{"id":10527,"date":"2021-06-24T10:46:44","date_gmt":"2021-06-24T08:46:44","guid":{"rendered":"https:\/\/titandizajn.com\/?p=10527"},"modified":"2021-08-09T11:05:53","modified_gmt":"2021-08-09T09:05:53","slug":"the-importance-of-colors-in-creating-the-visual-brand-identity","status":"publish","type":"post","link":"https:\/\/titandizajn.com\/en\/the-importance-of-colors-in-creating-the-visual-brand-identity\/","title":{"rendered":"The Importance of Colors in Creating the Visual Brand Identity"},"content":{"rendered":"<div  class='avia-image-container  av-styling-   av-small-hide av-mini-hide  avia-builder-el-0  el_before_av_image  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-10528 avia-img-lazy-loading-not-10528 avia_image' src=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-01.png\" alt='' title='The Importance of Colors - PC-01' height=\"553\" width=\"1821\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-01.png 1821w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-01-600x182.png 600w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-01-300x91.png 300w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-01-1030x313.png 1030w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-01-768x233.png 768w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-01-1536x466.png 1536w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-01-1500x456.png 1500w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-01-705x214.png 705w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-01-450x137.png 450w\" sizes=\"(max-width: 1821px) 100vw, 1821px\" \/><\/div><\/div><\/div>\n<div  class='avia-image-container  av-styling-   av-desktop-hide av-medium-hide  avia-builder-el-1  el_after_av_image  el_before_av_textblock  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-10532 avia-img-lazy-loading-not-10532 avia_image' src=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-Mobilni-01.png\" alt='' title='The Importance of Colors - Mobilni-01' height=\"435\" width=\"575\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-Mobilni-01.png 575w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-Mobilni-01-300x227.png 300w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-Mobilni-01-450x340.png 450w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/div><\/div><\/div>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock blog-content '   itemprop=\"text\" ><h2>Creating an Authentic Brand<\/h2>\n<p><b>Creating a brand identity is a complex, multilayered process<\/b> that involves a well-defined strategy. The brand is the company\u2019s ID. Market and competition are rapidly increasing, and a lot of effort and work is needed to distinguish from others. Hence, <b>building a brand is the first and most important precondition<\/b> for attracting and keeping your clients, i.e. brand consumers. Significant steps in creating a brand:<\/p>\n<ul>\n<li aria-level=\"1\"><b>Establishing a clear vision and mission of your brand<\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li aria-level=\"1\">Defining a target audience<\/li>\n<li aria-level=\"1\"><b>Establishing a clear message<\/b> you send to your target audience<\/li>\n<li aria-level=\"1\">Constant contact with your audience and their needs<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Uniqueness<\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li aria-level=\"1\">Trust<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Visual identity and integrity <\/b><\/li>\n<\/ul>\n<\/div><\/section>\n<div  class='avia-image-container  av-styling-   av-small-hide av-mini-hide  avia-builder-el-3  el_after_av_textblock  el_before_av_image  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-10536 avia-img-lazy-loading-not-10536 avia_image' src=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-02.png\" alt='' title='The Importance of Colors - PC-02' height=\"553\" width=\"1821\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-02.png 1821w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-02-600x182.png 600w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-02-300x91.png 300w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-02-1030x313.png 1030w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-02-768x233.png 768w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-02-1536x466.png 1536w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-02-1500x456.png 1500w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-02-705x214.png 705w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-02-450x137.png 450w\" sizes=\"(max-width: 1821px) 100vw, 1821px\" \/><\/div><\/div><\/div>\n<div  class='avia-image-container  av-styling-   av-desktop-hide av-medium-hide  avia-builder-el-4  el_after_av_image  el_before_av_textblock  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-10540 avia-img-lazy-loading-not-10540 avia_image' src=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-Mobilni-02.png\" alt='' title='The Importance of Colors - Mobilni-02' height=\"435\" width=\"575\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-Mobilni-02.png 575w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-Mobilni-02-300x227.png 300w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-Mobilni-02-450x340.png 450w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/div><\/div><\/div>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock blog-content '   itemprop=\"text\" ><h2>Colors &#8211; The Most Important Segment in Creating the Visual Brand Identity<\/h2>\n<p>The very first thought related to the visual identity of any brand &#8211; <a href=\"https:\/\/www.coca-colacompany.com\/brands\">Coca-Cola<\/a>, Ford, Google, McDonald\u2019s &#8211; is all about logo and colors, isn\u2019t it?<\/p>\n<p>Colors turn out to be the prevailing element, <a href=\"https:\/\/www.brandingstrategyinsider.com\/brand-strategy-and-jungs-archetypes\/#.YKNju6gzaUl\">the first perceptive contact with any brand<\/a>.<\/p>\n<p>Colors are important because they<\/p>\n<ul>\n<li aria-level=\"1\">Draw attention<\/li>\n<li aria-level=\"1\">Stir emotions<\/li>\n<li aria-level=\"1\">Act as a middleman in passing the message to the brand\u2019s audience and market in general<\/li>\n<li aria-level=\"1\">Become synonymous to the brand<\/li>\n<\/ul>\n<\/div><\/section>\n<div  class='avia-image-container  av-styling-   av-small-hide av-mini-hide  avia-builder-el-6  el_after_av_textblock  el_before_av_image  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-10544 avia-img-lazy-loading-not-10544 avia_image' src=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-03.png\" alt='' title='The Importance of Colors - PC-03' height=\"553\" width=\"1821\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-03.png 1821w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-03-600x182.png 600w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-03-300x91.png 300w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-03-1030x313.png 1030w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-03-768x233.png 768w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-03-1536x466.png 1536w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-03-1500x456.png 1500w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-03-705x214.png 705w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-03-450x137.png 450w\" sizes=\"(max-width: 1821px) 100vw, 1821px\" \/><\/div><\/div><\/div>\n<div  class='avia-image-container  av-styling-   av-desktop-hide av-medium-hide  avia-builder-el-7  el_after_av_image  el_before_av_textblock  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-10548 avia-img-lazy-loading-not-10548 avia_image' src=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-Mobilni-03.png\" alt='' title='The Importance of Colors - Mobilni-03' height=\"435\" width=\"575\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-Mobilni-03.png 575w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-Mobilni-03-300x227.png 300w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-Mobilni-03-450x340.png 450w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/div><\/div><\/div>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock blog-content '   itemprop=\"text\" ><h3>Psychological, Universal, and Cultural Aspect Related to the Perception of Colors<\/h3>\n<p>Depending on culture, and religion, people tend to have different perceptions when it comes to colors.<\/p>\n<p>A study that included the 100 most famous brands worldwide, has come to the following conclusion.<\/p>\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/www.brandingstrategyinsider.com\/brand_identity_\/#.YKNizqgzaUm\">Blue color leads<\/a>, because more than 33% of the top brands use it<\/li>\n<li aria-level=\"1\">To maintain a minimalist appearance,<b> 95% of brands use only one or two colors<\/b>.<\/li>\n<\/ul>\n<\/div><\/section>\n<div  class='avia-image-container  av-styling-   av-small-hide av-mini-hide  avia-builder-el-9  el_after_av_textblock  el_before_av_image  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-10556 avia-img-lazy-loading-not-10556 avia_image' src=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-04.png\" alt='' title='The Importance of Colors - PC-04' height=\"553\" width=\"1821\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-04.png 1821w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-04-600x182.png 600w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-04-300x91.png 300w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-04-1030x313.png 1030w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-04-768x233.png 768w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-04-1536x466.png 1536w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-04-1500x456.png 1500w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-04-705x214.png 705w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-04-450x137.png 450w\" sizes=\"(max-width: 1821px) 100vw, 1821px\" \/><\/div><\/div><\/div>\n<div  class='avia-image-container  av-styling-   av-desktop-hide av-medium-hide  avia-builder-el-10  el_after_av_image  el_before_av_textblock  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-10560 avia-img-lazy-loading-not-10560 avia_image' src=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-Mobilni-04.png\" alt='' title='The Importance of Colors - Mobilni-04' height=\"435\" width=\"575\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-Mobilni-04.png 575w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-Mobilni-04-300x227.png 300w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-Mobilni-04-450x340.png 450w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/div><\/div><\/div>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock blog-content '   itemprop=\"text\" ><h2>B2B or B2C<\/h2>\n<p>Type of business is one of the crucial aspects in the selection of colors for brand identity. Orange and yellow give the impression of trust and warmth. For this reason, many B2B companies opt for these colors to avoid the cooperative look. The best examples are Amazon, Nickelodeon, Penguin Books.<\/p>\n<p>On the other hand, to achieve the calming effect and the sense of stability, some companies have chosen blue as the predominant one. The blue color is a perfect choice for companies dealing with money or health, like Nivea, PayPal, Visa.<\/p>\n<\/div><\/section>\n<div  class='avia-image-container  av-styling-   av-small-hide av-mini-hide  avia-builder-el-12  el_after_av_textblock  el_before_av_image  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-10564 avia-img-lazy-loading-not-10564 avia_image' src=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-05.png\" alt='' title='The Importance of Colors - PC-05' height=\"553\" width=\"1821\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-05.png 1821w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-05-600x182.png 600w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-05-300x91.png 300w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-05-1030x313.png 1030w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-05-768x233.png 768w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-05-1536x466.png 1536w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-05-1500x456.png 1500w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-05-705x214.png 705w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-PC-05-450x137.png 450w\" sizes=\"(max-width: 1821px) 100vw, 1821px\" \/><\/div><\/div><\/div>\n<div  class='avia-image-container  av-styling-   av-desktop-hide av-medium-hide  avia-builder-el-13  el_after_av_image  el_before_av_textblock  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-10568 avia-img-lazy-loading-not-10568 avia_image' src=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-Mobilni-05.png\" alt='' title='The Importance of Colors - Mobilni-05' height=\"435\" width=\"575\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-Mobilni-05.png 575w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-Mobilni-05-300x227.png 300w, https:\/\/titandizajn.com\/wp-content\/uploads\/2021\/06\/The-Importance-of-Colors-Mobilni-05-450x340.png 450w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/div><\/div><\/div>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock blog-content '   itemprop=\"text\" ><h2>Classic or Modern Look?<\/h2>\n<p>Brands aiming for a minimalist and modern look, usually pick white or grey. The best examples are companies dealing with modern technologies, like Apple and Tesla.<\/p>\n<p>Black color is also a grand choice as it is associated with an elegant, sophisticated look. No wonder this color has become a top choice for brands that show the tendency for a classic look. These are mostly fashion brands, such as Chanel, Prada, Louis Vuitton, Nike, Adidas.<\/p>\n<p>In case you\u2019re<\/p>\n<ul>\n<li aria-level=\"1\">Considering creating a visual identity of your brand<\/li>\n<li aria-level=\"1\">Having any questions<\/li>\n<li aria-level=\"1\">Searching for professional suggestions and guidance in strategizing and building the visual identity of your brand, <a href=\"https:\/\/titandizajn.com\/kontakt\/\">contact us<\/a>. You can expect our prompt reply. We think and work in a team, and build brand strategies in accordance with our clients\u2019 needs and requirements, but also in accordance with the latest trends.<\/li>\n<\/ul>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"featured_media":10532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[169],"tags":[],"class_list":["post-10527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visual-identity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Importance of Colors in Creating the Visual Brand Identity<\/title>\n<meta name=\"description\" content=\"The Importance of Colors in Creating the Visual Brand Identity. Why are colors so important in Branding and design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/titandizajn.com\/en\/the-importance-of-colors-in-creating-the-visual-brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance of Colors in Creating the Visual Brand Identity\" \/>\n<meta property=\"og:description\" content=\"The Importance of Colors in Creating the Visual Brand Identity. 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