{"id":11976,"date":"2021-02-01T15:30:33","date_gmt":"2021-02-01T14:30:33","guid":{"rendered":"https:\/\/titandizajn.com\/?p=11976"},"modified":"2021-09-03T15:32:32","modified_gmt":"2021-09-03T13:32:32","slug":"consequences-of-new-iphone-14-updates-on-facebook-ads","status":"publish","type":"post","link":"https:\/\/titandizajn.com\/en\/consequences-of-new-iphone-14-updates-on-facebook-ads\/","title":{"rendered":"Consequences of new iPhone 14 updates on Facebook ads"},"content":{"rendered":"
iPhone-14 u ruci<\/div><\/div><\/div>\n
iPhone-14<\/div><\/div><\/div>\n

Since 2020. summer new policy regarding iPhone changes was announced. The changes were related to the new rules for data protection and privacy of iOS users. The question was how all this would impact social networks, especially Facebook, as all these networks collect various data from profiles. These data are valuable for marketers as they enable narrow targeting of potential consumers and the possibility to show them personalized ads. According to new rules, iPhone shows it takes care of its users, and that it asks for more transparent information on data related to data collected from any apps.<\/b> But also about the information on the way the collected data are used.<\/p>\n<\/div><\/section>\n

Ekran telefona<\/div><\/div><\/div>\n
Ekran telefona<\/div><\/div><\/div>\n

Why is iOS 14 a problem for Facebook?<\/h2>\n

Based on the announced changes, Facebook, on the other hand, prepares a set of changes. Is it necessary for Facebook to make the changes too? Simply put, the problem happens when iOS 14 users open the Facebook app on their phone and get the notification they can turn off the exposure of their personal data related to Facebook Pixel.<\/b> If data are not collected in this way, targeting makes no sense, because it is not possible to do proper targeting, hence the efficiency of targeting campaigns loses its weight.<\/p>\n

This is how a warning notification could look like on the iOS 14 update version and what type of data apps usually collect from their users.<\/p>\n

Facebook relies on data collected from its users so to be able to share the relevant content to motivate them to make a purchase or visit a certain page and leave their personal info. Whatever CTA has been used in a certain ad, Facebook can clearly let its clients know the users will add certain data. This attitude will make it still a desirable social network for advertising.<\/p>\n

Currently, it is not defined when will these iOS 14 updates be released.\u00a0<\/b><\/p>\n

Naturally, many marketers are concerned and question these updates. <\/b>For this reason, we have decided to share all info we found on reliable sources.<\/p>\n<\/div><\/section>\n

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How does the new iOS 14 affect Facebook marketers?<\/h2>\n

Changes announced by Apple a few months ago will affect the way Facebook gets info and process them. All this is related to conversions happening thanks to a tool such as Facebook Pixel. <\/b>In other words, it means, each company, whether small or big, will have problems with targeting, optimization of campaigns, but also with tracking the success of campaigns. Besides, it is important to know Apple requires showing its users a brief notice and ask their acceptance, and to follow important parameters.<\/b> We will show how it looks like below.<\/p>\n

These new iOS 14 updates will disable the collecting of specific data unless the user allows it. <\/b>This may sound familiar as websites in Europe and in our region with the usage of GDPR regulations started pushing notifications about cookies and other data the website collects.<\/p>\n

If iOS users decide to refuse to give consent<\/b> to collecting their data, the resulting domino effect will look as follows:<\/p>\n