{"id":10786,"date":"2021-06-09T11:41:14","date_gmt":"2021-06-09T09:41:14","guid":{"rendered":"https:\/\/titandizajn.com\/?p=10786"},"modified":"2022-11-04T13:11:44","modified_gmt":"2022-11-04T12:11:44","slug":"tips-for-successful-logo-design-presentation","status":"publish","type":"post","link":"https:\/\/titandizajn.com\/en\/tips-for-successful-logo-design-presentation\/","title":{"rendered":"Tips for successful logo design presentation"},"content":{"rendered":"
Tips for successful logo design presentation<\/div><\/div><\/div>\n
Tips for successful logo design presentation<\/div><\/div><\/div>\n

Why is important the successful logo design presentation? Have ever wondered is there a way to distinguish high-end works of professional graphic designers and beginners interested in design, with a bit of talent but not enough experience to showcase his\/her work in a proper way? The goal of this blog post is to provide more than one answer to the question \u201cHow can you differentiate between professionals and beginners\u201d?. Logo design presentations <\/strong>include not only the look of the logo but the overall story related to the general concept. Hence, we have decided to share a few best examples from our practice,\u00a0 compiled thanks to many years of our experience.<\/p>\n

Before we scratch beneath the surface, we\u2019d like to remind you of our blog posts published earlier<\/strong>. They perfectly fit the topic of logo presentations, and could be very useful for owners of small businesses or the ones just starting. In both cases, it is recommendable to understand The importance of a logo for small businesses,<\/u> but also The most important characteristics and elements<\/u> of a good logo. There are more valuable texts on our Blog page related to logo design. We will mention them later as well.<\/p>\n

From our point of view, logo design and logo creation are products of our creativity, invested time, and efforts. Logo design presentation is a crucial segment of the whole process<\/strong> since it assumes presenting our design solution to clients. In content marketing, content is the king, while in logo design presentation, context is the king, which additionally clarifies and puts our design solution in the perspective our clients can digest.<\/p>\n<\/div><\/section>\n

Profil sa srcem u glavi, crna i bela ruka<\/div><\/div><\/div>\n
Profil sa srcem u glavi, crna i bela ruka<\/div><\/div><\/div>\n

Presentation makes that first strong impression<\/h2>\n

Clients have high expectations when it comes to the final product of the logo creation process. Due to the fact, the clients are business owners, not art directors, they are not familiar with the format of the final presentation, so it is up to designers to impress them.<\/strong> Our designers don\u2019t send just usual files with logo design, their presentation also includes a creative vision supporting the final design solution.<\/p>\n

Designers starters, sometimes send 10 logo versions to the client followed by a brief explanation, because they lack experience, were in a hurry, or simply don\u2019t understand the purpose of the presentation.<\/strong> Due to their lack of experience, they hope they\u2019re sending the files to someone experienced enough to understand, and they are not concerned with providing all details regarding each visual solution. They are also not aware of the fact the more solutions you provide the more confused the clients will be. It would be a great addition for the clients if they get explanations regarding the logo formats <\/u>(and how to use them).<\/p>\n

In this way, the clients understand the general logo creation process involves their own opinion as well, and the final selection of the logo version they prefer the most. The client cannot be treated as part of the team, it is our duty to offer the narrow selection of the best options. Then the client can make the final choice. It is up to the designer to lead the creative process and vision, this cannot be left up to the client.<\/p>\n

Based on our experience, if we present three logo versions, which is considered to be the optimal number of options<\/strong>, it decreases the number of revisions to 2-3, which is significantly less than what is expected if you send about ten options.<\/p>\n<\/div><\/section>\n

Olovka plus sijalica jednako A<\/div><\/div><\/div>\n
Olovka plus sijalica jednako A<\/div><\/div><\/div>\n

Professional logo design presentations are the best solution for showcasing the final ideas<\/h2>\n

We already pointed out sending ten logo files by email is not a professional approach in client communication and relationship. Criteria for well-shaped logo design presentation:<\/strong><\/p>\n