{"id":12459,"date":"2020-02-21T11:55:57","date_gmt":"2020-02-21T10:55:57","guid":{"rendered":"https:\/\/titandizajn.com\/?p=12459"},"modified":"2021-09-15T12:01:19","modified_gmt":"2021-09-15T10:01:19","slug":"tips-for-catalogs-and-brochures-design","status":"publish","type":"post","link":"https:\/\/titandizajn.com\/en\/tips-for-catalogs-and-brochures-design\/","title":{"rendered":"Tips for catalogs and brochures design"},"content":{"rendered":"
Tips for catalogs and brochures design<\/div><\/div><\/div>\n
Tips for catalogs and brochures design<\/div><\/div><\/div>\n

This blog post is dedicated to catalogs and brochures design. We will all agree on the fact the well-designed catalog can do wonders for client\u2019s business<\/b> and attract many new buyers. Powerful brochures or catalogs can also educate the reader,<\/b> present the company as an authority on the market,<\/b> expand the potential target audience span and finally, inspire the buyers to make purchases.\u00a0<\/b><\/p>\n

On the other hand, the fact is that insufficiently creative and generic brochures<\/b> will not bring any new buyers<\/b>, quite the opposite, it will turn them away from the client\u2019s competition.<\/p>\n

Imagine the situation. Tourism fair.<\/b> You get many brochures, keep them in your hand, and at one point, throw them all away into the trash.<\/p>\n

But, somehow, only two brochures<\/b> are left and you are thinking about which one to keep<\/b>. One of them is full of beautiful beach photos<\/b> from the Thailand beaches, so it looks more like a monograph from a photo exhibition and you decide to keep that one. The additional info is there as well but nicely presented<\/b> somewhere at the bottom. The other one has a stock photo<\/b> from a Halkidiki beach and the boring excel columns <\/b>with pricing and other info.<\/p>\n

Of course, you would choose the first catalog<\/b> because apart from the beautiful photos it attracted you with a nice presentation of info, quite enough for you to wish to visit their website.<\/p>\n

If you want your catalog to be the first one from our story, keep reading this post and our best tips for designing catalogs.\u00a0<\/b><\/p>\n

1.Create a brochure or a catalog everyone would like to keep<\/h3>\n

The point of a quality design is to exist as long as possible<\/b>. In other words, the client should be happy with the design even after some time<\/b> (because some clients will create catalogs and publications once in a few years). This way your client and his\/her company will be able to show, for example, a yearly report and be proud of results and their nice presentation in that publication.<\/p>\n

People will keep the catalog or a brochure if they have top value<\/b>, if they educate the readers, inform them. Next, the printing paper<\/b> should be of high quality<\/b>, the choice of colors, elements, fonts, everything should be in accordance with the company\u2019s visual identity.<\/p>\n

Of course, to make any brochure attractive to the target audience,<\/b> it is necessary to create any part of its design in an innovative and different way.<\/b> There\u2019s a lot of space for experimenting, starting with the way the brochures have been folded, to positioning and text formatting.<\/p>\n

2. Always keep in mind the purpose of a brochure\/catalog<\/h3>\n

While we are in the middle of a creative process,<\/b> we always consult the clients <\/b>and ask for a couple of answers from them. We need to know the purpose<\/b> for creating this type of printed material<\/b>, next, where<\/b> would it be distributed, and finally who would it be dedicated to.\u00a0<\/b><\/p>\n

Potential buyers of any product, exhibition visitors, or stakeholders in a foundation – they are the target audience, catalogs and brochures are dedicated to them.<\/b> The reaction to the content is a challenge for a designer as it is exactly the designer that should predict the reaction and inspire people with the design.<\/p>\n

When dealing with any design task, we always focus on a buyer persona, not on the client<\/b>. This way, we do the right thing for the client too, as the company will reach real and loyal buyers. To be fully dedicated to a content consumer is the most important goal in this process.<\/p>\n

3. Simple yet effective ideas are always the best choice<\/h3>\n

Sometimes the simplest ideas are the best ones.<\/b> We often emphasize the less is more and this mantra gave us the best ideas in many projects.<\/p>\n

People are visual types and react to nice photos<\/b>. So the selection of photos should be carefully done to get the right reaction from a target audience. They should be relevant to a specific industry, original, adapted to the topic of a catalog\/brochure.\u00a0<\/b><\/p>\n

If a design team has more good ideas (sorting elements, folding paper, or one dominant color in the catalog), we strive to focus on one, so to avoid distraction from the product. Remember, only one different, innovative or creative idea is enough to get the wow effect.\u00a0<\/b><\/p>\n

4. The quality of the paper is extremely important<\/h3>\n

In business communication, we take care of nonverbal communication and the impression it leaves in the first few minutes of conversation. The quality of the paper is extremely important<\/b>. Simply put, the first impression is the most significant one and we don\u2019t want anyone from our target audience to have a negative feeling when touching the catalog\/brochure.<\/p>\n

The next sentence is especially addressed to all current and potential clients. By using a high-quality paper you are in fact sending a message to your potential buyers that you do care about them, that you value their opinion, and that you value your brand.<\/b> Make a room for this in your budget and be proud of the results.<\/p>\n

5.CTA (call to action) is a must<\/h3>\n

No matter how well designed the brochure is if it doesn\u2019t have a call to action, its purpose will not be completed.<\/b> It is simply not a strong reason for purchase if the brochure is pretty.<\/p>\n

In the world of marketing, there is nothing we can assume or don\u2019t assume. That is why it is important to provide a clear explanation to our buyers and communicate what we expect from them.<\/b> If we expect them to buy a product or visit an exhibition, discover useful info about the company on its website or anything else, then all this should be clearly communicated.<\/p>\n

It is not true that everything boils to attractiveness but in this case, things are working in a different way, and it is needed to additionally encourage buyers to take an action (shop, visit a happening, navigate a site) because, without this, you cannot have a quality brochure\/catalog.<\/p>\n

Titan enjoys challenges, contact us<\/h3>\n

In a nutshell, creating a brochure\/catalog of a product or service is a creative and responsible project.<\/b> We enjoy it immensely. Take a look at our solution for the DR VET catalog<\/a> for dogs and cats supplements, and next week expect one more case study that will be connected with a catalog\/brochure design.<\/p>\n

In case you like this post, feel free to share it with your colleagues and friends and the ones who might find this topic valuable.\u00a0<\/b><\/p>\n<\/div><\/section>\n

Od-brifa-do-logoa-1.-deo<\/div><\/div><\/div>\n
Od-brifa-do-logoa-1.-deo<\/div><\/div><\/div>\n

1. Brif<\/h3>\n

Prvi i korak na ovom kreativnom putu se zove dizajnerski brif. To je ona preliminarna faza projekta, kada dizajner i klijent razgovaraju o potrebama, o\u010dekivanjima i idejama za logo<\/strong>. Prikupiti \u0161to vi\u0161e informacija, u ovoj fazi, je klju\u010dno.<\/p>\n

\u0160to vi\u0161e pitanja dizajner postavi, to \u0107e mu potrebe klijenta biti jasnije<\/strong> i zna\u0107e gde \u0107e npr. taj logo biti primenjen (na proizvodima, brendiranim materijalima kao \u0161to su majice, uniforme, ka\u010dketi itd.) Pored toga va\u017eno je razgovarati i o detaljima<\/strong>, koji \u0107e se na\u0107i na logou i koliko \u0107e biti detaljan prikaz istog na dru\u0161tvenim mre\u017eama recimo u odnosu na prikaz logoa za bilborde i druge ve\u0107e formate.<\/p>\n

Drugi va\u017ean segment razgovora su ciljne grupe<\/strong> i u njemu se dizajner upoznaje sa segmentiranim prikazom kupaca ili korisnika usluga klijenta. Va\u017eno je shvatiti kome se obra\u0107amo, kako bi stil izrade logoa odgovarao tome u putpunosti.<\/p>\n

I na kraju treba postaviti pitanja u vezi sa vizuelnim identitetom<\/strong>. Da li kompanija ve\u0107 ima odre\u0111enu \u0161emu boja, da li imaju razvijen vizuelni identitet i da li recimo \u017eele da se korporativne boje koriste i pri izradi logoa. Ponekad kreiranje novog logoa, mo\u017ee zna\u010diti i po\u010detak kreiranja sasvim novog i sve\u017eeg vizuelnog identiteta. U tom slu\u010daju, sva pitanja postaju jo\u0161 va\u017enija jer \u0107e odgovori biti kori\u0161\u0107eni i kasnije za kreiranje vizuelnog identiteta<\/a>.<\/p>\n<\/div><\/section>\n

Od-brifa-do-logoa-1.<\/div><\/div><\/div>\n
Od-brifa-do-logoa-1.<\/div><\/div><\/div>\n

2. Istra\u017eivanje<\/h3>\n

Nakon \u0161to su sva pitanja postavljena, do\u0161lo se do odgovora i spisak zahteva je sastavljen, prelazimo na fazu istra\u017eivanja. Pre nego \u0161to povu\u010demo bilo koji potez u programu za kreiranje logoa, va\u017eno je da istra\u017eimo industriju iz koje klijent dolazi<\/strong>, istorijat te industrije ali i same firme kao i konkurenciju.<\/p>\n

Istra\u017eivanje konkurencije nam donosi va\u017ene podatke o okru\u017eenju u kome posluje firma na\u0161eg klijenta<\/strong>, kao i to po \u010demu se ona izdvaja u odnosu na sve ostale iz te oblasti. Jako nam je va\u017eno da znamo \u0161ta u toj industriji ‘radi’ a \u0161ta ne, kako bismo doneli odluku koji stil \u0107emo izabrati, koliko upe\u010datljive fontove itd. Zbog svega toga pose\u0107ujemo sajtove klijentove konkurencije, istra\u017eujemo koje elemente oni koriste i na koji na\u010din.<\/p>\n

Istra\u017eivanje samo po sebi ne zna\u010di ni\u0161ta, ukoliko dobijene informacije nisu interpretirane na pravi na\u010din i ako nisu postavljenje u pravilan kontekst<\/strong>.<\/p>\n

Druga vrsta istra\u017eivanja koju sprovodimo je vizuelno istra\u017eivanje<\/strong>. Njega koristimo kako bismo dobili ideju o stilu, izgledu, pristupu ili stavu koji brend treba da zauzme u odnosu na svoje kupce ili korisnike. Zbog toga pretra\u017eujemo logoe iz industrije kojom se klijent bavi, tra\u017eimo inspiraciju ali ne kopiramo i ne precrtavamo.<\/p>\n<\/div><\/section>\n

Od-brifa-do-logoa-1.-deo<\/div><\/div><\/div>\n
Od-brifa-do-logoa-1.-deo<\/div><\/div><\/div>\n

3. Mozganje<\/h3>\n

Nakon \u0161to smo pro\u0161li uvodne faze<\/strong> (brif i istra\u017eivanje) sada mo\u017eemo pre\u0107i na fazu osmi\u0161ljavanja, razmi\u0161ljanja i planiranja izgleda budu\u0107eg logoa<\/strong>. Prvo je va\u017eno popisati sve klju\u010dne re\u010di<\/strong> do kojih smo do\u0161li u razgovoru sa klijentom i kroz proces istra\u017eivanja. Ove re\u010di treba da predstavljaju firmu u punom svetlu i zato su nam va\u017ene.<\/p>\n

Slede\u0107i korak<\/strong>, u ovoj fazi, je pronala\u017eenje na\u010dina da se te re\u010di predstave kroz vizuelizaciju<\/strong> i da se napravi neka vrsta ‘mape inspiracije’, koja \u0107e slu\u017eiti da se fokus odr\u017ei na najva\u017enijim elementima i klju\u010dnim re\u010dima.<\/p>\n

Najva\u017enije pitanje<\/strong>, koje sebi postavljamo u ovoj fazi, je \u2013 da li logo klijenta zahteva prikazivanje kroz simbol, grafi\u010dki element ili jednostavno tipografsko re\u0161enje imena<\/strong>. Ako je ime firme kratko i pamtljivo, u najve\u0107em broju slu\u010dajeva opredeli\u0107emo se za upe\u010datljivo tipografsko re\u0161enje, dok ukoliko je ime ne\u0161to manje pamtljivo \u2013 tada \u0107emo pre i\u0107i na zanimljiv grafi\u010dki element, koji \u0107e podi\u0107i izgled logoa na vi\u0161i nivo.<\/p>\n<\/div><\/section>\n

Od-brifa-do-logoa-1.-deo<\/div><\/div><\/div>\n
Od-brifa-do-logoa-1.-deo<\/div><\/div><\/div>\n

4. Skiciranje<\/h3>\n

Kona\u010dno dolazimo do onog dela, gde \u0107e kreativnost do\u0107i do izra\u017eaja i gde \u0107e sve ideje biti prenete iz glave na papir ili direktno na ra\u010dunar.<\/strong> Dok se skicira logo, klju\u010dna stvar je na\u0107i vezu izme\u0111u ideje i forme u kojoj \u0107e logo biti predstavljen.<\/p>\n

Neki dizajneri vole da prve skice nekog logoa naprave na papiru, dok se drugi odlu\u010duju da to urade direktno u programima za kreiranje logoa. Naravno, u ovome svemu je najva\u017eniji krajnji ishod a metode za dolazak do njega mogu biti razli\u010dite ili jednostavno ‘\u0161ta kod koga radi’.<\/p>\n

Ovo je kona\u010dno faza u kojoj umetnost sre\u0107e nauku i istra\u017eivanje<\/strong>. Sve ono \u0161to je dizajner godinama u\u010dio i istra\u017eivao, skupljao inspiraciju \u2013 sada mo\u017ee primeniti na izradu skice, \u010dime logo poprima svoje prve obrise.<\/p>\n

Ova faza mo\u017ee oduzeti dosta vremena, jer je kreativna, zahteva puno koncentracije i svaki dizajner \u0107e vam re\u0107i da se njoj najvi\u0161e treba posvetiti zato \u0161to je u osnovi svega IDEJA<\/strong>. Od nje polazimo i kada do\u0111emo do ideje, koju \u0107emo dalje razviti, sve je mnogo lak\u0161e i dalje faze idu mnogo lak\u0161e.<\/p>\n

Stigli smo na pola puta i \u017eelimo da ovde zastanemo, a o slede\u0107im fazama mo\u017eete da \u010ditate u narednom blog postu<\/strong>.<\/p>\n

Ukoliko vam je ovaj tekst bio koristan, prosledite ga prijateljima i kolegama a ako vam je potreban dizajn logoa, pi\u0161ite nam<\/a>.<\/p>\n<\/div><\/section>\n

Od-brifa-do-logoa-1.-deo<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"featured_media":5342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[186,170],"tags":[],"class_list":["post-12459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-web-design"],"acf":[],"yoast_head":"\nTips for catalogs and brochures design - Titan Dizajn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/titandizajn.com\/en\/tips-for-catalogs-and-brochures-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips for catalogs and brochures design - Titan Dizajn\" \/>\n<meta property=\"og:url\" content=\"https:\/\/titandizajn.com\/en\/tips-for-catalogs-and-brochures-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Titan Dizajn\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-21T10:55:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-15T10:01:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2020\/02\/575x435-blog-katalog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"575\" \/>\n\t<meta property=\"og:image:height\" content=\"435\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danijela Sladi\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danijela Sladi\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/titandizajn.com\\\/en\\\/tips-for-catalogs-and-brochures-design\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/titandizajn.com\\\/en\\\/tips-for-catalogs-and-brochures-design\\\/\"},\"author\":{\"name\":\"Danijela Sladi\u0107\",\"@id\":\"https:\\\/\\\/titandizajn.com\\\/#\\\/schema\\\/person\\\/622ec1d445d80f77fc6502db074030ca\"},\"headline\":\"Tips for catalogs and brochures design\",\"datePublished\":\"2020-02-21T10:55:57+00:00\",\"dateModified\":\"2021-09-15T10:01:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/titandizajn.com\\\/en\\\/tips-for-catalogs-and-brochures-design\\\/\"},\"wordCount\":2672,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/titandizajn.com\\\/en\\\/tips-for-catalogs-and-brochures-design\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/titandizajn.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/575x435-blog-katalog.jpg\",\"articleSection\":[\"Blog\",\"Web design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/titandizajn.com\\\/en\\\/tips-for-catalogs-and-brochures-design\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/titandizajn.com\\\/en\\\/tips-for-catalogs-and-brochures-design\\\/\",\"url\":\"https:\\\/\\\/titandizajn.com\\\/en\\\/tips-for-catalogs-and-brochures-design\\\/\",\"name\":\"Tips for catalogs and brochures design - 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