{"id":11464,"date":"2021-01-16T15:52:04","date_gmt":"2021-01-16T14:52:04","guid":{"rendered":"https:\/\/titandizajn.com\/?p=11464"},"modified":"2021-08-09T11:42:34","modified_gmt":"2021-08-09T09:42:34","slug":"future-of-e-commerce-dominant-trends-in-2021","status":"publish","type":"post","link":"https:\/\/titandizajn.com\/en\/future-of-e-commerce-dominant-trends-in-2021\/","title":{"rendered":"Future of e-commerce: Dominant trends in 2021."},"content":{"rendered":"
Dve ruke iz ekrana sa poklonima<\/div><\/div><\/div>\n
Dve ruke iz ekrana sa poklonima<\/div><\/div><\/div>\n

2020. will be remembered by global pandemics, work at home, wearing masks. When it comes to marketers and e-commerce experts<\/strong> last year brought a huge increase in online purchases. Due to global circumstances and faced by an increased urge from the buyers to purchase online, many brands were forced to adjust their business to this trend and improve their sites and online shops<\/strong><\/p>\n

Constant changes are quite expected and normal since e-commerce industry is developing fast, literally every day something new pops up. 2021. brings even more interest related to online shopping, fast delivery, possibility to purchase on the website, and then take over the purchased products in a shop, paying by a credit card.\u00a0<\/strong><\/p>\n

E-commerce is used to continuous changes, so let\u2019s take a look at new trends for 2021.<\/strong> Some of them are of a global character, while some of them can be recognized in our local market.<\/p>\n<\/div><\/section>\n

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Devojka dr\u017ei telefon u ruci<\/div><\/div><\/div>\n

#1 Voice commerce purchase will be growing<\/h2>\n

More people are relying on voice product search and terms, via Google Assistant, Amazon\u2019s Alexa, Apple\u2019s Siri. <\/b>According to the studies, Google assistant still gives the most precise info, 92,9%, Siri 83%, Alexa 79,8%. They are not the only voice assistants but certainly are the most famous ones. This type of purchase will be increasing by 2025, and some studies show 75% of American homes will have speakers connected with smart devices.<\/p>\n

Google and Amazon started adding more local languages to their system, so more people can purchase or search products via voice commands.<\/b> We sincerely hope our region will start using this type of purchase. But this needs website optimization for voice product search. Mobile apps as well so the buyers can use that purchase option without disruptions.<\/p>\n<\/div><\/section>\n

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#2 Omnichannel purchase will become part of a regular everyday procedure<\/h2>\n

Omnichannel purchase<\/b> presents a unique purchase experience and displaying products on many channels and devices.<\/b> Potential buyers can see your product on Instagram, next, click on it via the shopping option, go to the website, find out more about the product and finally do the purchase online<\/i>, but there is an option of personal taking over the order in a shop.<\/p>\n

Buyers like this approach of presenting products and connecting more channels, as in this way they get more information, <\/b>they can read reviews of past buyers, get a discount if they subscribe for newsletters.<\/i><\/p>\n

More than 70% of buyers prefer this type of purchase.<\/p>\n

Tips to apply this approach to your brand and online shop?<\/p>\n