{"id":12075,"date":"2021-07-26T19:39:51","date_gmt":"2021-07-26T17:39:51","guid":{"rendered":"https:\/\/titandizajn.com\/?p=12075"},"modified":"2021-09-08T15:47:17","modified_gmt":"2021-09-08T13:47:17","slug":"5-key-elements-for-building-a-brand-identity","status":"publish","type":"post","link":"https:\/\/titandizajn.com\/en\/5-key-elements-for-building-a-brand-identity\/","title":{"rendered":"5 key elements for building a brand identity"},"content":{"rendered":"
5 key elements for building a brand identity<\/div><\/div><\/div>\n
5 key elements for building a brand identity<\/div><\/div><\/div>\n

What is brand identity? Mostly, people identify brand identity with the logo.<\/b> Sometimes they add color, name, or even sound and consider them to be an inseparable part of a brand. Though this is partially true since these are indeed some of the elements but not all brand elements, we can agree on the fact we have just scratched the surface by mentioning these elements in regards to brand and its elements<\/b> topic.<\/p>\n

A brand is an abstract term, a starting idea, further materialized into an object, product, service, but the overall experience that becomes recognizable around the world.<\/b> From the first moment you spot any brand on social media, till the moment you see its logo or buy its product, try the service, you have already established a strong connection with the brand. For this reason, we should consider all brand elements when it comes to defining brand identity.<\/b><\/p>\n

As a full-service marketing agency, with lots of successful projects in our portfolio, products, and companies we helped in building a brand, we often encounter situations where clients mention a logo when we actually ask them about the brand. It might be because a <\/b>logo is the first and most recognizable element of brand identity and experience<\/a><\/b>. Still, besides a logo, there are more elements that could help consumers to feel a brand completely.<\/p>\n<\/div><\/section>\n

Grouping brand elements<\/div><\/div><\/div>\n
Grouping brand elements<\/div><\/div><\/div>\n

Grouping brand elements<\/h2>\n

Each brand is a fusion of visual and non-visual, concrete and abstract elements <\/b>that attract the attention of its consumers. The list is much broader than the brand\u2019s name and its logo, so the other elements are oriented to all senses – such as taste, smell, or sound. Let\u2019s check the grouping of the brand elements:<\/p>\n