{"id":10893,"date":"2021-01-12T18:51:00","date_gmt":"2021-01-12T17:51:00","guid":{"rendered":"https:\/\/titandizajn.com\/?p=10893"},"modified":"2021-08-09T15:21:50","modified_gmt":"2021-08-09T13:21:50","slug":"the-instagram-algorithm-in-2021-how-to-increase-the-number-of-viewers-of-your-posts","status":"publish","type":"post","link":"https:\/\/titandizajn.com\/en\/the-instagram-algorithm-in-2021-how-to-increase-the-number-of-viewers-of-your-posts\/","title":{"rendered":"The Instagram algorithm in 2021: how to increase the number of viewers of your posts?"},"content":{"rendered":"
Lupa sa Instagram ikonicom<\/div><\/div><\/div>\n
Lupa sa Instagram ikonicom<\/div><\/div><\/div>\n

There are many ambiguities and wrong information regarding the Instagram algorithm. As it is widely known the algorithm impacts all the users and the published content<\/strong>, this turns out to be a never-ending and highly interesting topic. Especially if you are a small business owner and incapable to compete with big companies when it comes to paid ads budgets, so you\u2019re trying to figure out how the algorithm works.<\/p>\n

We will focus on the official information on algorithms shared by Instagram, skipping the random assumptions and rules the Instagram users share to increase engagement. Of course, we\u2019ll also share the facts we discovered ourselves by studying the analytics of our clients\u2019 profiles. Let\u2019s dive into the way the algorithm works.<\/p>\n<\/div><\/section>\n

<\/div><\/div><\/div>\n
<\/div><\/div><\/div>\n

Instagram algorithm and how it works in 2021<\/h2>\n

The most important thing to know about the algorithm is a set of rules that controls the organic content reach<\/strong>. Based on the previous chronological system of displaying the content, the Instagram users missed 70% of the posted content, so Instagram started the new algorithm for displaying content based on our interests and priorities.<\/p>\n

Each time we open the application, the algorithm creates the best combination of the content for us,<\/strong> going through the available content. It decides about the order of showcasing the content in Newsfeed. Then it decides about the order of posts, videos for Explore feed, reels, IGTV, story feed, Insta live.<\/p>\n

How does the algorithm decide what goes first? Based on our previous Instagram visits, the algorithm analyzes our behavior, profiles we spent longer or shorter time on<\/strong>, etc. the point is to pop up the most interesting content on the top. All these factors related to the order of appearance of the content are called ranking signals, and they are important for understanding this topic.<\/p>\n<\/div><\/section>\n

<\/div><\/div><\/div>\n
<\/div><\/div><\/div>\n

Instagram ranking signals<\/h2>\n

We can split these factors in charge of content ranking into three larger categories.<\/p>\n<\/div><\/section>\n

Ikonice sa mu\u0161kim i \u017eenskim likom<\/div><\/div><\/div>\n
Ikonice sa mu\u0161kim i \u017eenskim likom<\/div><\/div><\/div>\n

Connections<\/h2>\n

The algorithm supposes people who interacted with your profile before, will keep doing it. Therefore, when the algorithm decides if your post should be displayed to some of your followers, it makes the decision based on the connection of your profiles<\/strong>. Criteria are as follows:<\/p>\n