<\/div><\/div><\/div>\n

3. Mozganje<\/h3>\n

Nakon \u0161to smo pro\u0161li uvodne faze<\/strong> (brif i istra\u017eivanje) sada mo\u017eemo pre\u0107i na fazu osmi\u0161ljavanja, razmi\u0161ljanja i planiranja izgleda budu\u0107eg logoa<\/strong>. Prvo je va\u017eno popisati sve klju\u010dne re\u010di<\/strong> do kojih smo do\u0161li u razgovoru sa klijentom i kroz proces istra\u017eivanja. Ove re\u010di treba da predstavljaju firmu u punom svetlu i zato su nam va\u017ene.<\/p>\n

Slede\u0107i korak<\/strong>, u ovoj fazi, je pronala\u017eenje na\u010dina da se te re\u010di predstave kroz vizuelizaciju<\/strong> i da se napravi neka vrsta ‘mape inspiracije’, koja \u0107e slu\u017eiti da se fokus odr\u017ei na najva\u017enijim elementima i klju\u010dnim re\u010dima.<\/p>\n

Najva\u017enije pitanje<\/strong>, koje sebi postavljamo u ovoj fazi, je \u2013 da li logo klijenta zahteva prikazivanje kroz simbol, grafi\u010dki element ili jednostavno tipografsko re\u0161enje imena<\/strong>. Ako je ime firme kratko i pamtljivo, u najve\u0107em broju slu\u010dajeva opredeli\u0107emo se za upe\u010datljivo tipografsko re\u0161enje, dok ukoliko je ime ne\u0161to manje pamtljivo \u2013 tada \u0107emo pre i\u0107i na zanimljiv grafi\u010dki element, koji \u0107e podi\u0107i izgled logoa na vi\u0161i nivo.<\/p>\n<\/div><\/section>\n

Od-brifa-do-logoa-1.-deo<\/div><\/div><\/div>\n
Od-brifa-do-logoa-1.-deo<\/div><\/div><\/div>\n

4. Skiciranje<\/h3>\n

Kona\u010dno dolazimo do onog dela, gde \u0107e kreativnost do\u0107i do izra\u017eaja i gde \u0107e sve ideje biti prenete iz glave na papir ili direktno na ra\u010dunar.<\/strong> Dok se skicira logo, klju\u010dna stvar je na\u0107i vezu izme\u0111u ideje i forme u kojoj \u0107e logo biti predstavljen.<\/p>\n

Neki dizajneri vole da prve skice nekog logoa naprave na papiru, dok se drugi odlu\u010duju da to urade direktno u programima za kreiranje logoa. Naravno, u ovome svemu je najva\u017eniji krajnji ishod a metode za dolazak do njega mogu biti razli\u010dite ili jednostavno ‘\u0161ta kod koga radi’.<\/p>\n

Ovo je kona\u010dno faza u kojoj umetnost sre\u0107e nauku i istra\u017eivanje<\/strong>. Sve ono \u0161to je dizajner godinama u\u010dio i istra\u017eivao, skupljao inspiraciju \u2013 sada mo\u017ee primeniti na izradu skice, \u010dime logo poprima svoje prve obrise.<\/p>\n

Ova faza mo\u017ee oduzeti dosta vremena, jer je kreativna, zahteva puno koncentracije i svaki dizajner \u0107e vam re\u0107i da se njoj najvi\u0161e treba posvetiti zato \u0161to je u osnovi svega IDEJA<\/strong>. Od nje polazimo i kada do\u0111emo do ideje, koju \u0107emo dalje razviti, sve je mnogo lak\u0161e i dalje faze idu mnogo lak\u0161e.<\/p>\n

Stigli smo na pola puta i \u017eelimo da ovde zastanemo, a o slede\u0107im fazama mo\u017eete da \u010ditate u narednom blog postu<\/strong>.<\/p>\n

Ukoliko vam je ovaj tekst bio koristan, prosledite ga prijateljima i kolegama a ako vam je potreban dizajn logoa, pi\u0161ite nam<\/a>.<\/p>\n<\/div><\/section>\n

Od-brifa-do-logoa-1.-deo<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"featured_media":6410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[182],"tags":[],"class_list":["post-14252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"\nHow can colors increase website conversions? - Titan Dizajn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/titandizajn.com\/en\/how-can-colors-increase-website-conversions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How can colors increase website conversions? - Titan Dizajn\" \/>\n<meta property=\"og:url\" content=\"https:\/\/titandizajn.com\/en\/how-can-colors-increase-website-conversions\/\" \/>\n<meta property=\"og:site_name\" content=\"Titan Dizajn\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-25T10:31:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-03T11:33:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2020\/06\/Kako-da-uz-pomoc\u0301-boja-povec\u0301ate-konverzije-na-sajtu-mobilni-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"575\" \/>\n\t<meta property=\"og:image:height\" content=\"435\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danijela Sladi\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danijela Sladi\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/titandizajn.com\/en\/how-can-colors-increase-website-conversions\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/titandizajn.com\/en\/how-can-colors-increase-website-conversions\/\"},\"author\":{\"name\":\"Danijela Sladi\u0107\",\"@id\":\"https:\/\/titandizajn.com\/#\/schema\/person\/622ec1d445d80f77fc6502db074030ca\"},\"headline\":\"How can colors increase website conversions?\",\"datePublished\":\"2020-06-25T10:31:42+00:00\",\"dateModified\":\"2021-12-03T11:33:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/titandizajn.com\/en\/how-can-colors-increase-website-conversions\/\"},\"wordCount\":3771,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/titandizajn.com\/en\/how-can-colors-increase-website-conversions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/titandizajn.com\/wp-content\/uploads\/2020\/06\/Kako-da-uz-pomoc\u0301-boja-povec\u0301ate-konverzije-na-sajtu-mobilni-01.jpg\",\"articleSection\":[\"Digital marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/titandizajn.com\/en\/how-can-colors-increase-website-conversions\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/titandizajn.com\/en\/how-can-colors-increase-website-conversions\/\",\"url\":\"https:\/\/titandizajn.com\/en\/how-can-colors-increase-website-conversions\/\",\"name\":\"How can colors increase website conversions? 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