{"id":11882,"date":"2020-12-31T10:43:49","date_gmt":"2020-12-31T09:43:49","guid":{"rendered":"https:\/\/titandizajn.com\/?p=11882"},"modified":"2021-08-31T10:46:20","modified_gmt":"2021-08-31T08:46:20","slug":"facebook-and-instagram-news-in-2021","status":"publish","type":"post","link":"https:\/\/titandizajn.com\/en\/facebook-and-instagram-news-in-2021\/","title":{"rendered":"Facebook and Instagram news in 2021."},"content":{"rendered":"
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Digital marketing challenges have increased and become more demanding in 2021. New strategies, many changes, and creative approaches to problems due to Covid. This pandemic has brought us many changes, adjusting, pragmatism, and above all, solidarity between companies, small businesses, social media users that used social media for humanitarian activities, and connecting people in this hard situation.<\/p>\n

It seems 2020. brought a big reset,<\/b> and when it comes to social media, it brought more humanity, less vanity.<\/b> But this is not the only lesson we learned from social media. We. the marketers, learned a few more lessons<\/b>: to use all resources and tools in an efficient way,<\/b> to optimize our campaigns<\/b> so we use them as much as possible, to adjust our goals, constantly experiment<\/b>, but in the end, to give priority to empathy<\/b> as the basic value<\/b> of our messages addressed to clients.<\/p>\n

Before we come back to planning strategies and campaigns for 2021. it would be great to remember one important fact: tools we use to manage social media are constantly changing and adjusting based on the situation, so the ones we used yesterday may not be equally efficient today.<\/p>\n

The topic of this blog post will be changes and improvements related to the tools <\/b>that will be used in 2021. <\/b>Especially for Facebook and Instagram. Facebook has more than 2,7 billion users, and brands should learn about new Facebook rules.<\/p>\n<\/div><\/section>\n

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Facebook: Say goodbye to the 20% rule<\/h2>\n

Everyone working on Facebook and Instagram ads knows well this rule as probably this rule prevented your ads from getting approval. Creators in Business Manager were bothered by this rule for years<\/b>, and they were often in a position to choose between a lower ads performance, refusing to show the ad to the users, or just follow the rules without questioning them.<\/p>\n

Creativity in Facebook publishing could have existed till the ceratin point, if there\u2019s more than 20% of text on a visual, then that ad would not be allowed.\u00a0\u00a0<\/b><\/p>\n

Currently, Facebook is in a phase of changing this rule<\/b> (since September), and even if it\u2019s recommended to have only 20% of text on the visual, Facebook approved the ones with more text, which makes the job of creators and copywriters much easier.<\/p>\n<\/div><\/section>\n

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Facebook as a competition to TikTok<\/h2>\n

Collab<\/b><\/a> is Facebook\u2019s counterpart to the most popular social network for young people, <\/b>TikTok. We are not quite sure if this is what this world needs or not, however, it is still developing and growing and presents the most recent support in boosting Facebook portfolio. It was officially launched on December 14th, after only a few months of usage of a limited group of users and it will be a great tool for creating short videos<\/b>, whether it\u2019s about creating an original content or mixing the existing videos. Everyone should keep this app in mind as you never know when it may become popular and used in any industry for clients.<\/p>\n<\/div><\/section>\n

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Facebook Business Suite<\/h2>\n

Facebook enabled us launching another platform for creating content and scheduling posts. <\/b>According to<\/a> team of this social network, Business Suite enables the following to its users:<\/b><\/p>\n