DR VET Group Catalog Graphic Design:
The client’s requirement: A 20-page catalog should be unified and associated with the visual identity, that is, the packaging.
We designed the catalog covers with the logo and the figures of a dog and a cat all printed in silver. Underneath, the three lines in different colors represent the respective product lines. On the first page of the catalog there is a picture of a dog or cat which is the equivalent to the product description and packaging on the right. On the left side, next to the photo, there are icons highlighting the benefits of using a particular supplement. The topography is serif, with black and the colors of a particular product being predominant. The back of the cover shows a photo of a happy family with their pet.