{"id":12448,"date":"2020-02-13T11:29:53","date_gmt":"2020-02-13T10:29:53","guid":{"rendered":"https:\/\/titandizajn.com\/?p=12448"},"modified":"2021-09-15T11:34:13","modified_gmt":"2021-09-15T09:34:13","slug":"case-study-daria-gold-chocolate-creative-process","status":"publish","type":"post","link":"https:\/\/titandizajn.com\/en\/case-study-daria-gold-chocolate-creative-process\/","title":{"rendered":"Case study \u201cDaria Gold\u201d chocolate; Creative process"},"content":{"rendered":"<div  class='avia-image-container  av-styling-   av-small-hide av-mini-hide  avia-builder-el-0  el_before_av_image  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-5274 avia-img-lazy-loading-not-5274 avia_image' src=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2020\/02\/Dizajn-ambala\u017ee-trendovi-za-2020.-koji-su-nam-zapali-za-oko-pc.jpg\" alt='Case study \u201cDaria Gold\u201d chocolate' title='Case study \u201cDaria Gold\u201d chocolate' height=\"553\" width=\"1821\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2020\/02\/Dizajn-ambala\u017ee-trendovi-za-2020.-koji-su-nam-zapali-za-oko-pc.jpg 1821w, https:\/\/titandizajn.com\/wp-content\/uploads\/2020\/02\/Dizajn-ambala\u017ee-trendovi-za-2020.-koji-su-nam-zapali-za-oko-pc-600x182.jpg 600w, https:\/\/titandizajn.com\/wp-content\/uploads\/2020\/02\/Dizajn-ambala\u017ee-trendovi-za-2020.-koji-su-nam-zapali-za-oko-pc-300x91.jpg 300w, https:\/\/titandizajn.com\/wp-content\/uploads\/2020\/02\/Dizajn-ambala\u017ee-trendovi-za-2020.-koji-su-nam-zapali-za-oko-pc-1030x313.jpg 1030w, https:\/\/titandizajn.com\/wp-content\/uploads\/2020\/02\/Dizajn-ambala\u017ee-trendovi-za-2020.-koji-su-nam-zapali-za-oko-pc-768x233.jpg 768w, https:\/\/titandizajn.com\/wp-content\/uploads\/2020\/02\/Dizajn-ambala\u017ee-trendovi-za-2020.-koji-su-nam-zapali-za-oko-pc-1536x466.jpg 1536w, https:\/\/titandizajn.com\/wp-content\/uploads\/2020\/02\/Dizajn-ambala\u017ee-trendovi-za-2020.-koji-su-nam-zapali-za-oko-pc-1500x456.jpg 1500w, https:\/\/titandizajn.com\/wp-content\/uploads\/2020\/02\/Dizajn-ambala\u017ee-trendovi-za-2020.-koji-su-nam-zapali-za-oko-pc-705x214.jpg 705w, https:\/\/titandizajn.com\/wp-content\/uploads\/2020\/02\/Dizajn-ambala\u017ee-trendovi-za-2020.-koji-su-nam-zapali-za-oko-pc-450x137.jpg 450w\" sizes=\"(max-width: 1821px) 100vw, 1821px\" \/><\/div><\/div><\/div>\n<div  class='avia-image-container  av-styling-   av-desktop-hide av-medium-hide  avia-builder-el-1  el_after_av_image  el_before_av_textblock  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-5278 avia-img-lazy-loading-not-5278 avia_image' src=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2020\/02\/Dizajn-ambala\u017ee-trendovi-za-2020.-koji-su-nam-zapali-za-oko-mobilni-1.jpg\" alt='Case study \u201cDaria Gold\u201d chocolate' title='Case study \u201cDaria Gold\u201d chocolate' height=\"435\" width=\"575\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2020\/02\/Dizajn-ambala\u017ee-trendovi-za-2020.-koji-su-nam-zapali-za-oko-mobilni-1.jpg 575w, https:\/\/titandizajn.com\/wp-content\/uploads\/2020\/02\/Dizajn-ambala\u017ee-trendovi-za-2020.-koji-su-nam-zapali-za-oko-mobilni-1-300x227.jpg 300w, https:\/\/titandizajn.com\/wp-content\/uploads\/2020\/02\/Dizajn-ambala\u017ee-trendovi-za-2020.-koji-su-nam-zapali-za-oko-mobilni-1-450x340.jpg 450w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/div><\/div><\/div>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock blog-content '   itemprop=\"text\" ><p>Each time we start creating a concept for a future packaging design for chocolate, we are striving to go back to the very essence of this process and ask ourselves what is and how should the package look like. In our opinion, the <b>chocolate package should practical, functional and appealing, to tell a story and stay in customers\u2019 minds.<\/b> The image on the package should look perfect.<\/p>\n<p>Preparation and research are the keys to success<\/p>\n<p>Before we start making the first outlines, we always ask ourselves the <b>3 most important questions<\/b>:<\/p>\n<ul>\n<li aria-level=\"1\"><b>What is a product?<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Who buys that product?<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Where and how do the consumers buy this product?<\/b><\/li>\n<\/ul>\n<p>We have decided to make this case study based on Daria Gold chocolate. It\u2019s a unique line of various tastes (starting with classic milk taste, chocolate with hazelnuts, even the unexpected wild berry taste).<\/p>\n<h2><a href=\"https:\/\/www.swisslion-takovo.com\/en\/proizvodi\/chocolate\/\">Homemade chocolate of a top-notch quality<\/a><\/h2>\n<p>Let\u2019s introduce our client &#8211; Swiss Lion. <a href=\"https:\/\/www.swisslion-takovo.com\/en\/proizvodi\/chocolate\/\">A well-known confectionery on our market<\/a>, <b>building a reputation for years with a production of a wide range of sweets<\/b>. A part of all celebrations, birthdays, or Sunday lunches. <b>We have been collaborating with them for years,<\/b> designing the packages of many products but <b>this time we will focus on <\/b><a href=\"https:\/\/titandizajn.com\/en\/portfolio\/daria-gold\/\"><b>Daria Gold<\/b><\/a><b> chocolate<\/b>.<\/p>\n<\/div><\/section>\n<div  class='avia-image-container  av-styling-   av-small-hide av-mini-hide  avia-builder-el-3  el_after_av_textblock  el_before_av_textblock  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-12453 avia-img-lazy-loading-not-12453 avia_image' src=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/09\/Dizajn-ambalaze-trendovi-za-2020.-koji-su-nam-zapali-za-oko-mobilni-02.jpg\" alt='Answers to questions' title='Answers to questions' height=\"435\" width=\"575\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/09\/Dizajn-ambalaze-trendovi-za-2020.-koji-su-nam-zapali-za-oko-mobilni-02.jpg 575w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/09\/Dizajn-ambalaze-trendovi-za-2020.-koji-su-nam-zapali-za-oko-mobilni-02-300x227.jpg 300w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/09\/Dizajn-ambalaze-trendovi-za-2020.-koji-su-nam-zapali-za-oko-mobilni-02-450x340.jpg 450w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/div><\/div><\/div>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock blog-content '   itemprop=\"text\" ><h2>Answers to questions<\/h2>\n<p>Let\u2019s start with the first question, which seems to be the most obvious one. <b>What is a product? Different types of chocolates, but<\/b>\u2026 there is more important information. <b>We took care of the material the package should be made of as we didn\u2019t want the chocolate to break during transport.\u00a0<\/b><\/p>\n<p>Next, <b>we took care of the inner package<\/b> &#8211; chocolate foil, which will preserve the freshness of the product and its initial shape, so the imprinted parts stay undamaged.<\/p>\n<p>Now we come to the answer to the question &#8211; <b><i>who buys the product?<\/i><\/b> In our case, this is an <b>ideal product for all female chocolate gourmands<\/b> who appreciate well-wrapped chocolate and are of the age 20 &#8211; 60. In other words, <b>Daria wins equally the young and older population of consumers.\u00a0<\/b><\/p>\n<p>When it comes to the target groups, <b>we don\u2019t want to limit on women only<\/b> because we are sure that <b>men like chocolate too and give it as a present to their girlfriends<\/b> especially if their names are\u00a0 &#8211; Darija or Daria.<\/p>\n<p><b>The third question<\/b> is also very important as it directs us to <b>think about the place for displaying the product<\/b>, <b>shops to sell it<\/b>, and finally <b>what is the most frequent place where people will buy it.<\/b> You can find Swiss Lion chocolate Daria in their exclusive shops called \u201cSweets home\u201d but also in all other big markets.<\/p>\n<p>For all these reasons we tried to make the <b>luxury and striking design<\/b> <b>to draw the attention of consumers who are fond of good quality homemade chocolate <\/b>nicely packed.<\/p>\n<h2>Goals and tasks<\/h2>\n<p><b>The goal<\/b> in creating the look for Daria Gold chocolate was to build an <b>exclusive, lavish package design<\/b>, that will follow the quality of a product so the consumers can enjoy the attractive-looking package.<\/p>\n<p>To achieve this goal, <b>we split the task internally<\/b> into several ones.<\/p>\n<ol>\n<li aria-level=\"1\"><b>Gather all the needed information about the brand<\/b> &#8211; logo, corporate colors, and fonts<\/li>\n<\/ol>\n<p>This info was significant so we can start the work but also direct the work properly.<\/p>\n<p>Vector logo was the first important info we usually ask from the client, fonts, and colors.<\/p>\n<ul>\n<li aria-level=\"1\"><b>Gather info on the package look<\/b><\/li>\n<\/ul>\n<p>We asked the client about the most important info that should be placed on the package itself. The answer was the logo, ingredients, and other technical details.<\/p>\n<ul>\n<li aria-level=\"1\"><b>The creative process can start<\/b><\/li>\n<\/ul>\n<p>We were picking the colors, fonts and decide how to order the elements. We decided to make the background in a neutral creme color, to emphasize the other elements. We used four colors (red, green, brown, and blue) to mark different tastes of chocolate and additionally put an accent on the words \u201cexclusive\u201d written at the very top, highlighting the premium quality.<\/p>\n<p>The soft texture of milk chocolate, inspired us to choose the curved fonts for the product name, and to add a bit of luxury to this package, we used gold for the words Daria and Gold.<\/p>\n<p>And then we put the main element into this visual, and that was the product presentation.<\/p>\n<ul>\n<li aria-level=\"1\"><b>Photo session in a photo studio<\/b><\/li>\n<\/ul>\n<p>The process of photographing package design for a new product is one of the crucial points, as we want to present the product in a most authentic and better way, pointing out its best strongest attributes. When it comes to chocolate, we knew it is important to show the filling, and how rich it is, so the buyers understand its structure at first sight and wish to try it.<\/p>\n<ul>\n<li aria-level=\"1\"><b>Sorting elements and fine-tuning<\/b><\/li>\n<\/ul>\n<p>When we finally gathered all the relevant info, chose the colors, dealt with photo shooting, it was about time to pack all that into a visual that will represent the new package of Daria Gold chocolate.<\/p>\n<p>This was our idea&#8230;previously, we mentioned we put the exclusivity of the product at the very top, then we add the client\u2019s logo, product name in gold on four different backgrounds, product description in the middle, and the explanation on the type of chocolate, next at the bottom part, we put the retouched product photo. In the left corner, we put the textual explanation on the chocolate filling (strawberry, blueberry, milk chocolate, and hazelnut).<\/p>\n<h3>Titan Solution for Daria Gold chocolate<\/h3>\n<p>In the end, we just want to show you the<b> final design for Daria Gold chocolate<\/b>. <b>This was one of our favorite projects<\/b>, and <b>we are always happy to see it in the markets, as this chocolate definitely dominates.\u00a0\u00a0<\/b><\/p>\n<p>We are preparing a new case study. Till then, you can share this blog post with someone who will find it valuable. And if you are interested in this topic, don\u2019t miss our <a href=\"https:\/\/titandizajn.com\/en\/trends-in-packaging-design-in-2020-that-attracted-our-attention\/\">previous post<\/a>, where we wrote about the most important trends for 2020.<\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"featured_media":12453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[186],"tags":[],"class_list":["post-12448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case study \u201cDaria Gold\u201d chocolate; Creative process - Titan Dizajn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/titandizajn.com\/en\/case-study-daria-gold-chocolate-creative-process\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case study \u201cDaria Gold\u201d chocolate; 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